Facebook’s automotive inventory ads leverage cross-device intent signals to automatically promote relevant vehicle from your inventory with unique creatives on Facebook.
To set up automotive inventory ads:
To launch your catalog's vehicles on Marketplace, you need approval from the Facebook Support team. Contact your Facebook Partner Manager or email@example.com with the catalog's ID.
Automotive inventory ads is a vertical solution for the automotive industry that includes a custom creative format, data models, and ads delivery optimization important for automotive clients.
We match the vehicle from your catalog with people whose activity on and off Facebook suggests they're interested. We determine which vehicle to display by evaluating intent signals of from people who are both on and off the Facebook apps and those who demonstrate similar characteristics.
Contact your Facebook representative to see samples.