Marketing API Version

Ad Review Feedback

The following table lists key ad review feedback responses:

Code Description

TEXT_OVERLAY

Your ad was not approved because its image has too much text. Ad images with a higher proportion of text do not use their budget efficiently and reach fewer people. For guidelines, see Ads Help Center, Guide for Using Text in Ad Images. Or, you can also check the amount of text in your ad by specifying execution_options=['include_recommendations', 'validate_only'], see Marketing Developer Blog, Ad Image Text Check. If you read these guidelines and believe your ad follows the rules, let us know at Advertiser Help Center, Community Forum.

ADULT_CONTENT

Your ad content violates Facebook Ad Guidelines. Ads are not allowed to promote the sale or use of adult products or services, including toys, videos, publications, live shows or sexual enhancement products. Ads for family planning and contraception are allowed if they follow our targeting requirements.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

ADULT_HEALTH

Your ad wasn't approved because it promotes adult products like weight loss products, medical treatments, sexual health or nutritional/health supplements to people who are under 18 years old. Ads for acceptable adult/health products must be targeted to 18+ users.Please follow these steps to edit your ad:Go to your Ads Manager and click on the desired campaign.Click on the individual ad you want to edit. A box will expand showing your ad, targeting and performance data.Click on the link that says Edit.Change the targeting to meet Facebook's Ad Guideline. Visit the Help Center for more information.Click Save at the bottom of the page after changing the targeting of the ad.Please visit the Help Center for more information on how to edit your ad.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

ALCOHOL

Your ad wasn't approved because it doesn't follow our ad guidelines. Ads related to alcohol products or services are required to follow geographical restrictions and legal age by location. This applies to both the actual ad and the landing page the ad directs people to.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

ANIMATED_IMAGE

Your ad wasn't approved because the image contains audio or flash animation that plays automatically. If you’ve read the ad guidelines and think your ad follows the rules and should have been approved, please let us know.

BEFORE_AND_AFTER

Your ad wasn't approved because it includes "before and after" images, or other images showing unexpected or unlikely results. It's also recommended that you avoid focusing on specific body parts, because these images typically receive high negative feedback.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

CASUAL_DATING

Your ad wasn't approved because it promotes a dating website or service with a primarily sexual emphasis such as sites with "couple" or "group" options, or that promote casual dating, hook-ups, or affairs. Ads are also not allowed to promote mail-order bride services.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

DATING

Your ad wasn't approved because it doesn't follow our policies. Ads for dating sites, services, or related services need to follow these targeting criteria: (1) The relationship status targeting must be set to "Single" or "Not Specified" (2) The gender targeting must be used and either "Male" or "Female" must be selected (3) The age targeting must be set to at least at 18 years old (4) The "Interested In" targeting must be either "Men" or "Women" (except when targeting a person located in a country where such criteria is prohibited). (5) The ad text or image must clearly state and represent the company or product that is being advertised. (6) The ad text should not mislead people by indicating that they can meet or connect with someone who doesn't exist (ex: "Come chat with me" or "Meet me tonight") Please follow these steps to edit your ad: 1.Visit Ads Manager. 2.Click on the campaign you need to change. 3.Click on the individual ad you want to edit. A box will expand showing your ad, targeting and performance data. 4.Click on the link that says Edit. 5.Change the targeting to meet Facebook's Ad Guidelines. Visit the Help Center for more information on alcohol targeting. 6.Click Save after changing the targeting of your ad.Visit the Help Center for more information about how to edit your ad.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

FACEBOOK_REFERENCE

Your ad wasn't approved because it uses Facebook logos, trademarks, or site terminology, such as "The Facebook", "FacebookHigh", "FBook", "FB", "Poke", "Wall", or other company graphics, logos, designs, or icons.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

FINANCIAL

Your ad wasn't approved because it promotes financial products such as insurance and mortgages to people who are under 18 years old. Ads for acceptable financial products must be targeted to people who are 18+.Please follow these steps to edit your ad:Visit your Ads Manager.Click on the desired campaign.Click on the individual ad you want to edit. A box will expand showing your ad, targeting and performance data.Click on the link that says Edit.Change the targeting to meet Facebook's Ad Guideline. Visit the Help Center for more information.Click Save at the bottom of the page after changing the targeting of the ad.Please visit the Help Center for more information on how to edit your ad. If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

GAMBLING

Your ad wasn't approved because it promotes online gambling, games of skill, or lotteries, which isn't allowed without prior approval from Facebook.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

OTHER

Your ad wasn't approved because it's promoting something that isn't allowed on Facebook.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

IDEALIZED_BODY

Your ad wasn't approved because it's promoting a health product that claims to result in an ideal body/physical image.Before resubmitting your ad, please visit the Help Center to learn more and see examples that meet our ad guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

LANGUAGE

Your ad wasn't approved because it uses profane, vulgar, or threatening language, or insults, harasses, or demeans people, or addresses age, gender, race, physical condition, sexual preference, or generates high negative feedback.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

LANDING_PAGE_FAIL

Your ad wasn't approved because the website it links to is not viewable or functioning properly. Please check the URL associated with your ad to make sure that it: • Has content on it • Loads properly and without an error (ex: “We can’t find what you’re looking for”) • Doesn’t initiate a file download (ex: .PDF, .JPG, .EXE) • Doesn’t lead to a link that says "The external link you are going to has been marked as abusive or malware" Learn more in the Help Center.Once you’re sure your URL works properly, create a new ad.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

ONLINE_PHARMACY

Your ad wasn't approved because the website it links to a website that promotes the sale of prescription pharmaceuticals. Ads for online pharmacies are not allowed without prior approval from Facebook.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

SEXUAL

Your ad wasn't approved because your image is overly sexual, implies nudity, shows excessive amounts of skin or cleavage, or focuses unnecessarily on body parts.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

TEST

Your ad wasn't approved because it includes generic test content or takes people to a test website. Ads need to clearly represent the company, product, service or brand that is being advertised.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

TOBACCO_SALE

Your ad wasn't approved because it's promoting tobacco, cigarettes, E-cigarettes, cigars or related accessories (ex: pipes, rolling papers, bongs, hookahs).Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

TRAPPING

Your ad wasn't approved because it links to a proprietary file type (ex: .pdf, .doc), initiates an automatic download, or traps people's browser (ex: pop-ups).If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

UNSUBSTANTIATED_CLAIM

Your ad wasn't approved because it promises specific, unrealistic results or false outcomes, such as "Lose 25 lbs in 25 days," “Earn $200,000 in a year,” etc.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

WEAPON_SALE

Ads for ammunition, firearms, Paintball guns, BB guns, or other weapons, including knives, daggers, swords, bows, arrows, knuckle dusters, and nunchucks aren't allowed on Facebook.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

WORK_FROM_HOME

Ads for “work from home”, get rich quick and other inaccurate money-making opportunities that offer compensation for little or no investment aren't allowed on Facebook. This includes pyramid schemes or other money-making business models which do not fully explain any product or opportunity that makes a claim of income.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

BAD_HEALTH_PRODUCT

Your ad wasn't approved because it's promoting products containing anabolic steroids, chitosan, comfrey, dehydroepiandrosterne, ephedra, human growth hormones, melatonin, or other products that have been found to be unsafe or questionable.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.This will provide additional information and examples that are compliant with our advertising guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

CASH_ADVANCE

Your ad wasn't approved because it's promoting payday loans and paycheck advances or other small, short-term loan intended to cover someone's expenses until his or her next payday.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

GRAMMAR

Your ad wasn't approved because it contains all uppercase or other gimmicky text.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

ILLEGAL

Your ad wasn't approved because it contains information about something that's illegal or prohibited by Facebook's Advertising Guidelines. Prohibited content can include tobacco products, weapons, inflammatory and derogatory personal, political and religious content, spy cams and surveillance equipment, counterfeit goods, fake documents and pornography.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

MISUSE_OF_LIKE

Your ad wasn't approved because it violates Facebook's Ad Guidelines using the word "Like" to lead users to irrelevant content or as a promotion entry mechanism. Learn more in the Help Center. If you believe that your ad follows our policy or you need help, get in touch.

NON_EXISTENT_FUNCTIONALITY

Your ad wasn't approved because the image includes nonexistent functionality such as a play button that suggests video capability or a close buttons that doesn't close.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

PENNY_AUCTION

Your ad wasn't approved because it's promoting a product or service with a penny auction business model. Other forms of online auctions are still acceptable, provided that they comply with the rest of Facebook's ad guidelines.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

PORN

Your ad wasn't approved because it leads to a website with pornographic, sexually explicit or suggestive images.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

SHOCK_AND_SCARE

Your ad wasn't approved because the image is scary, gory, or sensational and evokes a negative response. Images including accidents, car crashes, dead and dismembered bodies, ghosts, zombies, ghouls, and vampires are not allowed.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

SPY_CAMERA

Your ad wasn't approved because it promotes spy cams, mobile phone trackers or other surveillance equipment hidden in products such as pens or keys.Before resubmitting your ad, please visit the Help Center to learn more and see examples of ads that meet our guidelines.If you’ve read the guidelines in the Help Center and think your ad follows the rules and should have been approved, please let us know.

COPYRIGHT

We have removed or disabled access to the ad because we received a report from a third party claiming that the ad infringes their legal rights. We strongly encourage you to visit our Help Center for more information about intellectual property rights and to make any necessary adjustments to your current and future ads to ensure they are not infringing or violating anyone's rights. Continuing to run ads that violate our policies may result in additional action being taken on your account, including possible termination.

TRADEMARK

We have removed or disabled access to the ad because we received a report from a third party claiming that the ad infringes their legal rights. We strongly encourage you to visit our Help Center for more information about intellectual property rights and to make any necessary adjustments to your current and future ads to ensure they are not infringing or violating anyone's rights. Continuing to run ads that violate our policies may result in additional action being taken on your account, including possible termination.

COUNTERFEIT

We have removed or disabled access to the ad because we received a report from a third party claiming that the ad infringes their legal rights. We strongly encourage you to visit our Help Center for more information about intellectual property rights and to make any necessary adjustments to your current and future ads to ensure they are not infringing or violating anyone's rights. Continuing to run ads that violate our policies may result in additional action being taken on your account, including possible termination.

SYSTEM_ISSUE

Thanks for advertising with Facebook. Unfortunately, the ad you submitted has not been processed successfully. Please resubmit it for review. We apologize for any inconvenience this may cause.