Marketing API Version

Ad Set Budget

Related Topics

Budget Control

When an ad set has a daily_budget, you can expect relatively even spending from day to day while the ad set is live, but there can be some variance between days.

On each day, your actual spending could be up to 125% of the average daily budget. However you will not spend more than 7 times the average daily budget over a calendar week. A calendar week is Sunday to Saturday. For example, for an ad set with daily_budget $100.00, you may see spending on a certain day to be as high as $125.00, but weekly spending will not exceed $700.00. If the ad set does not start on Saturday, the first week's spending limit is prorated based on the day and time the ad starts.

When the budget is updated, the spending limit for the remainder of the day and week would be prorated. For example, if the daily_budget is changed from $100.00 to $200.00 at noon, you would not see about $50.00 spent in the first half of the day, and $150.00 in the second half. Instead, you would see about $50.00 spent in the first half, and $100.00 in the second half. This updated mechanism allows for smoother pacing and better optimization of ads throughout the duration of an ad set.

With Marketing APIs v2.6 or earlier, daily_budget is not exceeded per day by default, but you can set recurring_budget_semantics of ad set to true to adopt the budget control described above. With v2.7 or later, the budget control described above will always be turned on and cannot be changed.

When you use a lifetime_budget, the spending upper limit of each day is controlled by calculation based on the remaining budget and remaining period. Therecurring_budget_semantics setting has no effect. The total spend of the whole period may not be more than lifetime_budget.

If a lifetime_budget is updated to a lower value, the new value must be at least 10% greater than the current amount spent already. For example: if an ad set has a $1000 lifetime budget and has spent $300 so far, the new lifetime budget cannot be set lower than $330."

An ad set with a daily_budget cannot be updated to have lifetime_budget later, and vice versa.

Limits

The limits for your ad sets are dependent on the currency defined in your Ad Account Settings.

Changing the currency of an existing account will close the account and all its ads will stop running. A new account will be created in its place.

Daily Budget Limits

The following limits apply to both daily max budgets.

Country Currency Max Amount

US Dollar

USD

100,000,000 cents

Canadian Dollar

CAD

100,000,000 cents

Euro

EUR

100,000,000 cents

Pound Sterling

GBP

100,000,000 pence

Australian Dollar

AUD

100,000,000 cents

Japanese Yen

JPY

100,000,000 yen

Turkish Lira

TRY

212,000,000 kuruş

Venezuelan bolivar

VEF

629,000,000 céntimos

Colombian Peso

COP

2,000,000,000 pesos

Norwegian Krone

NOK

619,000,000 øre

Swedish Krona

SEK

680,000,000 ören

Danish Krone

DKK

548,000,000 øre

Chilean Peso

CLP

2,000,000,000 pesos

Hong Kong Dollar

HKD

775,000,000 cents

Swiss Franc

CHF

100,000,000 rappen

New Zealand Dollar

NZD

100,000,000 cents

Mexican Peso

MXN

1,297,000,000 centavos

South African Rand

ZAR

1,072,000,000 cents

New Israeli Shekel

ILS

341,000,000 אגורות

Argentine Peso

ARS

815,000,000 centavos

Bolivian Boliviano

BOB

691,000,000 centavos

Brazilian Real

BRL

221,000,000 centavos

Chinese Yuan Renminbi

CNY

621,000,000 分

Costa Rican Colon

CRC

2,000,000,000 colón

Czech Koruna

CZK

2,000,000,000 haléř

Guatemala Quetzal

GTQ

775,000,000 centavos

Honduras Lempira

HNL

2,000,000,000 centavos

Hungarian Forint

HUF

2,000,000,000 forint

Iceland Krona

ISK

2,000,000,000 króna

Indian Rupee

INR

2,000,000,000 paise

Macau Pataca

MOP

798,000,000 仙

Malaysian Ringgit

MYR

319,000,000 cents

Nicaragua Cordoba Oro

NIO

2,000,000,000 centavos

Paraguayan Guarani

PYG

2,000,000,000 guarani

Peruvian Nuevo Sol

PEN

278,000,000 céntimos

Polish Zloty

PLN

305,000,000 groszy

Philippine Peso

PHP

2,000,000,000 sentimos

Qatari Rial

QAR

364,000,000 درهم

Romanian Leu

RON

325,000,000 bani

Russian Ruble

RUB

2,000,000,000 копе́йки

Saudi Riyal

SAR

375,000,000 هللة

Singapore Dollar

SGD

124,000,000 cents

Korean Won

KRW

2,000,000,000 won

New Taiwan Dollar

TWD

2,000,000,000 dollars

Thai Baht

THB

2,000,000,000 สตางค์

UAE Dirham

AED

200,000,000 فلس

Peso Uruguayo

UYU

2,000,000,000 centésimos

Vietnamese Dong

VND

2,000,000,000 dong

Indonesian Rupiah

IDR

2,000,000,000 rupiah