For paging response data, see the Graph API Pagination.
You should store user IDs, session keys, and the ads account ID so it is easy to programmatically access them and keep them together. This is important because any calls made with an account ID belonging to one user and the session key for another user will fail with a permissions error.
Run frequent reports on your campaigns, as suggested bids change dynamically in response to bidding by competitors using similar targeting. Bid suggestions get updated within a few hours, depending upon the bidding of competitors.
Make multiple requests to the API with a single call, see:
You can also query for multiple objects by ID as follows:
To query for a specific field:
Quickly check if the response to a request has changed since you last made it, see:
Ad objects have two types of delete states: archived and deleted. You can query both archived and delted objects with the object id. However, we do not return deleted objects if you request it from another object's edge.
You can have up to 5000 archived objects at any time. You should move ad objects from archived states to deleted states if you no longer need to retrieve them via edges. To learn how states work and for sample calls see Storing Ad Objects.
People make mistakes and try to create ads that are not accepted, Error Codes provide reasons an API call failed. You should share some form of the error to users so they can fix their ads.
Marketing API has it is own rate limiting logic and is excluded from all the graph api rate limitations. So if you make a Marketing API call, it won't be calculated into the Graph API throttling. For more information about rate limiting in Graph API, see Rate Limiting on the Graph API.
x-ad-account-usageHTTP header returned with every API response. This shows you how close your ad account is to its limit. For example, this shows the ad account is at 9.67% of its limit.
(17)and api endpoint to confirm the throttling type.
Sandbox mode is a testing environment to read and write Marketing API calls without delivering actual ads. See Sandbox Mode for Developers
Try API calls with Graph API Explorer. You can try any API call you would like to make to the Marketing API, see blog post. Select your app in
App, and grant your app
ads_read permission in
extended permissions when you create an access token. Use
ads_read if you only need Ads Insights API access for reporting. Use
ads_management to read and update ads in an account.
Demonstrate value beyond Facebook's core solutions, such as Facebook Ads Manager.
Focus on business objectives, such as increase in sales. Facebook business objectives can be found here.
Understand the API policies; Facebook has the right to audit your activity anytime:
Be ready to adapt quickly to changes. Most changes are versioned and change windows are 90 days, ongoing.
In Statement of Rights and Responsibilities, you are financially and operationally responsible for your application, its contents, and your use of Facebook Platform and the Ads API. You should manage your app's stability and potential bugs.