You can add call-to-action (CTA) units to your Instant Articles to help create direct relationships with your most loyal readers on Facebook. These units appear inline in your Instant Articles and feature the same native speed and responsiveness readers enjoy in all Instant Articles.
Each unit features a blue call-to-action button that prompts readers to take a specific action. Currently, 3 types of units are available to all publishers:
You can create and customize these units through a self-service management flow and see their performance on a dedicated insights page. These tools are accessible through your Facebook Page.
Learn how to create your own call-to-action units and how to track your results.
Call-to-action units do not take the place of an ad or impact how many ads you can place in an Instant Article.
Add a call-to-action unit to Instant Articles that prompts readers to install your app. The app install unit features a blue download button along with an icon and customizable headline and body text.
Readers who tap the app install button are redirected to your app's product page in Apple's App Store or the Google Play Store, where they can follow the instructions to download and install the app. They return to the Instant Article where they saw the call-to-action unit when they go back to the Facebook app.
Get new readers to sign up for an email newsletter. Readers who submit their email directly through this form agree to receive email updates from your publication. Facebook will automatically determine the placement of this call-to-action unit. There are three placement options:
1.Header Unit – A smaller version, appearing directly beneath the article byline.
2.Body Unit — The full-size version, appearing in the article body near the footer.
3.Full Screen Unit - Full screen email sign up CTA that appears between horizontal swipes.
With option 1, the unit's content is abbreviated. Only the headline you provide for the unit appears. No secondary text diplays when this version is served.
In all three cases, Facebook automatically determines the placement of the call-to-action unit. However, only one email newsletter sign-up unit will show up per article.
Drive high-intent audiences to like your Page. Readers that like your publication through this call-to-action unit will receive updates and posts from the publication's Facebook Page. The like will be attributed to the Page that manages your Instant Articles.
Create call-to-action units by following the self-serve flow located within the call-to-action units subsection under Instant Articles in the publishing tools tab on your Page. Click + Call-To-Action Unit then follow the guided flow.
Once you have created units, you can turn each one on or off at any time by selecting it in the management window and using the actions drop-down menu. The status column indicates whether a unit is active or paused.
To create an app install unit, you'll need to make sure that the app you want to promote has been added to Facebook and is available through the same Page you use to manage Instant Articles.
Your Page — The app install unit is only available to Pages with active Facebook Business Manager accounts. Learn how to add Pages to your Business Manager account.
Your Facebook App — Your Page must also own a Facebook app that links to an iOS or Android mobile app. Pages without an app registered to Facebook will not be able to create an app install unit. Learn how to register an app with Facebook and how to add apps to your Business Manager account.
Facebook apps can be linked to iOS and Android apps. The call-to-action unit will show up on the applicable platforms.
Facebook automatically pulls the icon (or logo) that appears in the call-to-action unit from the Facebook app you select in the dropdown menu. The link used to download the app also defaults to the URL associated with the Facebook app.
To see a preview of the confirmation message, click to view the second screen of your live preview.
In the body unit, the blue call-to-action button reads "Sign Up for Email Updates."
You can promote one email newsletter at a time in the sign-up unit. If you want to change the e-mail you are promoting, select edit under the actions drop-down menu and revise your headline and body text accordingly. You can also turn off the email newsletter sign-up unit, if you'd prefer not to use it.
The header unit is automatically shown in your articles unless you choose to turn it off. Control the header unit by clicking the check box under Other. You can access this box when you first set up your sign-up unit or, later, by selecting the edit option from the management screen. A checked box means the header unit displays. This setting does not affect the body unit, which continues to appear in articles until you turn it off through the management screen.
In the header unit, the blue call-to-action button reads "Sign Up."
There is no preview of the header unit available currently.
Header units feature the same headline text you write for the body unit.
The full screen email unit is shown automatically unless you choose to turn it off. Control the full screen unit by clicking the check box next to “Left-swipe unit” under the Other section. A checked box means that the full screen unit displays.
In order to retrieve reader emails, you can download a CSV file from the call-to-action units management page. If you'd like to automate this process, you can retieve the same data programmatically with our Marketing API through a webhook or API.
Page like units are not customizable.
Monitor the performance of your Instant Articles call-to-action units on the insights page. You can compare clicks and impressions over time and see demographic data on audience age, gender and location.
To access this tool, click on View in the insights column on the Page where you created your call-to-action unit. Or, you can head to Insights at the top of your Page and click on Instant Articles CTAs in the left navigation bar.
Only people with the Admin role on your Page can access Call-To-Action Unit insights.
Select the tab corresponding with the unit you'd like to measure. Use the date drop-down menu to set the time period for which you want to view results. The insights tool delivers data for call-to-action units in weekly segments, with the previous week's results becoming available on Mondays. No data is available for dates before February 2017.
Email Newsletter Insights
Page Like Insights
App Install Insights