A Facebook catalog is a container of information about your products. Each individual product is described using a set of fields, that will be utilized differently depending on how you are consuming your catalog.
To set up dynamic ads, you need a catalog. A catalog is a place where you can upload your inventory so you can use it in different ways in the Facebook family of apps.
You can create one catalog for different use cases or you can create multiple catalogs, including catalogs for different languages and countries. Use Catalog Manager to create and manage your catalogs.
If you manage multiple catalogs for different businesses or want an agency to access your catalogs, you may need to set up Business Manager.
For a commerce catalog, before buyers can purchase items from you, you'll need to upload your products information into a catalog. Learn how to create a new ecommerce catalog using the Catalog Manager.
See Products - Dynamic Ads & Commerce for a list of supported fields.
Example — Create a catalog for dynamic ads
To create your catalog, we recommend following these guidelines and steps:
See also Best Practices — Commerce Ads.
Once you have your catalog setup, you can connect your products to different places in Facebook to power product experiences:
Dynamic Ads - Feature products in different formats to be served dynamically as personalized ads.
Marketplace - Distribute products in Marketplace.
Collection Ads — Use them in immersive formats.
Instagram Shopping - Feature in Instagram Shopping experiences, such as product tags on Instagram and soon on Instagram Shops.
WhatsApp - Feature in conversational commerce in WhatsApp.