Tutorial: Targeting Selection

Goal: Understand Facebook's targeting options and how to search, browse, and validate targeting options. Finally, learn how to specify the targeting options you want in your ad set.

Prerequisites: By now you should have an app and an access token to make API calls with.

This guide covers Facebook's targeting options in the API. The overall concept of targeting is redefined as 4 key areas - interests, demographics, behaviors and locations.

Overview

When you create an ad set, you'll define the audience that will be eligible to see your ads. Choosing a relevant audience for your business is important because your ads will only be shown to people who match the criteria you select.

Basic targeting

Lets start building your audience with basic demographic and location based targeting.

A minimum of country targeting is required, unless you are using Custom Audiences.

In most cases you would need to first retrieve data to specify from the targeting search endpoint, then specify the targeting spec.

In this example, lets build an audience of Males between the age of 20-24 living within 10 miles of Menlo Park, CA (city) or living in Texas (state) or in Japan (country).

First lets get the country code for Japan:

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'japan',
  array(
    'location_types' => array('country'),
  ));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'japan',
    'type': 'adgeolocation',
    'location_types': ['country'],
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'location_types=["country"]' \
  -d 'type=adgeolocation' \
  -d 'q=japan' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/search

Now the region code for Texas

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'texas',
  array(
    'location_types' => array('region'),
  ));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'texas',
    'type': 'adgeolocation',
    'location_types': ['region'],
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'location_types=["region"]' \
  -d 'type=adgeolocation' \
  -d 'q=texas' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/search

And finally the city code for Menlo Park, CA

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::GEOLOCATION,
  null,
  'menlo',
  array(
    'location_types' => array('city'),
  ));
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'menlo',
    'type': 'adgeolocation',
    'location_types': ['city'],
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'location_types=["city"]' \
  -d 'type=adgeolocation' \
  -d 'q=menlo' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/search

From the targeting spec document we know to specify genders as array and age as age_min and age_max.

Our targeting spec is ready with the country, region and city code from above:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        ),
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/act_<AD_ACCOUNT_ID>/adsets

Interest targeting

Next lets add some Interests our audience is interested in. This can include interests from their timelines as well as the interests tied to Pages they’ve liked or keywords associated with those Pages or apps they use.

For example, to target people who show an interest in Soccer, lets query the search endpoint

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::INTEREST,
  null,
  'soccer');
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'q': 'soccer',
    'type': 'adinterest',
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'type=adinterest' \
  -d 'q=soccer' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/search

We use the name and id to add this interest to our targeting spec. The path field is the path of this interest in our interfaces.

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        )
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::INTERESTS => array(
      array(
        'id' => 6003107902433,
        'name' => 'Association football (Soccer)',
      )
    ),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.interests: [
            {
                'id': 6003107902433,
                'name': 'Association football (Soccer)',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldInterests(Arrays.asList(
        new IDName()
          .setFieldId("6003107902433")
          .setFieldName("Association football (Soccer)")
      ))
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "interests": [{"id":6003107902433,"name":"Association football (Soccer)"}], 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/act_<AD_ACCOUNT_ID>/adsets

Behavioral targeting

Reach your audience based on their digital activities, what devices they use, past or intended purchases, and travel. Let's add some Behaviors by browsing available behaviors using the Browse endpoint and adding in those who are Frequent Travelers.

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;

$result = TargetingSearch::search(
  TargetingSearchTypes::TARGETING_CATEGORY,
  'behaviors');
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'type': 'adTargetingCategory',
    'class': 'behaviors',
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'type=adTargetingCategory' \
  -d 'class=behaviors' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/search

We use the name and id to add this behavior to our targeting spec. The path field is the path of this behavior in our interfaces.

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        ),
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::INTERESTS => array(
      array(
        'id' => 6003107902433,
        'name' => 'Association football (Soccer)',
      ),
    ),
    TargetingFields::BEHAVIORS => array(
      array(
        'id' => 6002714895372,
        'name' => 'All frequent travelers',
      ),
    ),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.interests: [
            {
                'id': 6003107902433,
                'name': 'Association football (Soccer)',
            },
        ],
        Targeting.Field.behaviors: [
            {
                'id': 6002714895372,
                'name': 'All frequent travelers',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldBehaviors(Arrays.asList(
        new IDName()
          .setFieldId("6002714895372")
          .setFieldName("All frequent travelers")
      ))
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldInterests(Arrays.asList(
        new IDName()
          .setFieldId("6003107902433")
          .setFieldName("Association football (Soccer)")
      ))
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "behaviors": [{"id":6002714895372,"name":"All frequent travelers"}], 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "interests": [{"id":6003107902433,"name":"Association football (Soccer)"}], 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/act_<AD_ACCOUNT_ID>/adsets

Demographic targeting

Demographic targeting options allow you to select audience segments related to categories such as relationships, education, finances, and life events. Let's continue building our by adding some Advanced Demographics

First, lets query for life_events

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;
use FacebookAds\Object\Search\DemographicSearchClasses;

$result = TargetingSearch::search(
  TargetingSearchTypes::TARGETING_CATEGORY,
  DemographicSearchClasses::LIFE_EVENTS);
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'type': TargetingSearch.TargetingSearchTypes.targeting_category,
    'class': TargetingSearch.DemographicSearchClasses.life_events,
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'type=adTargetingCategory' \
  -d 'class=life_events' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/search

and home_ownership

use FacebookAds\Object\TargetingSearch;
use FacebookAds\Object\Search\TargetingSearchTypes;
use FacebookAds\Object\Search\DemographicSearchClasses;

$result = TargetingSearch::search(
  TargetingSearchTypes::TARGETING_CATEGORY,
  DemographicSearchClasses::HOME_OWNERSHIP);
from facebookads.adobjects.targetingsearch import TargetingSearch
params = {
    'type': TargetingSearch.TargetingSearchTypes.targeting_category,
    'class': TargetingSearch.DemographicSearchClasses.home_ownership,
}

resp = TargetingSearch.search(params=params)
print(resp)
curl -G \
  -d 'type=adTargetingCategory' \
  -d 'class=home_ownership' \
  -d 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/search

and add these to our targeting spec

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;
use FacebookAds\Object\Values\AdSetBillingEventValues;


$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My First AdSet',
  AdSetFields::DAILY_BUDGET => 10000,
  AdSetFields::BID_AMOUNT => 300,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::REACH,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::PROMOTED_OBJECT => array(
    'page_id' => <PAGE_ID>,
  ),
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('JP'),
      'regions' => array(array('key' => '3886')),
      'cities' => array(
        array(
          'key' => '2420605',
          'radius' => 10,
          'distance_unit' => 'mile',
        ),
      ),
    ),
    TargetingFields::GENDERS => array(1),
    TargetingFields::AGE_MIN => 20,
    TargetingFields::AGE_MAX => 24,
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::INTERESTS => array(
      array(
        'id' => 6003107902433,
        'name' => 'Association football (Soccer)',
      ),
    ),
    TargetingFields::BEHAVIORS => array(
      array(
        'id' => 6002714895372,
        'name' => 'All frequent travelers',
      ),
    ),
    TargetingFields::LIFE_EVENTS => array(
      array(
        'id' => 6002714398172,
        'name' => 'Newlywed (1 year)',
      ),
    ),
    TargetingFields::HOME_OWNERSHIP => array(
      array(
        'id' => 6006371327132,
        'name' => 'Renters',
      ),
    ),
  )),
));


$adset->create(array(
  AdSet::STATUS_PARAM_NAME => AdSet::STATUS_PAUSED,
));
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My AdSet',
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.reach,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 150,
    AdSet.Field.daily_budget: 2000,
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.promoted_object: {'page_id': <PAGE_ID>},
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['JP'],
            'regions': [
                {'key': '3886'},
            ],
            'cities': [
                {
                    'key': '2420605',
                    'radius': '10',
                    'distance_unit': 'mile',
                },
            ],
        },
        Targeting.Field.genders: [1],
        Targeting.Field.age_min: 20,
        Targeting.Field.age_max: 24,
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.interests: [
            {
                'id': 6003107902433,
                'name': 'Association football (Soccer)',
            },
        ],
        Targeting.Field.behaviors: [
            {
                'id': 6002714895372,
                'name': 'All frequent travelers',
            },
        ],
        Targeting.Field.life_events: [
            {
                'id': 6002714398172,
                'name': 'Newlywed (1 year)',
            },
        ],
        Targeting.Field.home_ownership: [
            {
                'id': 6006371327132,
                'name': 'Renters',
            },
        ],
    },
})
adset.remote_create(params={
    'status': AdSet.Status.active,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My First AdSet")
  .setDailyBudget(10000L)
  .setBidAmount(300L)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_IMPRESSIONS)
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_REACH)
  .setCampaignId(<CAMPAIGN_ID>)
  .setPromotedObject("{\"page_id\":\"" + <PAGE_ID> + "\"}")
  .setTargeting(
    new Targeting()
      .setFieldAgeMax(24L)
      .setFieldAgeMin(20L)
      .setFieldBehaviors(Arrays.asList(
        new IDName()
          .setFieldId("6002714895372")
          .setFieldName("All frequent travelers")
      ))
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGenders(Arrays.asList(1L))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCities(Arrays.asList(
            new TargetingGeoLocationCity()
              .setFieldDistanceUnit("mile")
              .setFieldKey("2420605")
              .setFieldRadius(10L)
          ))
          .setFieldCountries(Arrays.asList("JP"))
          .setFieldRegions(Arrays.asList(
            new TargetingGeoLocationRegion()
              .setFieldKey("3886")
          ))
      )
      .setFieldHomeOwnership(Arrays.asList(
        new IDName()
          .setFieldId("6006371327132")
          .setFieldName("Renters")
      ))
      .setFieldInterests(Arrays.asList(
        new IDName()
          .setFieldId("6003107902433")
          .setFieldName("Association football (Soccer)")
      ))
      .setFieldLifeEvents(Arrays.asList(
        new IDName()
          .setFieldId("6002714398172")
          .setFieldName("Newlywed (1 year)")
      ))
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .setStatus(AdSet.EnumStatus.VALUE_PAUSED)
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My First AdSet' \
  -F 'daily_budget=10000' \
  -F 'bid_amount=300' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'optimization_goal=REACH' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'promoted_object={"page_id":"<PAGE_ID>"}' \
  -F 'targeting={ 
    "age_max": 24, 
    "age_min": 20, 
    "behaviors": [{"id":6002714895372,"name":"All frequent travelers"}], 
    "device_platforms": ["mobile"], 
    "genders": [1], 
    "geo_locations": { 
      "countries": ["JP"], 
      "regions": [{"key":"3886"}], 
      "cities": [ 
        { 
          "key": "2420605", 
          "radius": 10, 
          "distance_unit": "mile" 
        } 
      ] 
    }, 
    "home_ownership": [{"id":6006371327132,"name":"Renters"}], 
    "interests": [{"id":6003107902433,"name":"Association football (Soccer)"}], 
    "life_events": [{"id":6002714398172,"name":"Newlywed (1 year)"}], 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'status=PAUSED' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.7/act_<AD_ACCOUNT_ID>/adsets

Our targeting spec is now complete and our audience consists of

  • Location: Japan or United States: Menlo Park (+10 mi) California or United States: Texas
  • Age: 20 - 24
  • Gender: male
  • Interests: Association football (Soccer)
  • Behaviors: All frequent travelers
  • Life Event: Newlywed (1 year)
  • Home Ownership: Renters