Use these guides for bidding and optimization.
Campaign budget optimization is a way of optimizing the distribution of a campaign budget across your campaign's ad sets.
Prioritize your marketing goals then automatically deliver ads towards these goals in the most effective way possible.
Specify conversion events and get charged by the amount of conversions.
Bid on a predicted unique audience reach for your ads on Facebook and Instagram and control display frequency.
Bid multipliers enables you to reduce the amount of audience segmentation required because it allows you to maintain a nuanced bidding strategy within a single ad set with one targeted audience.