Ad Units

Use Facebook ads with your existing customers and to reach new ones. Each guide describes Facebook's ads products to help meet your advertising goals.

Types of Ad Units

The are several types of ad units with a variety of appearances, placement and creative options. For recommendation and guidelines on ads units as creative content see Facebook Ads Guide.

Video Ads

Tell a story using a video in your ad. Promote videos that show behind-the-scenes footage, product launches or customer stories to raise awareness about your brand. See Video Ads, Developer Guide and Facebook Ads Guide, Video

Carousel Ads

A flexible way to advertise your products, services or promotions without having to create additional ads, try using Facebook Carousel Ads. See Carousel Ads, Developer Guide.

Offer Ads

Target people most likely to claim great deals from your business. See Offer Ads, Developer Guide.

Local Awareness Ads

Create ads that reach people near your business. This feature is currently only available in some countries. See Local Awareness Ads, Developer Guide and Facebook Ads Guide, Local Awareness.

App Ads

Get people to install your mobile app. See App Ads, Developer Guide and Facebook Ads Guide, App Ads.

Dynamic Product Ads

With Dynamic Product Ads you can promote relevant products from an entire catalog across any device. Display ads for thousands of products to the right audience and automate the process. See Dynamic Product Ads, Developer Guide.

Lead Ads

When someone clicks on your lead ad, a form opens with the person’s contact information automatically populated, based on the information they share with Facebook, like their name and email address. See Lead Ads, Developer Guide.

Instagram Ads

Businesses can share their stories with a highly engaged audience in a creative, high-quality environment and drive action with their ads. See Instagram Ads, Developer Guide.

Page Posts Ads

Page Posts are legacy ad formats that we still support. They are the most basic unit of advertising. See Page Post, Reference.