This document refers to an outdated version of Graph API. Please use the latest version.

Graph API Version

Page Insights

`/{object-id}/insights`

Facebook Insights is a product available to all Pages and Apps on Facebook using the Insights dashboard. This object represents a single Insights metric that is tied to another particular Graph API object (Page, Post, etc.). This object is returned by the following edges:

/{page-id}/insights/{metric}
/{post-id}/insights/{metric} (Posts on a Page only)*

Demographic metrics such as age, gender, and location, will only be returned if there is data for 100 or more people.

App Insights are now returned by a separate /app/app_insights edge and will no longer work with this edge in v2.1.

The Graph API object {post-id} needs to be specified in the same format returned by the API call to fetch a list of page posts - do not attempt to split or combine other IDs to form a post ID.
The Insights API only offers two years retention. Insights data older than two years is subject to removal.
Only 90 days of insights can be viewed at one time when using since and until parameters.
When using since and until, the since date data will be included in the first value returned.
If you neglect to indicate a specific metric or metrics for the endpoint, you will receive an error response such as:

{
  "error": {
    "message": "Invalid query",
    "type": "OAuthException",
    "code": 3001,
    "error_subcode": 1504028,
    "is_transient": false,
    "error_user_title": "No Metric Specified",
    "error_user_msg": "No metric was specified to be fetched. Please specify one or more metrics to be fetched and try again.",
    "fbtrace_id": "GpdspOgqUHT"
  }
}

Reading

The endpoint used is determined both by the object (Page, Post) being queried and the metric that is being looked up. All available metrics are listed below.

Permissions

A Page access token with read_insights permissions

Page Storytellers by Country

The data for page_storytellers_by_country contains data for the top 45 countries overall, not the top 45 countries for your page. This means:

If your page has no data for the overall top 45 countries, they will not appear in the list
If you have users that are not from the top 45 countries, they will not appear in the list

Therefore the sum of all breakdwon values returned by page_storytellers_by_country may not be the same value returned by page_storytellers.

Examples

There are two different ways to access the metrics of the Insights edge -- a single metric or a list of several metrics.

Single Metric

Graph API Explorer

GET v3.3/{object_id}/insights/{metric} HTTP/1.1
Host: graph.facebook.com

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '{object_id}/insights/{metric}',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "{object_id}/insights/{metric}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "{object_id}/insights/{metric}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

// For more complex open graph stories, use `FBSDKShareAPI`
// with `FBSDKShareOpenGraphContent`
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"{object_id}/insights/{metric}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

If you want to learn how to use the Graph API, read our Using Graph API guide.

Multiple Metrics

Graph API Explorer

GET v3.3/{object_id}/insights?metric={metric[,metric,...]} HTTP/1.1
Host: graph.facebook.com

/* PHP SDK v5.0.0 */
/* make the API call */
try {
  // Returns a `Facebook\FacebookResponse` object
  $response = $fb->get(
    '{object_id}/insights?metric={metric[,metric,...]}',
    '{access-token}'
  );
} catch(Facebook\Exceptions\FacebookResponseException $e) {
  echo 'Graph returned an error: ' . $e->getMessage();
  exit;
} catch(Facebook\Exceptions\FacebookSDKException $e) {
  echo 'Facebook SDK returned an error: ' . $e->getMessage();
  exit;
}
$graphNode = $response->getGraphNode();
/* handle the result */

/* make the API call */
FB.api(
    "{object_id}/insights?metric={metric[,metric,...]}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);

/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "{object_id}/insights?metric={metric[,metric,...]}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();

// For more complex open graph stories, use `FBSDKShareAPI`
// with `FBSDKShareOpenGraphContent`
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"{object_id}/insights?metric={metric[,metric,...]}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];

If you want to learn how to use the Graph API, read our Using Graph API guide.

Insights Result Fields

The fields of the Insights result can be found here.

Parameters

Parameter	Description
`date_preset` enum{today, yesterday, this_month, last_month, this_quarter, lifetime, last_3d, last_7d, last_14d, last_28d, last_30d, last_90d, last_week_mon_sun, last_week_sun_sat, last_quarter, last_year, this_week_mon_today, this_week_sun_today, this_year}	Preset a date range, like lastweek, yesterday. If since or until presents, it does not work.
`metric` list<A valid metric for an insights endpoint>	The list of metrics that needs to be fetched
`period` enum{day, week, days_28, month, lifetime}	The aggregation period
`show_description_from_api_doc` boolean	Default value: `false` If set to true, then an additional description of the metric, retrieved from the API doc(https://developers.facebook.com/docs/graph-api/reference/insights) will be included in the retruned data
`since` datetime	Lower bound of the time range to consider
`until` datetime	Upper bound of the time range to consider

Fields

Reading from this edge will return a JSON formatted result:

{
    "data": [],
    "paging": {}
}

`data`

A list of InsightsResult nodes.

`paging`

For more details about pagination, see the Graph API guide.

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.

Available Metrics

All available metrics are shown below. Some of these metrics are available only to Pages, some only to Apps, and some to Posts, but the naming of each should indicate this. We have grouped the metrics into different categories.

Breakdown metrics for page post and page views insights will only return non-zero values.

Also, several video-related metrics will only return accurate values if you are the page video post creator. If you reshare another page's video post and retrieve its insights, these metric will instead return a value of 0. Metrics that return 0 for resharers are denoted with "Returns 0 for reshared videos" in their description.

Naming Patterns for Metrics

The _unique suffix indicates that this metric shows the number of unique users who performed a specific action. Metrics generated with the _unique suffix are approximate and may not be 100% accurate.
The _login and _logout suffixes indicate whether someone was logged into or out of Facebook.
The _source suffix indicates that the metric will be broken down into a list of referral sources. External referrals are broken down by domain. Internal referrals are broken down by Facebook-specific features such as 'Profile', 'Search', 'Requests', 'Suggestions', 'Stream', etc. In these case the value returned will be an object containing a series of key-value pairs where the key is the source name and the value is the metric for that source.
Most metrics will update once every 24 hours. Some metrics, marked with an *, are refreshed several times during the day.

Page and Post Stories and "People talking about this"

Beginning August 1, 2018, Page and Post Story engagement metrics have been renamed from stories to activity and Page Post Consumptions engagement metrics have been renamed from post_consumption* to post_clicks*. Please see the table below and the Graph API Changelog for more information.

Metric Name	Description	Values for `period`
`page_content_activity_by_action_type_unique`	The number of people talking about your Page's stories, by Page story type. (See possible types)	day, week, days_28
`page_content_activity_by_age_gender_unique`	The number of People Talking About the Page by user age and gender. This number is an estimate.	day, week, days_28
`page_content_activity_by_city_unique`	The number of People Talking About the Page by user city.	day, week, days_28
`page_content_activity_by_country_unique`	The number of people, aggregated per country, that are talking about your Page. Only the 45 countries with the most people talking about your page are included.	day, week, days_28
`page_content_activity_by_locale_unique`	The number of People Talking About the Page by user language.	day, week, days_28
`page_content_activity`	The number of stories created about your Page (Stories).	day, week, days_28
`page_content_activity_by_action_type`	The number of stories about your Page's stories, by Page story type. (See possible types)	day, week, days_28
`post_activity*`	The number of stories generated about your Page post ('Stories').	lifetime
`post_activity_unique*`	The number of people who created a story about your Page post ('People Talking About This' / PTAT).	lifetime
`post_activity_by_action_type*`	The number of stories created about your Page post, by action type.	lifetime
`post_activity_by_action_type_unique*`	The number of people who created a story about your Page post, by action type.	lifetime

Metric Renaming

Old Metric Name	New Metric Name as of August 1, 2018
`page_stories`	`page_content_activity`
`post_story_adds`	`post_activity`
`post_story_adds_unique`	`post_activity_unique`
`post_story_adds_by_action_type`	`post_activity_by_action_type`
`post_story_adds_by_action_type_unique`	`post_activity_by_action_type_unique`
`page_storytellers*`	`page_content_activity_unique`
`page_stories_by_story_type`	`page_content_activity_by_action_type`
`page_storytellers_by_story_type`	`page_content_activity_by_action_type_unique`
`page_storytellers_by_age_gender`	`page_content_activity_by_age_gender_unique`
`page_storytellers_by_city`	`page_content_activity_by_city_unique`
`page_storytellers_by_country`	`page_content_activity_by_country_unique`
`page_storytellers_by_locale`	`page_content_activity_by_locale_unique`
`post_stories*`	`post_activity`
`post_storytellers*`	`post_activity_unique`
`post_stories_by_action_type*`	`post_activity_by_action_type`
`post_storytellers_by_action_type`	`post_activity_by_action_type_unique`
`post_consumptions*`	`post_clicks`
`post_consumptions_unique`	`post_clicks_unique`
`post_consumptions_by_type*`	`post_clicks_by_type`
`post_consumptions_by_type_unique`	`post_clicks_by_type_unique`

Page Impressions

Note that the unique impression insights values are calculated independently. Total page reach may not always be exactly equal to the sum of viral_unique and organic_unique.

Metric Name	Description	Values for `period`
`page_impressions*`	The number of times any content from your Page or about your Page entered a person's screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.	day, week, days_28
`page_impressions_unique*`	The number of people who had any content from your Page or about your Page enter their screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.	day, week, days_28
`page_impressions_paid*`	The number of times any content from your Page or about your Page entered a person's screen through paid distribution such as an ad.	day, week, days_28
`page_impressions_paid_unique*`	The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad.	day, week, days_28
`page_impressions_organic*`	The number of times any content from your Page or about your Page entered a person's screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more.	day, week, days_28
`page_impressions_organic_unique*`	The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, check-ins, social information from people who interact with your Page and more.	day, week, days_28
`page_impressions_viral*`	The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_impressions_viral_unique*`	The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_impressions_nonviral*`	The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_impressions_nonviral_unique*`	The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_impressions_by_story_type`	Total impressions of stories published by a friend about your Page by story type. (See possible types)	day, week, days_28
`page_impressions_by_story_type_unique`	The number of people who saw stories published by a friend about your Page by story type. (See possible types)	day, week, days_28
`page_impressions_by_city_unique`	The number of people who have seen any content associated with your Page by city.	day, week, days_28
`page_impressions_by_country_unique`	The number of people who have seen any content associated with your Page by country.	day, week, days_28
`page_impressions_by_locale_unique`	The number of people who have seen any content associated with your Page by user selected language.	day, week, days_28
`page_impressions_by_age_gender_unique`	The number of people who saw any content by your Page or about your Page, grouped by age and gender. This number is an estimate.	day, week, days_28
`page_impressions_frequency_distribution`	The number of people your Page reached broken down by how many times people saw any content about your Page.	day, week, days_28
`page_impressions_viral_frequency_distribution`	The number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page.	day, week, days_28

Page Engagement

Metric Name	Description	Values for `period`
`page_engaged_users`	The number of people who engaged with your Page. Engagement includes any click.	day, week, days_28
`page_post_engagements*`	The number of times people have engaged with your posts through likes, comments and shares and more.	day, week, days_28
`page_consumptions`	The number of times people clicked on any of your content.	day, week, days_28
`page_consumptions_unique`	The number of people who clicked on any of your content.	day, week, days_28
`page_consumptions_by_consumption_type`	The number of times people clicked on any of your content, by type.	day, week, days_28
`page_consumptions_by_consumption_type_unique`	The number of people who clicked on any of your content, by type.	day, week, days_28
`page_places_checkin_total`	The number of times people checked into a place.	day, week, days_28
`page_places_checkin_total_unique`	The number of people who checked into a place.	day, week, days_28
`page_places_checkin_mobile`	The number of times people checked into a place using mobile phones.	day, week, days_28
`page_places_checkin_mobile_unique`	The number of people who checked into a place using mobile phones.	day, week, days_28
`page_places_checkins_by_age_gender`	gender and age of people who checked in at your Place.	day
`page_places_checkins_by_locale`	top locales of people who checked into your Place.	day
`page_places_checkins_by_country`	top countries of people who checked into your Place.	day
`page_negative_feedback`	The number of times people took a negative action (e.g., un-liked or hid a post).	day, week, days_28
`page_negative_feedback_unique`	The number of people who took a negative action (e.g., un-liked or hid a post).	day, week, days_28
`page_negative_feedback_by_type`	The number of times people took a negative action broken down by type. (See possible types)	day, week, days_28
`page_negative_feedback_by_type_unique`	The number of people who took a negative action broken down by type. (See possible types)	day, week, days_28
`page_positive_feedback_by_type`	The number of times people took a positive action broken down by type. (See possible types)	day, week, days_28
`page_positive_feedback_by_type_unique`	The number of people who took a positive action broken down by type. (See possible types)	day, week, days_28
`page_fans_online`	The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.	day
`page_fans_online_per_day`	The number of your fans who saw any posts on Facebook on a given day.	day
`page_fan_adds_by_paid_non_paid_unique`	The number of new people who have liked your page broken down by paid and non-paid.	day

Page Reactions

Metric Name	Description	Values for `period`
`page_actions_post_reactions_like_total`	Daily total post "like" reactions of a page.	day, week, days_28
`page_actions_post_reactions_love_total`	Daily total post "love" reactions of a page.	day, week, days_28
`page_actions_post_reactions_wow_total`	Daily total post "wow" reactions of a page.	day, week, days_28
`page_actions_post_reactions_haha_total`	Daily total post "haha" reactions of a page.	day, week, days_28
`page_actions_post_reactions_sorry_total`	Daily total post "sorry" reactions of a page.	day, week, days_28
`page_actions_post_reactions_anger_total`	Daily total post "anger" reactions of a page.	day, week, days_28
`page_actions_post_reactions_total`	Daily total post reactions of a page by type.	day

Page CTA Clicks

Metric Name	Description	Values for `period`
`page_total_actions`	The number of clicks on your Page's contact info and call-to-action button.	day, week, days_28
`page_cta_clicks_logged_in_total`	Total number of clicks on the Page CTA button by people who are logged in to Facebook.	day, week, days_28
`page_cta_clicks_logged_in_unique`	Unique number of clicks on the Page CTA button by people who are logged in to Facebook.	day, week, days_28
`page_cta_clicks_by_site_logged_in_unique`	Number of people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.	day, week, days_28
`page_cta_clicks_by_age_gender_logged_in_unique`	Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group.	day, week, days_28
`page_cta_clicks_logged_in_by_country_unique`	Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by country.	day, week
`page_cta_clicks_logged_in_by_city_unique`	Number of people who are logged in to Facebook and clicked the Page CTA button, broken down by city.	day, week
`page_call_phone_clicks_logged_in_unique`	Number of people who logged in to Facebook and clicked the Call Now button.	day, week, days_28
`page_call_phone_clicks_by_age_gender_logged_in_unique`	Number of people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.	day, week, days_28
`page_call_phone_clicks_logged_in_by_country_unique`	Number of people who logged in to Facebook and clicked the Call Now button, broken down by countries.	day, week
`page_call_phone_clicks_logged_in_by_city_unique`	Number of people who logged in to Facebook and clicked the Call Now button, broken down by city.	day, week
`page_call_phone_clicks_by_site_logged_in_unique`	Number of people who logged in to Facebook and clicked the Call Now button, broken down by www, mobile, api	day, week, days_28
`page_get_directions_clicks_logged_in_unique`	Number of people who logged in to Facebook and clicked the Get Directions button.	day, week, days_28
`page_get_directions_clicks_by_age_gender_logged_in_unique`	Number of people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.	day, week, days_28
`page_get_directions_clicks_logged_in_by_country_unique`	Number of people who logged in to Facebook and clicked the Get Directions button, broken down by country.	day, week
`page_get_directions_clicks_logged_in_by_city_unique`	Number of people who logged in to Facebook and clicked the Get Directions button, broken down by city.	day, week
`page_get_directions_clicks_by_site_logged_in_unique`	Number of people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.	day, week, days_28
`page_website_clicks_logged_in_unique`	Number of people who logged in to Facebook and clicked the goto website CTA button.	day, week, days_28
`page_website_clicks_by_age_gender_logged_in_unique`	Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.	day, week, days_28
`page_website_clicks_logged_in_by_country_unique`	Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by country.	day, week
`page_website_clicks_logged_in_by_city_unique`	Number of people who logged in to Facebook and clicked the goto website CTA button, broken down by city.	day, week
`page_website_clicks_by_site_logged_in_unique`	Number of people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.	day, week, days_28

Page User Demographics

Metric Name	Description	Values for `period`
`page_fans`	The total number of people who have liked your Page.	day
`page_fans_locale`	Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook.	day
`page_fans_city`	Aggregated Facebook location data, sorted by city, about the people who like your Page.	day
`page_fans_country`	The number of people, aggregated per country, that like your Page. Only the 45 countries with the most people that like your Page are included.	day
`page_fans_gender_age`	Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles. This number is an estimate.	day
`page_fan_adds`	The number of new people who have liked your Page.	day
`page_fan_adds_unique`	The number of new people who have liked your Page.	day, week, days_28
`page_fans_by_like_source`	This is a breakdown of the number of Page likes from the most common places where people can like your Page. (See possible types)	day
`page_fans_by_like_source_unique`	The number of people who liked your Page, broken down by the most common places where people can like your Page. (See possible types)	day
`page_fan_removes`	Unlikes of your Page.	day
`page_fan_removes_unique`	Unlikes of your Page.	day, week, days_28
`page_fans_by_unlike_source_unique`	The number of people who unliked your Page, broken down by the most common ways people can unlike your Page.	day

Page Content

Most of the metrics below can be retrieved using post_stories_by_action_type, post_consumptions_by_type, and page_consumptions_by_consumption_type.

Metric Name	Description	Values for `period`
`page_tab_views_login_top_unique`	The number of users logged in to Facebook who saw tabs on your Page. (See possible types)	day, week
`page_tab_views_login_top`	The number of times users logged in to Facebook saw tabs on your Page. (See possible types)	day, week
`page_tab_views_logout_top`	The number of times users not logged in to Facebook saw tabs on your Page. (See possible types)	day

Page Views

Metric Name	Description	Values for `period`
`page_views_total`	The number of times a Page's profile has been viewed by logged in and logged out people.	day, week, days_28
`page_views_logout`	The number of times a Page's profile has been viewed by people not logged in to Facebook.	day
`page_views_logged_in_total`	The number of times a Page's profile has been viewed by people logged in to Facebook.	day, week, days_28
`page_views_logged_in_unique`	The number of people logged in to Facebook who have viewed the Page profile.	day, week, days_28
`page_views_external_referrals`	Top referrering external domains sending traffic to your Page.	day
`page_views_by_profile_tab_total`	The number of people who have viewed each Page profile tab.	day, week, days_28
`page_views_by_profile_tab_logged_in_unique`	The number of people logged in to Facebook who have viewed your Page's profile, broken down by each tab.	day, week, days_28
`page_views_by_internal_referer_logged_in_unique`	The number of people logged in to Facebook who have viewed your Page, broken down by the internal referer within Facebook.	day, week, days_28
`page_views_by_site_logged_in_unique`	The number of people logged in to Facebook who have viewed your Page profile, broken down by the type of device.	day, week, days_28
`page_views_by_age_gender_logged_in_unique`	The number of people logged in to Facebook who have viewed your Page profile, broken down by gender group.	day, week, days_28
`page_views`	Deprecated. Use `page_views_total` instead. Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited.	day
`page_views_unique`	Deprecated. Use `page_views_login_unique` instead. Page Views from users logged in to Facebook.	day, week
`page_views_login`	Deprecated. Use `page_views_logged_in_total` instead. Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited from users logged in to Facebook.	day, week
`page_views_login_unique`	Deprecated. Use `page_views_loggedin_unique. Page Views from users logged in to Facebook.	day, week

Page Video Views

Metric Name	Description	Values for `period`
`page_video_views`	The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_paid`	The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	day, week, days_28
`page_video_views_organic`	The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_by_paid_non_paid*`	The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, broken down by total, paid, and non-paid. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_autoplayed`	The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_click_to_play`	The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_unique`	The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_repeat_views`	The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.	day, week, days_28
`page_video_complete_views_30s`	The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_complete_views_30s_paid`	The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	day, week, days_28
`page_video_complete_views_30s_organic`	The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_complete_views_30s_autoplayed`	The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_complete_views_30s_click_to_play`	The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_complete_views_30s_unique`	The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_complete_views_30s_repeat_views`	The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.	day, week, days_28
`post_video_complete_views_30s_autoplayed`	The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_30s_clicked_to_play`	The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_30s_organic`	The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_30s_paid`	The number of times your promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_30s_unique`	The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`page_video_views_10s`	The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_10s_paid`	The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	day, week, days_28
`page_video_views_10s_organic`	The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_10s_autoplayed`	The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_10s_click_to_play`	The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_10s_unique`	The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, week, days_28
`page_video_views_10s_repeat`	The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.	day, week, days_28
`page_video_view_time`	The total time, in milliseconds, people viewed your Page's video.	day

Page Posts

Metric Name	Description	Values for `period`
`page_posts_impressions*`	The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.	day, week, days_28
`page_posts_impressions_unique*`	The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more.	day, week, days_28
`page_posts_impressions_paid*`	The number of times your Page's posts entered a person's screen through paid distribution such as an ad.	day, week, days_28
`page_posts_impressions_paid_unique*`	The number of people who had any of your Page's posts enter their screen through paid distribution such as an ad.	day, week, days_28
`page_posts_impressions_organic*`	The number of times your Page's posts entered a person's screen through unpaid distribution.	day, week, days_28
`page_posts_impressions_organic_unique*`	The number of people who had any of your Page's posts enter their screen through unpaid distribution.	day, week, days_28
`page_posts_served_impressions_organic_unique`	The number of people who were served your Page's posts in their News Feed whether it entered their screen or not. Posts include statuses, photos, links, videos and more.	day, week, days_28
`page_posts_impressions_viral*`	The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_posts_impressions_viral_unique*`	The number of people who had any of your Page's posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_posts_impressions_nonviral*`	The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_posts_impressions_nonviral_unique*`	The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	day, week, days_28
`page_posts_impressions_frequency_distribution`	The number of people who saw your Page posts, broken down by how many times people saw your posts.	day, week, days_28

Page Post Impressions

Note that the unique impression insights values are calculated independently. Total page reach may not always be exactly equal to the sum of paid and non-paid unique values.

Metric Name	Description	Values for `period`
`post_impressions*`	The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.	lifetime
`post_impressions_unique*`	The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more.	lifetime
`post_impressions_paid*`	The number of times your Page's post entered a person's screen through paid distribution such as an ad.	lifetime
`post_impressions_paid_unique*`	The number of people who had your Page's post enter their screen through paid distribution such as an ad.	lifetime
`post_impressions_fan*`	The number of impressions for your Page post by people who have liked your Page.	lifetime
`post_impressions_fan_unique*`	The number of people who have like your Page who saw your Page post.	lifetime
`post_impressions_fan_paid*`	The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story.	lifetime
`post_impressions_fan_paid_unique*`	The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story.	lifetime
`post_impressions_organic*`	The number of times your Page's posts entered a person's screen through unpaid distribution.	lifetime
`post_impressions_organic_unique*`	The number of people who had your Page's post enter their screen through unpaid distribution.	lifetime
`post_impressions_viral*`	The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	lifetime
`post_impressions_viral_unique*`	The number of people who had your Page's post enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	lifetime
`post_impressions_nonviral*`	The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	lifetime
`post_impressions_nonviral_unique*`	The number of people who had your Page's post enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.	lifetime
`post_impressions_by_story_type*`	The number of times this post was seen via a story published by a friend of the person viewing the post.	lifetime
`post_impressions_by_story_type_unique*`	The number of people who saw your Page post in a story from a friend, by story type.	lifetime

Page Post Engagement

Metric Name	Description	Values for `period`
`post_engaged_users*`	The number of people who clicked anywhere in your posts.	lifetime
`post_negative_feedback*`	The number of times people took a negative action in your post (e.g. hid it).	lifetime
`post_negative_feedback_unique*`	The number of people who took a negative action in your post (e.g., hid it).	lifetime
`post_negative_feedback_by_type*`	The number of times people took a negative action in your post broken down by type.	lifetime
`post_negative_feedback_by_type_unique*`	The number of people who took a negative action in your post broken down by type.	lifetime
`post_engaged_fan`	People who have liked your Page and engaged with your post.	lifetime
`post_clicks*`	The number of times people clicked on anywhere in your posts without generating a story.	lifetime
`post_clicks_unique*`	The number of people who clicked anywhere in your post without generating a story.	lifetime
`post_clicks_by_type*`	The number of times people clicked on anywhere in your posts without generating a story, by consumption type.	lifetime
`post_clicks_by_type_unique*`	The number of people who clicked anywhere in your post without generating a story, by consumption type.	lifetime

Page Post Reactions

Metric Name	Description	Values for `period`
`post_reactions_like_total`	Total "like" reactions of a post.	lifetime
`post_reactions_love_total`	Total "love" reactions of a post.	lifetime
`post_reactions_wow_total`	Total "wow" reactions of a post.	lifetime
`post_reactions_haha_total`	Total "haha" reactions of a post.	lifetime
`post_reactions_sorry_total`	Total "sad" reactions of a post.	lifetime
`post_reactions_anger_total`	Total "anger" reactions of a post.	lifetime
`post_reactions_by_type_total`	Total post reactions by type.	lifetime

Page Video Posts

Metric Name	Description	Values for `period`
`post_video_avg_time_watched`	The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_organic`	The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_organic_unique`	The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_paid`	The number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.	lifetime
`post_video_complete_views_paid_unique`	The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	lifetime
`post_video_retention_graph*`	The number of times your videos played at each interval as a percentage of all views. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.	lifetime
`post_video_retention_graph_clicked_to_play`	The number of times your videos played at each interval as a percentage of all views, after people clicked play. Videos are divided into 40 equal intervals. This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.	lifetime
`post_video_retention_graph_autoplayed`	The number of times your videos automatically played at each interval as a percentage of all automatic views. Videos are divided into 40 equal intervals.This metric does not count impressions while the video was live. Retention graphs may show more impressions later in the video than at the beginning. People might start the video in the middle, skip ahead, save, and rewatch it from that point, or other similar behaviors.	lifetime
`post_video_views_organic`	The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime, day
`post_video_views_organic_unique`	The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_views_paid`	The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	lifetime, day
`post_video_views_paid_unique`	The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	lifetime
`post_video_length`	The length, in milliseconds, of a video post.	lifetime
`post_video_views`	The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime, day
`post_video_views_unique`	The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	day, lifetime
`post_video_views_autoplayed`	The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_views_clicked_to_play`	The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_views_10s`	The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime, day
`post_video_views_10s_unique`	The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	lifetime
`post_video_views_10s_autoplayed`	The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_views_10s_clicked_to_play`	The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_views_10s_organic`	The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_views_10s_paid`	The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.	lifetime, day
`post_video_views_10s_sound_on`	The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_views_sound_on`	The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.	lifetime
`post_video_view_time`	The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos.	lifetime, day
`post_video_view_time_organic`	The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos.	lifetime, day
`post_video_view_time_by_age_bucket_and_gender`	The total time, in milliseconds, your videos played for your Top Audiences, age and gender.	lifetime
`post_video_view_time_by_region_id`	The total time, in milliseconds, your videos played for your Top 45 Locations, Region - Country.	lifetime
`post_video_views_by_distribution_type`	The number of times your videos played by distribution type; page_owned and shared.	lifetime
`post_video_view_time_by_distribution_type`	The total time, in milliseconds, your videos played by distribution type; page_owned and shared.	lifetime
`post_video_view_time_by_country_id`	The total number of minutes your videos played for your Top 45 Locations; Country.	lifetime

Video Ad Breaks

Data is available for dates after October 15, 2017.

Metric Name	Description	Values for period
`page_daily_video_ad_break_ad_ impressions_by_crosspost_status`	The total number of times an ad was shown during ad breaks in crossposted videos.	day
`page_daily_video_ad_ break_cpm_by_crosspost_status`	The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.	day
`page_daily_video_ad_ break_earnings_by_crosspost_status`	An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.	day
`post_video_ad_break_ad_impressions`	The total number of times an ad was shown during ad breaks in your videos.	day, lifetime
`post_video_ad_break_earnings`	An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.	day, lifetime
`post_video_ad_break_ad_cpm`	The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook.	day, lifetime

Special Values

Page Like Sources

For metrics:

page_fans_by_like_source
page_fans_by_like_source_unique

Name	Description
`Ads`	Page likes that came from people who saw your Page or post in an ad.
`News Feed`	Page likes that came from people who saw content posted by your Page or about your Page in News Feed.
`Page Suggestions`	Page likes that came from people saw your Page in a list of suggested Pages.
`Restored Likes from Reactivated Accounts`	Page likes that came from people who reactivated their Facebook profile.
`Search`	Page likes that came from people who saw you Page or post in search.
`Your Page`	Page likes that came from people who visited your Page.

Page Unlike Sources

For metrics:

page_fans_by_unlike_source_unique
page_fans_by_unlike_source

Negative Feedback Types

For metrics:

page_negative_feedback_by_type

Name	Description
`hide_clicks`	Hide this story
`hide_all_clicks`	Hide all posts from this page
`report_spam_clicks`	Report an object as a spam
`unlike_page_clicks`	Unlike a page

Positive Feedback Types

For metrics:

page_positive_feedback_by_type

Name	Description
`answer`	Answer a question
`claim`	Claim an offer
`comment`	Comment on a story
`like`	Like a story
`link`	Share a story
`other`	Other types, such as checkins
`rsvp`	Respond to an event

Page Story Types

Name	Description
`checkin`	Page checkins
`coupon`	Offer claims
`event`	RSVPing to event
`fan`	Page likes
`mention`	Page mentions
`page post`	Posts by a Page
`question`	Question answers
`user post`	Posts by people on a Page
`other`	Other types

Tab Types

Name	Description
`allactivity`	Administrative tab
`app`	Custom created tab
`info`	About tab view
`insights`	Insights tab
`likes`	Likes tab
`locations`	Map tab
`photos`	Photos tab
`photos_albums`	Photos tab
`photos_stream`	Photos tab
`profile`	Pages timeline
`profile_info`	Info tab
`profile_likes`	Likes tab
`profile_photos`	Photos tab
`timeline`	Pages timeline
`events`	Events tab
`videos`	Videos tab
`wall`	Timeline