Enable Facebook to expand detailed targeting when this increases results at a lower cost per result. Targeting expansion does not create lookalike audiences. Expanding detailed targeting does not change your targeting specifications for location, demographic targeting, such as age or gender, or exclusions.
Note that campaigns with supported objectives are not enabled by default.
targeting_optimization
parameter to expansion_all
.targeting_optimization
parameter to none
.If you use the targeting_optimization
parameter for an unsupported objective, you will see an error.
Supported objectives are:
For example:
curl \ -F "name=relaxation null test" \ -F "promoted_object={'application_id': '<APP_ID>', 'object_store_url': 'https://itunes.apple.com/app/id1111111'}" \ -F "is_autobid=true" \ -F "daily_budget=100" \ -F "billing_event=IMPRESSIONS" \ -F "campaign_id=<CAMPAIGN_ID>" \ -F "access_token=XXX" \ -F "targeting={'geo_locations': {'countries': ['US', 'GB']}, 'user_os': ['iOS'], 'user_device': ['iPad', 'iPhone', 'iPod'], 'targeting_optimization': 'expansion_all'}" \ https://graph.facebook.com/<VERSION>/act_XXX/adsets