Instant Articles Publishing Tools

This guide introduces the Instant Articles Publishing Tools. Learn how to access the tools on your Facebook Page and how to connect your website to Instant Articles by registering a URL. You will also use the tools dashboard to create unique design styles, submit articles for review, access article insights, view your production library and more. Once you are familiar with your tools, you can govern who has access to them by assigning Page Roles.

Note: You can also access your Page, use publishing tools and assign roles using Business Manager. Learn more about Business Manager.

You will not be able to access the publishing tools until you have completed signup and designated a Facebook Page to use for Instant Articles.

Access Your Publishing Tools

1. Your Page

Go to your Page from your personal Facebook account.

2. Publishing Tools

On the top of your Page, click Publishing Tools.

3. Instant Articles Configuration

Then in the left hand column, select Configuration under the Instant Articles header. Under Configuration you’ll be able to Submit For Review, design your articles under Styles, input a URL to Connect Your Site, set up third-party Analytics tools, sign up for Email Notifications, customize your Feedback Settings, connect an RSS Feed and monetize articles through Audience Network.

4. Production Articles

To see individual articles in your feed, click Production Articles in the left hand column. You’ll see the list of articles you’ve uploaded and can access the mark-up for each article and manage your articles further from there.

View how many people have opened specific Instant Articles by clicking on Insights in the right-hand column.

5. Development Articles

For those who set up a development RSS feed, this is where you can view your unpublished Instant Articles.

6. Example Articles

Access the markup for our Example Articles to copy and use in templates for your own Instant Articles.

Connect Your Site

To create Instant Articles you must register your site's URL with Facebook. Doing so will verify that you own your URL and ensure that no one else can claim it.

To register one or more URLs for your Page, go to Publishing Tools on your Page, click Configuration under the Instant Articles header and scroll down to Register Your URL. You'll need to input the tag specified on that page in the <head> tag of your website’s HTML and then select the URL(s) you’d like to register.

Note: If you have multiple Facebook Pages you’d like to register with one URL, only input the tag once in your site’s HTML and separate each Page ID with a comma.

Types of URLs

You have 3 choices to determine which stories will be made available for publication as Instant Articles: via a root domain, via a subdomain or via a specific path within a domain. This page summarizes the factors to consider before choosing which version of your URL is best to register with Instant Articles.

No matter which version you select, you will always retain control over the specific articles that will appear as Instant Articles. Facebook will NOT automatically ingest all articles with the designated domain or subdomain. Choosing a URL at this stage simply defines which articles will ultimately be eligible to become Instant Articles. At a later point, you can choose which to publish as Instant Articles.

1. Root Domain

If you register a root domain, you can publish Instant Articles, using any of its subdomains or on any path that originates from it.

  • Registering domain.com includes the root domain.com, subdomains with prefixes like brand.domain.com, as well as paths delineated by forward slashes, such as domain.com/path or brand.domain.com/path.
  • Note that www.domain.com is considered a subdomain and not the root domain.
  • Root URLs that include trailing slashes are treated the same as ones that don't include trailing slashes. So, domain.com is considered equivalent to domain.com/. This rule does not apply to subdomains and paths.
  • Domain names are NOT case sensitive but paths are. For example, domain.com is the same as DOMAIN.com. However, domain.com/path is different than domain.com/PATH.

2. Subdomain

If you register a subdomain, you can only publish Instant Articles via any path or subpath that originates from it. You cannot publish from the root domain.

  • If you register www.domain.com, you can publish using www.domain.com and www.domain.com/path or any descendants.
  • The same goes for brand.domain.com.
  • But if you register www.domain.com or brand.domain.com, you cannot publish with domain.com as your root URL.
  • Subdomain names are case sensitive.

3. Paths within a Domain

If you register a specific path, you can publish Instant Articles via any subpaths that originates from the path.

  • If you register domain.com/path, you can publish using domain.com/path and domain.com/path/any_subpath or any descendants.
  • You cannot publish using domain.com, www.domain.com or brand.domain.com.
  • Paths are case sensitive.

Manage Your Articles Library

Once your content is distributed to Facebook, there is a web-based Instant Articles editor (accessible via your Facebook Page) that can be used to manage your library, edit individual articles and publish manually.

You must pass Article Review before you can publish articles manually.

You can create, manage, edit and customize your Instant Articles via the Admin tools provided on your Facebook Page.

From the top of your Page, click Publishing Tools, then select Production Articles under the Instant Articles header in the menu on the left of the screen.

Every story published as an Instant Article is automatically added to the library of articles found on this Page. You can change the publication status of articles by checking each one you want to modify and selecting a different status from the Actions dropdown.

“Published” stories are live and visible to the public.

“Unpublished” stories are not visible to the public, but they are stored as drafts. If a published story is changed to unpublished status, the story is hidden from public view but the markup content, insights are preserved.

Use the Actions dropdown to revise the status of an Instant Article from published to unpublished (or vice versa).

Create an Article Manually

Instant Articles is optimized for automated publication via Graph API or an RSS feed from a publisher's content management system. However, publishers can also create Instant Articles manually, to further leverage the format's rich-display capabilities.

To create a new Instant Article manually, click Create and type or paste the full HTML markup for your article in the editor. Review the Instant Articles Format Reference for detailed guidance on Instant Articles markup conventions.

If the Instant Articles system detects any errors in the article HTML, the errors are displayed the top of the editor screen, along with hints on how to correct them.

When you finish editing your article, click Save and the article will stored as an unpublished draft. To publish the article, check the box to the left of the article in your article list, then select Publish from the Actions dropdown.

Update an Article Manually

To manually update or edit an existing article, click the < /> button in the Edit column for the article in the list. This opens the editor and loads the current article markup. After saving any updates to the markup, the article automatically returns to Unpublished draft mode as a precaution. To publish the new version of the article, check the box to the left of the article in the articles list, then select Publish from the Actions dropdown.

Manually edited version of your article will be automatically overwritten if the Instant Articles system receives an update to the same article (with the same URL) if it includes a modified date that is more recent than the manually edited version.

Remove an Article

If you no longer want readers to see an article, you can either unpublish the article or delete it altogether. If you unpublish the article, it returns to a draft state and remains in your list of articles, even though readers cannot see it. To unpublish an article, check the box to the left of the article, then select “Unpublish” from the Actions dropdown.

To permanently delete an article, its markup content and its insights, select “Delete” from the dropdown. If you delete an article, ensure you're no longer distributing the article on your regular content management system through the Graph API or from your RSS feed. Otherwise, the unwanted article will return to your list of Instant Articles.

Assign Page Roles

To assign roles and build your Instant Articles team, access Page Roles in the Settings section of your Facebook Page. This governs who has access to your Page(s) and which administrative and publishing permissions each person has. Note: You can also use Business Manger to assign roles.

1. Your Page

Go to your Page from your personal Facebook account.

2. Settings

On the top of your Page, click Settings.

3. Page Roles

Click Page Roles on the left side of the screen. Here you can assign roles to your team. Use the table below to decide what roles to give.

Role Description

Admin

Can manage all aspects and permissions for the Instant Articles tools, and all aspects of Pages, including sending messages and publishing as Pages, creating ads, viewing Insights and assigning Page roles.

Editor

Can access and edit articles with the Instant Articles tools, edit Pages, send messages and publish as Pages, create ads and view Page Insights.

Moderator

Can respond to and delete comments on Pages, send messages as Pages, create ads and view Page Insights, but does not have access to the Instant Articles tools.

Advertiser

Can create ads for Pages and view Page Insights.

Analyst

Can access the Instant Articles tools and view Page Insights.