These guides provide information for creating and targeting your audiences.
Build the target Custom Audiences from hashed customer information, including email addresses, phone numbers, names, dates of birth, gender, locations, App User IDs, Page Scoped User IDs, Apple's Advertising Identifier (IDFA), or Android Advertising ID.
Target people most like your established customers. Lookalike audiences take several sets of people as "seeds" then Facebook builds an audience of similar people.
Build audiences based on people who engaged with your content on Facebook or Instagram.
Build audiences based on peoples' actions in your app that meet your criteria.
Create a new audience from a group people who visited your store, made calls to your customer service, or took action offline and target them with Facebook ads.
Advantage+ catalog ads enables you to show people ads based on their cross-device purchasing intent. You can collect signals of user intent from mobile apps and websites then use this data to build an audience to target prospective customers.
Facebook's Audience Network serves ads on other publishers' apps and mobile websites. Then, use our targeting options to find an audience within those apps and websites.
Establish a relationship between Business Managers so you can share Custom Audiences.