Targeting result
| Field | Description |
|---|---|
adgroup_idid | ID of the ad group |
age_maxunsigned int32 | Targeting user maximum age |
age_minunsigned int32 | Targeting user minimum age |
age_rangelist<unsigned int32> | Suggested targeting user minimum and maximum age range |
alternate_auto_targeting_optionstring | Alternative Auto Targeting (eg: lal, none) |
app_install_statestring | Targeting whether an app is installed or not on a device |
audience_network_positionslist<enum> | The specified Audience Network positions to which the adset will deliver |
behaviorslist<IDName> | Behaviors to target |
brand_safety_content_filter_levelslist<string> | Brand Safety Content Filter levels for contextual placements (Instream Video, Instant Article, Audience Network |
brand_safety_content_severity_levelslist<string> | Content Severity levels for Brand Safety placements (Instream Video, Instant Article, Audience Network) |
catalog_based_targetingCatalogBasedTargeting | Specs defining how your catalog will be used to target ads |
citieslist<IDName> | Targeting cities |
college_yearslist<unsigned int32> | Targeting user year in college |
connections | Targeting connections |
contextual_targeting_categorieslist<IDName> | Categories for contextual targeting |
countrieslist<string> | Targeting countries |
countrylist<string> | Targeting country |
country_groupslist<string> | Targeting groups of countries |
custom_audienceslist<RawCustomAudience> | Custom list of users to target to |
device_platformslist<enum {mobile, desktop, connected_tv}> | The user specified device platforms on which the ad set will be delivered |
direct_install_devicesbool | Direct Install Devices |
dynamic_audience_idslist<numeric string> | Dynamic audience IDs |
education_majorslist<IDName> | Majors during education |
education_schoolslist<IDName> | Schools attended |
education_statuseslist<unsigned int32> | Targeting user education statuses |
effective_audience_network_positionslist<enum> | The actual Audience Network positions to which the adset will deliver |
effective_brand_safety_content_filter_levelslist<string> | Read-only. The effective brand safety content filter levels applied to ad delivery, computed as the most conservative merge of account-level and campaign-level settings. Uses the same values as brand_safety_content_filter_levels. |
effective_device_platformslist<enum {mobile, desktop, connected_tv}> | The actual device platforms on which the ad set will be delivered |
effective_facebook_positionslist<enum> | The actual Facebook positions that the adset will be delivered to |
effective_instagram_positionslist<enum> | The actual Instagram positions that the adset will be delivered to |
effective_messenger_positionslist<enum> | The actual Messenger positions that the adset will be delivered to |
effective_publisher_platformslist<enum> | The actual platforms on which the ad set will be delivered |
effective_threads_positionslist<enum> | The actual Threads positions to which the adset will deliver |
effective_whatsapp_positionslist<enum> | The actual WhatsApp positions to which the adset will deliver |
engagement_specslist<TargetingDynamicRule> | Engagement activities that people matched based on their online behaviors. e.g. video they watched, pages visited, ads clicked, etc |
ethnic_affinitylist<IDName> | Ethnic affinities to target |
exclude_reached_sincelist<string> | Exclude users reached by this account since given date |
excluded_brand_safety_content_typeslist<string> | Excluded Brand Safety content types, for example Instream live gaming |
excluded_connections | Connections to exclude targeting to |
excluded_custom_audienceslist<RawCustomAudience> | Custom list of users to exclude targeting to |
excluded_dynamic_audience_idslist<numeric string> | Excluded dynamic audience IDs |
excluded_engagement_specslist<TargetingDynamicRule> | Similar to engagement_specs, but instead of include people who have performed certain activities, target the people who have not performed the specified activities |
excluded_geo_locationsTargetingGeoLocation | Excluded locations for ads targeting |
excluded_mobile_device_modellist<string> | Excluded mobile device models |
excluded_product_audience_specslist<TargetingProductAudienceSpec> | Similar to product_audience_specs, but instead of including the people who have performed certain actions, excluding them |
excluded_publisher_categorieslist<string> | Excluded publisher categories, for example app categories on Audience Network |
excluded_publisher_list_idslist<numeric string> | Excluded publisher list IDs on Audience Network |
excluded_user_devicelist<string> | Excluded user mobile devices |
exclusionsFlexibleTargeting | Excluded targeting rules and clusters |
facebook_positionslist<enum> | The specified Facebook positions that the adset will be delivered to |
family_statuseslist<IDName> | Status of family |
fb_deal_idnumeric string | Deal Id for predefined deals between advertisers and publishers (eg: Instant Articles, Video Home, Audience Network) |
flexible_speclist<FlexibleTargeting> | Flexible combination of targeting rules and clusters |
friends_of_connections | Friends of connections to target to |
genderslist<unsigned int32> | Targeting genders |
generationlist<IDName> | Generations to target |
geo_locationsTargetingGeoLocation | Locations used for ad targeting |
home_ownershiplist<IDName> | Home owership types to target |
home_typelist<IDName> | Home types to target |
home_valuelist<IDName> | Home values to target |
household_compositionlist<IDName> | Household compositions to target |
incomelist<IDName> | Income to target |
industrieslist<IDName> | Industries to target |
instagram_positionslist<enum> | The specified Instagram positions that the adset will be delivered to |
install_state_applicationnumeric string | Application to be used for install state exclusion |
instream_video_skippable_excludedbool | The opt-out option for advertisers to opt out from the in-stream skippable ads |
instream_video_sponsorship_placementslist<string> | Instream Video placements to target, pre-roll/mid-roll/ |
interested_inlist<unsigned int32> | Targeting gender of person user is interested in |
interestslist<IDName> | Targeting user interests |
is_whatsapp_destination_adbool | Targeting users who is eligible for WhatsApp destination ad |
keywordslist<string> | Targeting keywords |
life_eventslist<IDName> | Events in life |
localeslist<unsigned int32> | Targeting user locales |
messenger_positionslist<enum> | The specified Messenger positions that the adset will be delivered to |
momslist<IDName> | Types of moms to target |
net_worthlist<IDName> | Net worth to target |
office_typelist<IDName> | Office types to target |
place_page_set_idslist<numeric string> | Targeting a set of locations (local pages) under a main page |
political_viewslist<unsigned int32> | Targeting user political views |
politicslist<IDName> | Politics to target |
product_audience_specslist<TargetingProductAudienceSpec> | A JSON spec that is used to describe the people who have performed certain actions on a set of products |
prospecting_audienceTargetingProspectingAudience | Advertiser specified prospecting audience specs |
publisher_platformslist<enum> | The user specified platforms on which the ad set will be delivered |
radiusnumeric string | Targeting user located within a radius of the location |
regionslist<IDName> | Targeting regions |
relationship_statuseslist<unsigned int32> | Targeting relationship statuses |
site_categorylist<string> | The site category |
targeting_automationTargetingAutomation | targeting_automation |
targeting_optimizationstring | Relax targeting constraints to hints |
targeting_relaxation_typesTargetingRelaxation | Allow passing of multiple targeting relaxations via a map |
threads_positionslist<enum> | The specified Threads positions to which the adset will deliver |
user_adclusterslist<IDName> | Targeting user ad clusters |
user_age_unknownbool | Advertiser selects to target users whose age is unknown |
user_devicelist<string> | User mobile device |
user_eventlist<unsigned int32> | User event |
user_oslist<string> | User mobile OS |
whatsapp_positionslist<enum> | The specified WhatsApp positions to which the adset will deliver |
wireless_carrierlist<string> | The wireless carrier |
work_employerslist<IDName> | Employers |
work_positionslist<IDName> | Positions at work |
zipslist<string> | Targeting locations' zip codes |