Ad Accounts

As a business admin, you can claim ad accounts that belong to a business. This enables you to easily assign people to the ad accounts they should access. You can also assign Shared Funding Sources to your ad accounts.

Ad account groups cannot be claimed by a business. Users with access to certain ad account groups still have access to them after those users are added to a Business Manager.

Claim Accounts

If you manage ad accounts outside of a Business Manager with the "Admin" role, you can claim them for your business. This is a one-time procedure. Once claimed, you can only manage the ad accounts in that Business Manager.

To claim an ad account for your business, provide the ad account ID in the format act_###. Send a POST:

curl \
  -F "adaccount_id=act_<AD_ACCOUNT_ID>" \
  -F "access_token=<ACCESS_TOKEN>" \
 "https://graph.facebook.com/<API_VERSION>/<BUSINESS_ID>/owned_ad_accounts"

If you are an Admin of the ad account, we immediately approve this claim request. Facebook returns access_status set to CONFIRMED.

If you are a user who does not have the proper permissions on the ad account, we send an ownership request ad account Admins. Once we send the request, the response contains access_status set to PENDING.

To accept an ownership request, you must be an ad account admin, and you should log in and accept the request in Ads Manager.

Request Account Access

Most marketing companies won't need to claim ad accounts from their clients. See Business-to-Business Functions to request access to assets owned by other business managers.

Create Ad Accounts

You must be an admin for a business to create new ad accounts. You can't use shared logins of business admins to create new ad accounts or perform other actions.

To use this API, you must have a valid business and page setup. If you have any incomplete ad accounts or pages unpublished by Facebook, your calls fail.

The fields available are:

Name Description

name

type: string

Name of the ad account

timezone_id

type: int

ID of the timezone

currency

type: string

Currency abbrevation used for this ad account

partner

type: long or string

FBMP or FBX partner (if there is one). Must be a Facebook Page Alias, Facebook Page ID or a Facebook App ID. If unavailable, use NONE or UNFOUND.

end_advertiser

type: long or string

Entity the ads will target. Must be a Business ID. If unavailable, use NONE or UNFOUND.

media_agency

type: long or string

Agency; this could be your own business. Must be a Facebook Page Alias, Facebook Page ID or a Facebook App ID. If unavailable, use NONE or UNFOUND.

invoice

type: boolean

If a business has a Business Manager-Owned Normal Credit Line with Facebook, we attach the ad account to that credit line.

To create a new ad account for a business, specify name, currency, timezone_id, end_advertiser, media_agency, and partner. Please see the following conditions:

  • media_agency and partner must be a Facebook Page Alias, Facebook Page ID or a Facebook app ID.
  • end_advertiser must be a Business ID.

For example, to identify your company as an advertiser for itself, specify my company or 20531316728.

If your ad account doesn't have an advertiser, Media Agency, or Partner, specify NONE. If your ad account has an advertiser, Media Agency, or Partner, but they are not on Facebook as a Page or an app, specify UNFOUND .

To create an ad account:

curl \
  -F "name=MyAdAccount" \
  -F "currency=USD" \
  -F "timezone_id=1" \
  -F "end_advertiser=<END_ADVERTISER_ID>" \
  -F "media_agency=<MEDIA_AGENCY_ID>" \
  -F "partner=NONE" \
  -F "access_token=<ACCESS_TOKEN>" \
  "https://graph.facebook.com/<API_VERSION>/<BUSINESS_ID>/adaccount"

If you already have an extended credit line with Facebook, you can set invoice to true. Then, we associate your new ad account with your extended credit line.

The response looks like this:

{
  "id": "act_<ADACCOUNT_ID>",
  "account_id": "<ADACCOUNT_ID>",
  "business_id": "<BUSINESS_ID>",
  "end_advertiser_id": "<END_ADVERTISER_ID>",
  "media_agency_id": "<MEDIA_AGENCY_ID>",
  "partner_id": "NONE"
}

View Owned Accounts

See all the ad accounts your business has access to with a GET call:

curl -G \
-d "access_token=<ACCESS_TOKEN>" \
"https://graph.facebook.com/<API_VERSION>/<BUSINESS_ID>/owned_ad_accounts"

This returns all ad accounts owned by a business. Some fields are specific to the business and ad account relationship.

  • permitted_tasks is an array of the tasks you can assign for that particular ad account.
  • access_type defines if your business is acting as an OWNER or an AGENCY of the ad account.

To see ad accounts where the access is still pending, make this GET call:

curl -G \
  -d "access_token=<ACCESS_TOKEN>" \
  "https://graph.facebook.com/<API_VERSION>/<BUSINESS_ID>/pending_owned_ad_accounts"

Remove Accounts

You cannot remove ad accounts from your business if you're OWNER and if the accounts are CONFIRMED. If you have a PENDING access request or you have AGENCY access to the ad account, you can make this DELETE call:

curl \
  -X DELETE \
  -F "adaccount_id=act_<AD_ACCOUNT_ID>" \
  -F "access_token=<ACCESS_TOKEN>" \
  "https://graph.facebook.com/<API_VERSION>/<BUSINESS_ID>/ad_accounts"

View Account Access

See the ad accounts that someone has permission on with this GET call:

curl -G \
  -d "access_token=ACCESS_TOKEN" \
"https://graph.facebook.com/VERSION/BUSINESS_SCOPED_USER_ID/assigned_ad_accounts"

To see permissions someone has for an ad account, make this GET call:

curl -G \
  -d "access_token=ACCESS_TOKEN" \
  "https://graph.facebook.com/act_AD_ACCOUNT_ID/assigned_users"

Add People to Accounts

After your Business Manager is associated with an ad account, you can assign tasks to other business users. Possible tasks include:

Name API Constant Description

Reporting only

['ANALYZE']

Can see data on ad performance

General user

['ADVERTISE', 'ANALYZE']

Can see and edit ads and create ads using the funding source associated with the ad account. Cannot set anything at ad account level such as funding source itself.

Admin

['MANAGE', 'ADVERTISE', 'ANALYZE']

Can manage all aspects of campaigns, reporting, billing and ad account permissions.

You need:

  • adaccount_id — Ad account ID, in act_123 form
  • user_id — User ID to add
  • Tasks to assign

To add a new user with the tasks ['MANAGE', 'ADVERTISE', 'ANALYZE'], make this POST call:

curl \
  -F "user=BUSINESS_SCOPED_USER_ID" \
  -F "tasks=['MANAGE', 'ADVERTISE', 'ANALYZE']" \
  -F "access_token=ACCESS_TOKEN" \
  "https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/assigned_users"

Change Permissions on Accounts

Make the same POST call to change an existing user's tasks as you would to add a new user:

curl \
  -F "user=BUSINESS_SCOPED_USER_ID" \
  -F "tasks=['ANALYZE']" \
  -F "access_token=ACCESS_TOKEN" \
  "https://graph.facebook.com/VERSION/act_AD_ACCOUNT_ID/assigned_users"

Remove People from Ad Accounts

To remove someone from an account, you need:

  • adaccount_id — Ad account ID, in act_123 form
  • user_id — User ID to remove

The DELETE call is:

curl \
  -X DELETE \
  -F "user=<BUSINESS_SCOPED_USER_ID>" \
  -F "access_token=ACCESS_TOKEN" \
  "https://graph.facebook.com/VERSION>/act_AD_ACCOUNT_ID/assigned_users"