Automotive Inventory Ads

Overview

Facebook’s automotive inventory ads leverage cross-device intent signals to automatically promote relevant vehicle from your inventory with unique creatives on Facebook. Automotive inventory ads is a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients.

How it Works

We match the vehicle from your catalog with people whose activity on and off Facebook suggests they're interested. We determine which vehicle to display by evaluating intent signals of from people who are both on and off the Facebook apps and those who demonstrate similar characteristics. To see an example of what an automotive inventory looks like, contact your Facebook representative.

Who Uses Automotive Inventory Ads

If you fall into one or more of these scenarios, we recommend you use automotive inventory ads:

  • You currently use ads to drive automotive sales.
  • You already use Facebook ads to drive sales and traffic from new customers with non-automotive inventory ads, and you want to improve performance of your ads, and automate your work so that more products from your catalog can be advertised.
  • You want an always-on solution that engages existing customers and grows your business by driving traffic and converting new customers.

How to Measure Success

You should optimize for automotive detail pages and cost per action that you Facebook pixel measures. Compare this against website conversion ads and/or if you're currently using automotive inventory ads, compare with those campaigns.

Requirements

To launch your catalog's vehicles on Marketplace, you need approval from the Facebook Support team. Contact your Facebook Partner Manager or commerce-partnerships@fb.com with the catalog's ID.