To assign roles and build your Instant Articles team, you can set up Business Manager—a Facebook tool for managing your Pages. This governs who has access to your Page(s) and which administrative and publishing permissions each person has.
If you would prefer not to use Business Manager, you may still publish Instant Articles.
First find out if your organization has a Business Manager account.
If you're not sure whether or not your organization has a Business Manager account: ask your social media team or your advertising team (if your organization runs ads on Facebook). These are the people who are most likely to have access to your organization's Business Manager account. For privacy reasons, we can't give you access to your organization’s Business Manager account or tell you the names of the existing admins.
The steps below provide an overview of the entire Business Manager setup process. If your organization already has an account, skip the first step.
First, locate your organization's Business Manager account, and only if your organization doesn't have one, create a new account.
Add the Page(s) associated with your Instant Articles feed to your Business Manager account. In most cases, this will be your organization's main Facebook page.
Use Business Manager or your direct Page(s) to access the consuls where you can configure and manage Instant Articles.
If you don't already have a Business Manager account for your Page(s), here's how to create one:
For organizations managing multiple publications, we recommend that you create just one Business Manager account for your organization and add employees and Pages representing all of your publications. However, if you would prefer to create separate Business Manager accounts for each publication, you are welcome to do so.
Once you have a Business Manager, follow these steps to add Pages you own to the account. Note you must be a Business Manager Admin to add Pages.
Once you have a Business Manager account for your Page(s), these steps explain how to add people and give them access to it and to the Page(s) in it. Note you must be a Business Manager Admin to add people.
Go to business.facebook.com, in the left column select "Add New", then "People".
In the dialog box, enter the email addresses of the people you want to add, using commas to separate multiple addresses. Assign each person either a Business Manager Admin or Business Manager Employee role, based on the permissions each has. (Use this table to understand what each role allows.) Select the preferred roles, then click "Add People".
On the page that follows, select the Page(s) you want to assign and choose a role for the person. We recommend selecting the Analyst role for team members who build an Instant Articles feed (e.g. product manager, engineers, and designers). This role provides access to the Instant Articles tools, without allowing permission to publish posts to the Page. You can learn more about permissions for each role by selecting, Learn About Roles... in the role drop down menu.
Click Skip on the page that follows. For Instant Articles access, you don't need to set up an Ad Account in Business Manager.
Click Skip again on the page that follows. For access to Instant Articles, you don't need to select any Catalogs in Business Manager.
Next, the people you added will receive an email informing them of their new role(s) on your Page(s). They will be prompted to verify their name and identity with a Facebook email and password.
Business Manager Roles
Can manage all settings, people, and permissions in Business Manager and Pages
Can view Business Manager settings and be assigned a role in Pages
Can manage all aspects and permissions for the Instant Articles tools, and all aspects of Pages, including sending messages and publishing as Pages, creating ads, viewing Insights and assigning Page roles
Can access and edit articles with the Instant Articles tools, edit Pages, send messages and publish as Pages, create ads and view Page Insights
Can respond to and delete comments on Pages, send messages as Pages, create ads and view Page Insights, but does not have access to the Instant Articles tools
Can create ads for Pages and view Page Insights
Can access the Instant Articles tools and view Page Insights
Go to your Page either via Business Manager or from your personal Facebook account. Note: To access your Page through Business Manager, go to business.facebook.com, and in the middle section, click Use Page.
On the top of your Page, click Publishing Tools.
Then in the left hand column, select Configuration under the Instant Articles header. You'll see options there to set up your RSS feed (e.g. add your RSS feed URL, configure styles, see errors in your feed, etc).
To see individual articles in your feed, click Publishing Tools at the top of your Page, then click Instant Articles in the left hand column. You’ll see the list of articles you’ve uploaded and can access the mark-up for each article, create individual articles manually, and manage your articles further from there.