Analytics code can be added to your Instant Article.

Analytics code is specified using the standard HTML <figure> element, which wraps an <iframe> element containing the analytics code. To embed analytics code within your Instant Article, apply the op-tracker class to the <figure> element enclosing the tracking code. Each <figure> should contain only one <iframe>.

Anything within the <iframe> will execute, but this webview will remain hidden from readers of your Instant Article. The canonical URL used within this <iframe> will match the URL defined for your Article, so the analytics code will execute in the same environment as it does for the web version of your article.

Analytics code must appear in the body of the article and cannot appear in the header or footer.


Name Description Definition

Source [required]

The source of the content for your analytics code.

Add your analytics code in one of the following methods:

  • Specify the URL pointing to the source for your analytics code.
  • Embed the full unescaped HTML and scripts as content within the <iframe> element representing this analytics code.


URL to source of analytics code

If your analytics code can be served directly from a specific URL, you can specify the URL using the src attribute on the <iframe> element.

<figure class="op-tracker">
    <iframe src=""></iframe>

Embed full source of analytics code

You can also embed the full unescaped set of HTML and scripts for your analytics code as text content within the <iframe> element.

<figure class="op-tracker">
      <!-- Include full analytics code here -->