Learn about the main concepts involved in Business Creative Assets management.
A folder contains both images and videos which you can use for ads creation through Ads Manager or Marketing API. Only a business admin can create this folder. Then, the business admin can grant employees permissions to manage the business creative folder and share folders to other businesses.
When you share a business creative folder, the other business must agree that certain creative-level insights for the creative are owned by your business. Another business can accept or decline this agreement in Business Manager Settings or via third party apps.
/insights edge provides aggregated business creative level metrics that allow you to view impressions, inline link clicks, and video plays for your business creative object. These metrics are aggregated from the past 28 days for ads that use this business creative.