Marketing API

Audience Network Ads

Facebook's Audience Network serves ads on other publishers' iOS and Android apps and mobile websites. Then, you can use Facebook's targeting options to find your audience within those mobile apps and mobile websites.

On this page, see Audience Network rules for ad creative and placement. Then, learn to create ads:

Also learn how to preview and measure your ad.

Ad Creative and Placement

Facebook's Audience Network delivers the ad’s image on the destination app:

Supported Ad Creative

Supported objectives

Bidding

Use combinations of bid type, billing event and optimization goal. See Optimization Simplification.

Publisher Platform

You must use audience_network with another platform, such as facebook. You cannot serve ads only on Audience Network.

publisher_platform Description

audience_network

This allows the ad to serve on the Audience Network.

Restrictions

We do not support IAB sizes.

Create Audience Network Ad

For example, to create a link ad to deliver:

Step 1

Create ad campaign. Set objective to one of LINK_CLICKS or CONVERSIONS:

curl -X POST \
  -F 'special_ad_category="NONE"' \
  -F 'name="My campaign"' \
  -F 'objective="LINK_CLICKS"' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v6.0/act_<AD_ACCOUNT_ID>/campaigns
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'special_ad_category' : 'NONE',
  'name' : 'My campaign',
  'objective' : 'LINK_CLICKS',
  'status' : 'PAUSED',
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'special_ad_category' => 'NONE',
  'name' => 'My campaign',
  'objective' => 'LINK_CLICKS',
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'special_ad_category': 'NONE',
  'name': 'My campaign',
  'objective': 'LINK_CLICKS',
  'status': 'PAUSED',
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setSpecialAdCategory(Campaign.EnumSpecialAdCategory.VALUE_NONE)
      .setName(\"My campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_LINK_CLICKS)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    special_ad_category: 'NONE',
    name: 'My campaign',
    objective: 'LINK_CLICKS',
    status: 'PAUSED',
})

Step 2

Create the ad set with audience network placement:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My Ad Set',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::LINK_CLICKS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));
$adset->create();
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My Ad Set',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 1000,
    AdSet.Field.billing_event: AdSet.BillingEvent.link_clicks,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.link_clicks,
    AdSet.Field.bid_amount: 2,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My Ad Set")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My Ad Set' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

For your ad set, specify a placement and set publisher_platforms under ad targeting to audience_network.

Step 3

Provide link ad creative:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\AdCreativeObjectStorySpec;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\Fields\AdCreativeFields;

$link_data = new AdCreativeLinkData();
$link_data->setData(array(
  AdCreativeLinkDataFields::MESSAGE => 'try it out',
  AdCreativeLinkDataFields::LINK => '<URL>',
  AdCreativeLinkDataFields::IMAGE_HASH => '<IMAGE_HASH>',
));

$object_story_spec = new AdCreativeObjectStorySpec();
$object_story_spec->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::LINK_DATA => $link_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');

$creative->setData(array(
  AdCreativeFields::NAME => 'Sample Creative',
  AdCreativeFields::OBJECT_STORY_SPEC => $object_story_spec,
));

$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreative'<LINK>'data import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

link_data = AdCreativeLinkData()
link_data[AdCreativeLinkData.Field.message] = 'try it out'
link_data[AdCreativeLinkData.Field.link] = '<LINK>'
link_data[AdCreativeLinkData.Field.image_hash] = '<IMAGE_HASH>'

object_story_spec = AdCreativeObjectStorySpec()
object_story_spec[AdCreativeObjectStorySpec.Field.page_id] = <PAGE_ID>
object_story_spec[AdCreativeObjectStorySpec.Field.link_data] = link_data

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.name] = 'AdCreative for Link Ad'
creative[AdCreative.Field.object_story_spec] = object_story_spec
creative.remote_create()

print(creative)
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setName("Sample Creative")
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldLinkData(
        new AdCreativeLinkData()
          .setFieldCaption("My caption")
          .setFieldImageHash(<IMAGE_HASH>)
          .setFieldLink(<URL>)
          .setFieldMessage("try it out")
      )
      .setFieldPageId(<PAGE_ID>)
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'name=Sample Creative' \
  -F 'object_story_spec={ 
    "link_data": { 
      "image_hash": "<IMAGE_HASH>", 
      "link": "<URL>", 
      "message": "try it out" 
    }, 
    "page_id": "<PAGE_ID>" 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Step 4

Create ad:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v6.0/act_<AD_ACCOUNT_ID>/ads
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})

Mobile Ads

Image Ad For Audience Network

To create a mobile app image ad with audience network placement:

Step 1

Create an ad campaign. Set objective to APP_INSTALLS or MOBILE_APP_ENGAGEMENT:

curl -X POST \
  -F 'special_ad_category="NONE"' \
  -F 'name="Mobile App Installs Campaign"' \
  -F 'objective="APP_INSTALLS"' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v6.0/act_<AD_ACCOUNT_ID>/campaigns
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'special_ad_category' : 'NONE',
  'name' : 'Mobile App Installs Campaign',
  'objective' : 'APP_INSTALLS',
  'status' : 'PAUSED',
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'special_ad_category' => 'NONE',
  'name' => 'Mobile App Installs Campaign',
  'objective' => 'APP_INSTALLS',
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'special_ad_category': 'NONE',
  'name': 'Mobile App Installs Campaign',
  'objective': 'APP_INSTALLS',
  'status': 'PAUSED',
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setSpecialAdCategory(Campaign.EnumSpecialAdCategory.VALUE_NONE)
      .setName(\"Mobile App Installs Campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_APP_INSTALLS)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    special_ad_category: 'NONE',
    name: 'Mobile App Installs Campaign',
    objective: 'APP_INSTALLS',
    status: 'PAUSED',
})

Step 2

Create the ad set. Specify audience network placement and set promoted_object to the app ID:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'Mobile App Installs Ad Set',
  AdSetFields::PROMOTED_OBJECT => array(
    'application_id' => <APP_ID>,
    'object_store_url' => '<APP_STORE_URL>',
  ),
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::APP_INSTALLS,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::IMPRESSIONS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
    TargetingFields::USER_OS => array(
      'IOS',
    )
  )),
));
$adset->create();
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'Mobile App Installs Ad Set',
    AdSet.Field.promoted_object: {
        'application_id': <APP_ID>,
        'object_store_url': '<APP_STORE_URL>',
    },
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 1000,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.app_installs,
    AdSet.Field.billing_event: AdSet.BillingEvent.impressions,
    AdSet.Field.bid_amount: 2,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
        Targeting.Field.user_os: [
            'IOS',
        ],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
curl \
  -F 'name=Mobile App Installs Ad Set' \
  -F 'promoted_object={"application_id":"<APP_ID>","object_store_url":"<APP_STORE_URL>"}' \
  -F 'optimization_goal=APP_INSTALLS' \
  -F 'billing_event=IMPRESSIONS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"], 
    "user_os": ["IOS"] 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.8/act_<AD_ACCOUNT_ID>/adsets

Step 3

Create mobile app ad image creative:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeLinkDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeLinkData;
use FacebookAds\Object\AdCreativeObjectStorySpec;

$link_data = (new AdCreativeLinkData())->setData(array(
  AdCreativeLinkDataFields::MESSAGE => 'Message',
  AdCreativeLinkDataFields::LINK => '<APP_STORE_URL>',
  AdCreativeLinkDataFields::IMAGE_HASH => '<IMAGE_HASH>',
  AdCreativeLinkDataFields::NAME => 'Link title',
  AdCreativeLinkDataFields::CALL_TO_ACTION => array(
    'type' => 'INSTALL_MOBILE_APP',
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
));

$story = new AdCreativeObjectStorySpec();
$story->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::LINK_DATA => $link_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
  AdCreativeFields::OBJECT_STORY_SPEC => $story,
));
$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativelinkdata import AdCreativeLinkData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

link_data = AdCreativeLinkData()
link_data.update({
    AdCreativeLinkData.Field.message: 'Message',
    AdCreativeLinkData.Field.link: '<APP_STORE_URL>',
    AdCreativeLinkData.Field.image_hash: '<IMAGE_HASH>',
    AdCreativeLinkData.Field.call_to_action: {
        'type': 'INSTALL_MOBILE_APP',
        'value': {
            'link': '<APP_STORE_URL>',
            'link_title': 'Link title',
        },
    },
})

story = AdCreativeObjectStorySpec()
story.update({
    AdCreativeObjectStorySpec.Field.page_id: <PAGE_ID>,
    AdCreativeObjectStorySpec.Field.link_data: link_data,
})

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.object_story_spec] = story
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldLinkData(
        new AdCreativeLinkData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_INSTALL_MOBILE_APP)
              .setFieldValue(
                new AdCreativeLinkDataCallToActionValue()
                  .setFieldLink(<APP_STORE_URL>)
                  .setFieldLinkTitle("Link title")
              )
          )
          .setFieldImageHash(<IMAGE_HASH>)
          .setFieldLink(<APP_STORE_URL>)
          .setFieldMessage("Message")
      )
      .setFieldPageId(<PAGE_ID>)
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'object_story_spec={ 
    "link_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}, 
      "image_hash": "<IMAGE_HASH>", 
      "link": "<APP_STORE_URL>", 
      "message": "Message", 
      "name": "Link title" 
    }, 
    "page_id": "<PAGE_ID>" 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

Step 4

Create ad:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v6.0/act_<AD_ACCOUNT_ID>/ads
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})

See Mobile App Ads.

Video Ad For Audience Network

To create a mobile app video ad with audience network placement, follow Step 1 and 2 from Image Ad For Audience Network. Then, provide video creative:

use FacebookAds\Object\AdCreative;
use FacebookAds\Object\Fields\AdCreativeFields;
use FacebookAds\Object\Fields\AdCreativeVideoDataFields;
use FacebookAds\Object\Fields\AdCreativeObjectStorySpecFields;
use FacebookAds\Object\AdCreativeVideoData;
use FacebookAds\Object\AdCreativeObjectStorySpec;

$video_data = new AdCreativeVideoData();
$video_data->setData(array(
  AdCreativeVideoDataFields::VIDEO_ID => <VIDEO_ID>,
  AdCreativeVideoDataFields::IMAGE_URL => '<THUMBNAIL_URL>',
  AdCreativeVideoDataFields::CALL_TO_ACTION => array(
    'type' => 'INSTALL_MOBILE_APP',
    'value' => array(
      'link' => '<APP_STORE_URL>',
    ),
  ),
));

$story = new AdCreativeObjectStorySpec();
$story->setData(array(
  AdCreativeObjectStorySpecFields::PAGE_ID => <PAGE_ID>,
  AdCreativeObjectStorySpecFields::VIDEO_DATA => $video_data,
));

$creative = new AdCreative(null, 'act_<AD_ACCOUNT_ID>');
$creative->setData(array(
  AdCreativeFields::OBJECT_STORY_SPEC => $story,
));
$creative->create();
from facebookads.adobjects.adcreative import AdCreative
from facebookads.adobjects.adcreativevideodata import AdCreativeVideoData
from facebookads.adobjects.adcreativeobjectstoryspec \
    import AdCreativeObjectStorySpec

video_data = AdCreativeVideoData()
video_data.update({
    AdCreativeVideoData.Field.video_id: <VIDEO_ID>,
    AdCreativeVideoData.Field.description: 'Creative description',
    AdCreativeVideoData.Field.image_url: '<THUMBNAIL_URL>',
    AdCreativeVideoData.Field.call_to_action: {
        'type': 'INSTALL_MOBILE_APP',
        'value': {
            'link': '<APP_STORE_URL>',
            'link_title': 'Link title',
        },
    },
})

story = AdCreativeObjectStorySpec()
story.update({
    AdCreativeObjectStorySpec.Field.page_id: <PAGE_ID>,
    AdCreativeObjectStorySpec.Field.video_data: video_data,
})

creative = AdCreative(parent_id='act_<AD_ACCOUNT_ID>')
creative[AdCreative.Field.object_story_spec] = story
creative.remote_create()
AdCreative adCreative = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdCreative()
  .setObjectStorySpec(
    new AdCreativeObjectStorySpec()
      .setFieldPageId(<PAGE_ID>)
      .setFieldVideoData(
        new AdCreativeVideoData()
          .setFieldCallToAction(
            new AdCreativeLinkDataCallToAction()
              .setFieldType(AdCreativeLinkDataCallToAction.EnumType.VALUE_INSTALL_MOBILE_APP)
              .setFieldValue(
                new AdCreativeLinkDataCallToActionValue()
                  .setFieldLink(<APP_STORE_URL>)
              )
          )
          .setFieldImageUrl(<THUMBNAIL_URL>)
          .setFieldVideoId(<VIDEO_ID>)
      )
  )
  .execute();
String ad_creative_id = adCreative.getId();
curl \
  -F 'object_story_spec={ 
    "page_id": "<PAGE_ID>", 
    "video_data": { 
      "call_to_action": {"type":"INSTALL_MOBILE_APP","value":{"link":"<APP_STORE_URL>"}}, 
      "image_url": "<THUMBNAIL_URL>", 
      "video_id": "<VIDEO_ID>" 
    } 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adcreatives

To finish, create your ad. See Step 4 from Image Ad For Audience Network.

Video Link Ad For Audience Network

To create a video link ad with audience network placement:

Step 1

Create ad campaign with objective set to LINK_CLICKS or CONVERSIONS:

curl -X POST \
  -F 'special_ad_category="NONE"' \
  -F 'name="My campaign"' \
  -F 'objective="LINK_CLICKS"' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v6.0/act_<AD_ACCOUNT_ID>/campaigns
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Campaign = bizSdk.Campaign;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'special_ad_category' : 'NONE',
  'name' : 'My campaign',
  'objective' : 'LINK_CLICKS',
  'status' : 'PAUSED',
};
const campaigns = (new AdAccount(id)).createCampaign(
  fields,
  params
);
logApiCallResult('campaigns api call complete.', campaigns);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Campaign;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'special_ad_category' => 'NONE',
  'name' => 'My campaign',
  'objective' => 'LINK_CLICKS',
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createCampaign(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.campaign import Campaign
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'special_ad_category': 'NONE',
  'name': 'My campaign',
  'objective': 'LINK_CLICKS',
  'status': 'PAUSED',
}
print AdAccount(id).create_campaign(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createCampaign()
      .setSpecialAdCategory(Campaign.EnumSpecialAdCategory.VALUE_NONE)
      .setName(\"My campaign\")
      .setObjective(Campaign.EnumObjective.VALUE_LINK_CLICKS)
      .setStatus(Campaign.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
campaigns = ad_account.campaigns.create({
    special_ad_category: 'NONE',
    name: 'My campaign',
    objective: 'LINK_CLICKS',
    status: 'PAUSED',
})

Step 2

Create the ad set with audience network placement:

use FacebookAds\Object\AdSet;
use FacebookAds\Object\Fields\AdSetFields;
use FacebookAds\Object\Fields\TargetingFields;
use FacebookAds\Object\Values\AdSetBillingEventValues;
use FacebookAds\Object\Targeting;
use FacebookAds\Object\Values\AdSetOptimizationGoalValues;

$adset = new AdSet(null, 'act_<AD_ACCOUNT_ID>');
$adset->setData(array(
  AdSetFields::NAME => 'My Ad Set',
  AdSetFields::OPTIMIZATION_GOAL => AdSetOptimizationGoalValues::LINK_CLICKS,
  AdSetFields::BILLING_EVENT => AdSetBillingEventValues::LINK_CLICKS,
  AdSetFields::BID_AMOUNT => 2,
  AdSetFields::DAILY_BUDGET => 1000,
  AdSetFields::CAMPAIGN_ID => <CAMPAIGN_ID>,
  AdSetFields::TARGETING => (new Targeting())->setData(array(
    TargetingFields::GEO_LOCATIONS => array(
      'countries' => array('US'),
    ),
    TargetingFields::PUBLISHER_PLATFORMS => array(
      'facebook',
      'audience_network',
    ),
    TargetingFields::DEVICE_PLATFORMS => array('mobile'),
  )),
));
$adset->create();
from facebookads.adobjects.adset import AdSet
from facebookads.adobjects.targeting import Targeting

adset = AdSet(parent_id='act_<AD_ACCOUNT_ID>')
adset.update({
    AdSet.Field.name: 'My Ad Set',
    AdSet.Field.campaign_id: <CAMPAIGN_ID>,
    AdSet.Field.daily_budget: 1000,
    AdSet.Field.billing_event: AdSet.BillingEvent.link_clicks,
    AdSet.Field.optimization_goal: AdSet.OptimizationGoal.link_clicks,
    AdSet.Field.bid_amount: 2,
    AdSet.Field.targeting: {
        Targeting.Field.geo_locations: {
            'countries': ['US'],
        },
        Targeting.Field.publisher_platforms: ['facebook', 'audience_network'],
        Targeting.Field.device_platforms: ['mobile'],
    },
})

adset.remote_create(params={
    'status': AdSet.Status.paused,
})
AdSet adSet = new AdAccount(act_<AD_ACCOUNT_ID>, context).createAdSet()
  .setName("My Ad Set")
  .setOptimizationGoal(AdSet.EnumOptimizationGoal.VALUE_LINK_CLICKS)
  .setBillingEvent(AdSet.EnumBillingEvent.VALUE_LINK_CLICKS)
  .setBidAmount(2L)
  .setDailyBudget(1000L)
  .setCampaignId(<CAMPAIGN_ID>)
  .setTargeting(
    new Targeting()
      .setFieldDevicePlatforms(Arrays.asList(Targeting.EnumDevicePlatforms.VALUE_MOBILE))
      .setFieldGeoLocations(
        new TargetingGeoLocation()
          .setFieldCountries(Arrays.asList("US"))
      )
      .setFieldPublisherPlatforms(Arrays.asList("facebook", "audience_network"))
  )
  .execute();
String ad_set_id = adSet.getId();
curl \
  -F 'name=My Ad Set' \
  -F 'optimization_goal=LINK_CLICKS' \
  -F 'billing_event=LINK_CLICKS' \
  -F 'bid_amount=2' \
  -F 'daily_budget=1000' \
  -F 'campaign_id=<CAMPAIGN_ID>' \
  -F 'targeting={ 
    "device_platforms": ["mobile"], 
    "geo_locations": {"countries":["US"]}, 
    "publisher_platforms": ["facebook","audience_network"] 
  }' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v2.11/act_<AD_ACCOUNT_ID>/adsets

Step 3

Upload a video with a link. Upload an unpublished video to your page with a call to action as a link. You can also upload videos to your ad account video library:

curl \
-F "title=Book your trip to Alaska" \
-F "picture=http://thumbnailurl.com/pic1" \
-F "source=<VIDEO_FORM_DATA>" \
-F "published=0" \
-F "call_to_action={'type':'BOOK_TRAVEL','value':{'link':'http://example.com'}}" \
-F "access_token=<PAGE_TOKEN>" \
https://graph-video.facebook.com/<API_VERSION>/<PAGE_ID>/videos

Step 4

Provide ad creative. Use the page post ID to provide this:

curl -X POST \
  -F 'name="Sample Promoted Post"' \
  -F 'object_story_id="<PAGE_ID>_<POST_ID>"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v6.0/act_<AD_ACCOUNT_ID>/adcreatives
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const AdCreative = bizSdk.AdCreative;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'Sample Promoted Post',
  'object_story_id' : '<pageID>_<postID>',
};
const adcreatives = (new AdAccount(id)).createAdCreative(
  fields,
  params
);
logApiCallResult('adcreatives api call complete.', adcreatives);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\AdCreative;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'Sample Promoted Post',
  'object_story_id' => '<pageID>_<postID>',
);
echo json_encode((new AdAccount($id))->createAdCreative(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.adcreative import AdCreative
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'Sample Promoted Post',
  'object_story_id': '<pageID>_<postID>',
}
print AdAccount(id).create_ad_creative(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAdCreative()
      .setName(\"Sample Promoted Post\")
      .setObjectStoryId(\"<pageID>_<postID>\")
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
adcreatives = ad_account.adcreatives.create({
    name: 'Sample Promoted Post',
    object_story_id: '<pageID>_<postID>',
})

Step 5

Create ad:

curl -X POST \
  -F 'name="My Ad"' \
  -F 'adset_id="<AD_SET_ID>"' \
  -F 'creative={
       "creative_id": "<CREATIVE_ID>"
     }' \
  -F 'status="PAUSED"' \
  -F 'access_token=<ACCESS_TOKEN>' \
  https://graph.facebook.com/v6.0/act_<AD_ACCOUNT_ID>/ads
'use strict';
const bizSdk = require('facebook-nodejs-business-sdk');
const AdAccount = bizSdk.AdAccount;
const Ad = bizSdk.Ad;

const access_token = '<ACCESS_TOKEN>';
const app_secret = '<APP_SECRET>';
const app_id = '<APP_ID>';
const id = '<AD_ACCOUNT_ID>';
const api = bizSdk.FacebookAdsApi.init(access_token);
const showDebugingInfo = true; // Setting this to true shows more debugging info.
if (showDebugingInfo) {
  api.setDebug(true);
}

const logApiCallResult = (apiCallName, data) => {
  console.log(apiCallName);
  if (showDebugingInfo) {
    console.log('Data:' + JSON.stringify(data));
  }
};

let fields, params;
fields = [
];
params = {
  'name' : 'My Ad',
  'adset_id' : '<adSetID>',
  'creative' : {'creative_id':'<adCreativeID>'},
  'status' : 'PAUSED',
};
const ads = (new AdAccount(id)).createAd(
  fields,
  params
);
logApiCallResult('ads api call complete.', ads);
require __DIR__ . '/vendor/autoload.php';

use FacebookAds\Object\AdAccount;
use FacebookAds\Object\Ad;
use FacebookAds\Api;
use FacebookAds\Logger\CurlLogger;

$access_token = '<ACCESS_TOKEN>';
$app_secret = '<APP_SECRET>';
$app_id = '<APP_ID>';
$id = '<AD_ACCOUNT_ID>';

$api = Api::init($app_id, $app_secret, $access_token);
$api->setLogger(new CurlLogger());

$fields = array(
);
$params = array(
  'name' => 'My Ad',
  'adset_id' => '<adSetID>',
  'creative' => array('creative_id' => '<adCreativeID>'),
  'status' => 'PAUSED',
);
echo json_encode((new AdAccount($id))->createAd(
  $fields,
  $params
)->exportAllData(), JSON_PRETTY_PRINT);
from facebook_business.adobjects.adaccount import AdAccount
from facebook_business.adobjects.ad import Ad
from facebook_business.api import FacebookAdsApi

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'
FacebookAdsApi.init(access_token=access_token)

fields = [
]
params = {
  'name': 'My Ad',
  'adset_id': '<adSetID>',
  'creative': {'creative_id':'<adCreativeID>'},
  'status': 'PAUSED',
}
print AdAccount(id).create_ad(
  fields=fields,
  params=params,
)
import com.facebook.ads.sdk.*;
import java.io.File;
import java.util.Arrays;

public class SAMPLE_CODE_EXAMPLE {
  public static void main (String args[]) throws APIException {

    String access_token = \"<ACCESS_TOKEN>\";
    String app_secret = \"<APP_SECRET>\";
    String app_id = \"<APP_ID>\";
    String id = \"<AD_ACCOUNT_ID>\";
    APIContext context = new APIContext(access_token).enableDebug(true);

    new AdAccount(id, context).createAd()
      .setName(\"My Ad\")
      .setAdsetId(<adSetID>L)
      .setCreative(
          new AdCreative()
            .setFieldId(\"<adCreativeID>\")
        )
      .setStatus(Ad.EnumStatus.VALUE_PAUSED)
      .execute();

  }
}
require 'facebook_ads'

access_token = '<ACCESS_TOKEN>'
app_secret = '<APP_SECRET>'
app_id = '<APP_ID>'
id = '<AD_ACCOUNT_ID>'

FacebookAds.configure do |config|
  config.access_token = access_token
  config.app_secret = app_secret
end

ad_account = FacebookAds::AdAccount.get(id)
ads = ad_account.ads.create({
    name: 'My Ad',
    adset_id: '<adSetID>',
    creative: {'creative_id':'<adCreativeID>'},
    status: 'PAUSED',
})

On Audience Network, Facebook display only the first two child_attachments in your carousel, in the order provided. For carousel ads on Audience Network, note the following:

  • Campaign objective must be MOBILE_APP_INSTALLS, MOBILE_APP_ENGAGEMENT, LINK_CLICKS, or CONVERSIONS
  • Ad set targeting/publisher_platforms must include audience_network

See Ads Product Guide, Preview API, and Carousel Ads.

Video Ads

You can specify the Audience Network position in targeting at the ad set level:

"audience_network_positions": [ "classic", "instream_video"]

See Video Ads.

Dynamic Ads

To use Audience Network as a placement for Dynamic Ads:

  • Campaign must have objective=PRODUCT_CATALOG_SALES
  • Ad set targeting/publisher_platforms must include audience_network

See Dynamic Ads.

Ad preview

To preview for your Audience Network ad:

Step 1

Call /previews for your ad

Step 2

Specify ad_format=:

  • MOBILE_BANNER for mobile app or web banner,
  • MOBILE_INTERSTITIAL for mobile app interstitial, or
  • MOBILE_NATIVE for mobile app or web native format previews
  • MOBILE_MEDIUM_RECTANGLE
  • MOBILE_FULLWIDTH
  • AUDIENCE_NETWORK_INSTREAM_VIDEO
  • AUDIENCE_NETWORK_OUTSTREAM_VIDEO
  • AUDIENCE_NETWORK_INSTREAM_VIDEO_MOBILE
  • AUDIENCE_NETWORK_REWARDED_VIDEO
  • AUDIENCE_NETWORK_NATIVE_BANNER
  • MESSENGER_MOBILE_INBOX_MEDIA

Step 3

Mobile web previews appear the same as mobile app.

https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_BANNER
https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_INTERSTITIAL
https://graph.facebook.com/<API_VERSION>/<AD_ID>/previews?ad_format=MOBILE_NATIVE

The API returns an iFrame referencing its own CSS, and generates the preview image. This iFrame is only valid for 24 hours, see Ad Preview, Reference.

Measurement

To your ad's performance in suggested videos feeds, query /insights with breakdowns=['publisher_platform'], see Ads Insights Guide. Results look like this:

{
  ......
  "spend": 9.23,
  "today_spend": 0,
  "total_action_value": 0,
  "total_actions": 1,
  "total_unique_actions": 1,
  "link_clicks": 0,
  "placement": "mobile_feed"
}, 
{
  ......
  "spend": 7.73,
  "today_spend": 0,
  "total_action_value": 0,
  "total_actions": 6,
  "total_unique_actions": 5,
  "link_clicks": 3,
  "placement": "mobile_video_channel"
},
{
  ......
  "spend": 6.23,
  "today_spend": 0,
  "total_action_value": 0,
  "total_actions": 3,
  "total_unique_actions": 2,
  "link_clicks": 1,
  "placement": "desktop_video_channel"
},

mobile_feed refers to News Feed on Facebook Mobile, mobile_video_channel is suggested videos feeds on mobile, and desktop_video_channel is suggested videos feeds on desktop.