To set up dynamic ads, you need a Facebook catalog. A catalog is a container of information about your products and where you can upload your inventory. You can use your catalog in different ways within the Facebook family of apps. In your inventory, each individual product is described using a set of fields, that is utilized differently, depending on how you consume your catalog.
You can create one catalog for different use cases or you can create multiple catalogs, including catalogs for different languages and countries. Use Catalog Manager to create and manage your catalogs.
Before you set up your catalog, we recommend these guidelines:
If you manage multiple catalogs for different businesses or want an agency to access your catalogs, you may need to set up Business Manager.
For a commerce catalog, before buyers can purchase items from you, you'll need to upload your products information into a catalog. Learn how to create a new ecommerce catalog using the Catalog Manager.
Note: This guide focuses on products and commerce. For other catalog types, see:
Once you have your catalog setup, you can connect your products to different places in Facebook to power product experiences:
Dynamic Ads - Feature products in different formats to be served dynamically as personalized ads.
Marketplace - Distribute products in Marketplace.
Collection Ads — Use them in immersive formats.
Instagram Shopping - Feature in Instagram Shopping experiences, such as product tags on Instagram and soon on Instagram Shops.
WhatsApp - Feature in conversational commerce in WhatsApp.
A: We recommend breaking larger feeds into smaller ones for faster, parallel upload:
Note: To reuse a data feed file from another inventory platform, such as Google or Amazon, Facebook's requirements may be different. Check that your data feed is a CSV, TSV, or XML (RSS/ATOM) file, and has the required columns in our specifications. Learn more
product_countin the product catalog after the feed upload has finished. Instructions here
A: When products go out of stock, you need to mark it as "out of stock" in your product catalog. Products marked "out of stock" automatically stop serving. Scheduling and fetching the product catalog frequently helps you maintain your stock information easily. See the
availability field in Supported Fields.
A: Go to Business Manager and make sure the user/account has Product Catalog Admin permissions.
A: A product set is a collection of product items and product groups within a product catalog defined by a name and a filter or rule that's evaluated dynamically. For example, someone can create a product set with "all things where the brand is Nike and the price is greater than USD 50".
A product group describes a collection of variants of a product item. For example, a black iPhone 6 16 GB has the same product group as a white iPhone 6 16 GB, but they have different product items. A product item can have zero (0) or one (1) product group (product groups are optional).
A: Yes, a product can appear in multiple product sets.
Purchaseevents done at the product group level or product set level?
A: The exclusion for
Purchase events is done at the product group level if it is available; otherwise, at the product level.