As an option, you can provide a call-to-action (CTA) in
link_data while creating your Instagram Ads. If you do not provide a CTA, we use
LEARN_MORE as the
type, and the
link_data as the
link, to create a default.
You can choose from several CTA buttons.
For Website Clicks and Video Views objective, you can use:
For Mobile App Installs objective, you can use:
You should not create
WEBSITE_CLICKS ads that link to your Facebook Page or Instagram profile. This can result in API error and it also creates a poor advertising experience. For example, if you link to your Instagram profile, every one who is not logged in via their in-app browser will see a log in dialog again. To promote your Facebook Page with a Facebook ad, use
PAGE_LIKES ads instead.