Set Up Business Manager and Pages Permissions

To assign roles and build your Instant Articles team, you can set up Business Manager—a Meta tool for managing your Pages. This tool governs who has access to your Page(s) and which administrative and publishing permissions each person has. Learn more about Business Manager, adding and sharing assets and managing roles and permissons with Blueprint.

If you would prefer not to use Business Manager, you can still publish Instant Articles.

Identify Your Organization's Business Manager Account

To begin, find out if your organization has a Business Manager account. If you're not sure whether or not your organization has a Business Manager account: ask your social media team or your advertising team (if your organization runs ads on Facebook). These are the people who are most likely to have access to your organization's Business Manager account. For privacy reasons, we can't give you access to your organization’s Business Manager account or tell you the names of the existing admins.

Set Up Business Manager

The steps below provide an overview of the entire Business Manager setup process. If your organization already has an account, skip the first step.

Step 1: Create a Business Manager Account

Locate your organization's Business Manager account, and only if your organization doesn't have one, create a new account.

Step 2: Add a Page to an Existing Business Manager Account

Add the Page(s) associated with your Instant Articles feed to your Business Manager account. In most cases, this will be your organization's main Facebook page.

Step 3: Add your Team to your Organization's Business Manager and to your Page(s)

  1. Add your team as Employees.
  2. Add your team as Page admins: Suggested role - Analyst

Step 4 Access Instant Articles Tools

Use Business Manager or your direct Page(s) to access the consuls where you can configure and manage Instant Articles.

Find or Create a Business Manager

If you don't already have a Business Manager account for your Page(s), here's how to create one:

  1. Go to business.facebook.com.
  2. At the top-left navigation, click the dropdown and select Business Accounts.
  3. On the Create a Meta Business Account dialog, click Next.
  4. Enter a name for your business, select the primary Page, and enter your name and work email address.
  5. Click Create Business, and welcome to Business Manager message appears.

For organizations managing multiple publications, we recommend that you create just one Business Manager account for your organization and add employees and Pages that represent all of your publications. However, if you would prefer to create separate Business Manager accounts for each publication, you are welcome to do so.

Add a Page to an Existing Business Manager

Once you have a Business Manager, add Pages you own to the account.

You must be a Business Manager Admin to add Pages.

To add a Page to your Business Manager:

  1. Go to business.facebook.com.
  2. Go to Settings. It looks like a gear icon at the bottom of your sidebar.
  3. In the Business Assets section, click Accounts > Pages.
  4. In the dropdown menu, click Add.
  5. Select Add a Page.
  6. Enter the Facebook Page name or URL and click Add Page. You should see your Page on the next screen. From here you can add people to manage this Page.

Anyone who had access to the Page before it was added to Business Manager is still able to access and manage the Page.

Add Your Team to Business Manager and Your Page

Once you have a Business Manager account for your Page(s), you can add people and give them access to it and to the Page(s) in it.

You must be a Business Manager Admin to add Pages.

Step 1. Add People to Business Manager Step 2. Add People & Assign Roles Step 3. Assign Pages Step 4. Skip Ad Account Settings Step 5. Skip Instant Articles Settings Step 6. Email Confirmation


Step 1. Add People to Business Manager

  1. Go to business.facebook.com.
  2. In the left column, select Add New > People.

Step 2. Add People & Assign Roles

  1. In the dialog box, enter the email addresses of the people you want to add, using commas to separate multiple addresses.
  2. Assign each person either a Business Manager Admin or Business Manager Employee role, based on the permissions each has. (Use this table to understand what each role allows.)
  3. Select the preferred roles, then click Add People.

Step 3. Assign Pages

On the page that follows, select the Page(s) you want to assign and choose a role for the person.

We recommend selecting the Analyst role for team members who build an Instant Articles feed (for example: product manager, engineers, and designers). This role provides access to the Instant Articles tools, without allowing permission to publish posts to the Page.

To learn more about permissions for each role, in the dropdown menu, select Learn About Roles.

Step 4. Skip Ad Account Settings

Click Skip on the page that follows. For Instant Articles access, you don't need to set up an Ad Account in Business Manager.

Step 5. Skip Instant Articles Settings

Click Skip again on the page that follows. For access to Instant Articles, you don't need to select any Catalogs in Business Manager.

Step 6. Verify Email Confirmation

The people you added will receive an email informing them of their new role(s) on your Page(s). They will be prompted to verify their name and identity with a Facebook email and password.

About Each Role

Business Manager Roles

Role Description

Admin

Can manage all settings, people, and permissions in Business Manager and Pages

Employee

Can view Business Manager settings and be assigned a role in Pages

Pages Roles

Role Description

Admin

Can manage all aspects and permissions for the Instant Articles tools, and all aspects of Pages, including sending messages and publishing as Pages, creating ads, viewing Insights, and assigning Page roles

Editor

Can access and edit articles with the Instant Articles tools, edit Pages, send messages, and publish as Pages, create ads, and view Page Insights

Moderator

Can respond to and delete comments on Pages, send messages as Pages, create ads and view Page Insights, but does not have access to the Instant Articles tools

Advertiser

Can create ads for Pages and view Page Insights

Analyst

Can access the Instant Articles tools and view Page Insights

Access Instant Articles Tools

Step 1. Access Your Page

Step 2. Configure Publishing Tools

Step 3. Configure Instant Articles Configuration

Step 4. Configure Instant Articles Library


Step 1. Access Your Page

Go to your Page via Business Manager or from your personal Facebook account.

To access your Page through Business Manager, go to business.facebook.com, and click Use Page.

Step 2. Configure Publishing Tools

At the top of your Page, click Publishing Tools.

Step 3. Configure Instant Articles

In the left column, under the Instant Articles header, select Configuration. You'll see options there to set up your RSS feed (example: add your RSS feed URL, configure styles, see errors in your feed, and so on).



Step 4. Configure Instant Articles Library

To see individual articles in your feed, at the top of your Page, click Publishing Tools, and in the left column, click Instant Articles. You’ll see the list of articles you’ve uploaded and can access the markup for each article, create individual articles manually, and manage your articles further from there.