As part of Subscriptions in Instant Articles, you will need to configure the functionality, behaviour and content of your paywall and offers. This includes:
Metering limit setup can be done in
Publishing Tools →
Instant Articles →
Configuration. Publisher needs to identify the type of their content tiering they are going to use. Currently, we support 3 publisher types:
For Metered and Hybrid publishers, they will need to set their monthly meter limit, the maximum number of metered article that non-subscribers can read within a month. (Maximum of 30 articles)
For Instant Articles Subscriptions, publishers control their own payment and authentication as well as their relationship with subscribers. Whenever a user decides to purchase a subscription or log to access an existing subscription, they do so on a publisher's website.
A native paywall will be rendered within the Instant Article for locked and metered articles where appropriate. Two different URLs will need to be provided:
You must provide https URLs for Subscribe Offer and Login URLs.
Unlike on Android, iOS devices do not use the native paywall. Instead, users are redirected to the mobile web version of the locked or metered article, with an extra URL parameter e.g.
surface=locked_article added to the URL to inform your website that a paywall needs to be displayed.
You can display a paywall inline on the article itself, or redirect the user to a specific paywall page or the start of your payment and authentication flows when you detect the
The user has depleted their free articles for the month and the article redirected to should be paywalled
The user has reached an article that has been content tiered as
The user has clicked on a subscribe button from the logo bar of an Instant Article
The user has clicked on a Subscribe CTA button
The look and feel of the native paywall and other Subscribe CTAs can be configured from your Page under
Publishing Tools →
Asset Management. Below is a sample paywall with all available assets configured:
(Please see the "Offers" section for more detail on offers)
The fields available in asset management are detailed below.
You can add up to five brand values to promote to your readers.
An optional image displayed above the headline can also be provided for each Value Prop (see Section 4: Manage Image Assets).
You can add up to four links to external websites in the footer section of the paywall.
|Name||Required||Minimum dimensions (width x height)||Aspect ratio||File type||Notes|
690 x 144 px
1:1 up to 10:1
The main logo used for native paywall and CTA units
690 x 690 px
Similar to the main logo, used in CTA units that require a square aspect ratio. You must provide a square logo even if your color log is already a square - the same image file can be reused.
Value Prop 1 - 5
96 x 96 px
An image used together with your value proposition
Each subscription product you provide to readers should map to an offer. These are displayed on the Instant Articles Native Paywall, as well as in subscription upsells and other CTA units within Instant Articles. If multiple offers are configured, these will be displayed in succession on the native paywall, while the subscribe CTA units will only display the best offer, which means that we will show the most popular offer or the limited time offer if we find one.
To create, edit and manage offers, head to
Publishing Tools →
Offer Management. You will need to add at least one offer to complete your Instant Articles Subscription setup.
To begin, press the "Add Offer" button.
This will display the Offer Management form:
The main heading text for your offer
Subscribe Offer URL
Where the native paywall will redirect readers to on your website when they decide to purchase a particular subscription offer. This URL must be a HTTPS URL
The main price or text copy for this offer
Smaller copy displayed below the Teaser (Price), usually to indicate the price to renew.
Displays at the top of the Offer section above the Title, as a way to highlight this particular offer
Sales Point 1 - 5
Up to five sales points can be used to provide more information about what an offer includes and the benefits that subscribing with this offer provides
You can either set an offer to run indefinitely, or specify offer's start and end time if you want the offer to be a limited time offer.
Offers can be deactivated, reactivated or deleted on the main Offer Management screen by using the relevant buttons and saving your changes.
You must have at least one active non-limited time offer at any point in time.