Graph API Version

Targeting

Reading

Targeting result

Parameters

This endpoint doesn't have any parameters.

Fields

FieldDescription
adgroup_id
id

ID of the ad group

age_max
unsigned int32

Targeting user maximum age

age_min
unsigned int32

Targeting user minimum age

age_range
list<unsigned int32>

Suggested targeting user minimum and maximum age range

alternate_auto_targeting_option
string

Alternative Auto Targeting (eg: lal, none)

app_install_state
string

Targeting whether an app is installed or not on a device

audience_network_positions
list<enum>

The specified Audience Network positions to which the adset will deliver

behaviors
list<IDName>

Behaviors to target

brand_safety_content_filter_levels
list<string>

Brand Safety Content Filter levels for contextual placements (Instream Video, Instant Article, Audience Network

brand_safety_content_severity_levels
list<string>

Content Severity levels for Brand Safety placements (Instream Video, Instant Article, Audience Network)

catalog_based_targeting
CatalogBasedTargeting

Specs defining how your catalog will be used to target ads

cities
list<IDName>

Targeting cities

college_years
list<unsigned int32>

Targeting user year in college

connections

Targeting connections

contextual_targeting_categories
list<IDName>

Categories for contextual targeting

countries
list<string>

Targeting countries

country
list<string>

Targeting country

country_groups
list<string>

Targeting groups of countries

custom_audiences
list<RawCustomAudience>

Custom list of users to target to

device_platforms
list<enum {mobile, desktop, connected_tv}>

The user specified device platforms on which the ad set will be delivered

direct_install_devices
bool

Direct Install Devices

dynamic_audience_ids
list<numeric string>

Dynamic audience IDs

education_majors
list<IDName>

Majors during education

education_schools
list<IDName>

Schools attended

education_statuses
list<unsigned int32>

Targeting user education statuses

effective_audience_network_positions
list<enum>

The actual Audience Network positions to which the adset will deliver

effective_brand_safety_content_filter_levels
list<string>

Read-only. The effective brand safety content filter levels applied to ad delivery, computed as the most conservative merge of account-level and campaign-level settings. Uses the same values as brand_safety_content_filter_levels.

effective_device_platforms
list<enum {mobile, desktop, connected_tv}>

The actual device platforms on which the ad set will be delivered

effective_facebook_positions
list<enum>

The actual Facebook positions that the adset will be delivered to

effective_instagram_positions
list<enum>

The actual Instagram positions that the adset will be delivered to

effective_messenger_positions
list<enum>

The actual Messenger positions that the adset will be delivered to

effective_publisher_platforms
list<enum>

The actual platforms on which the ad set will be delivered

effective_threads_positions
list<enum>

The actual Threads positions to which the adset will deliver

effective_whatsapp_positions
list<enum>

The actual WhatsApp positions to which the adset will deliver

engagement_specs
list<TargetingDynamicRule>

Engagement activities that people matched based on their online behaviors. e.g. video they watched, pages visited, ads clicked, etc

ethnic_affinity
list<IDName>

Ethnic affinities to target

exclude_reached_since
list<string>

Exclude users reached by this account since given date

excluded_brand_safety_content_types
list<string>

Excluded Brand Safety content types, for example Instream live gaming

excluded_connections

Connections to exclude targeting to

excluded_custom_audiences
list<RawCustomAudience>

Custom list of users to exclude targeting to

excluded_dynamic_audience_ids
list<numeric string>

Excluded dynamic audience IDs

excluded_engagement_specs
list<TargetingDynamicRule>

Similar to engagement_specs, but instead of include people who have performed certain activities, target the people who have not performed the specified activities

excluded_geo_locations
TargetingGeoLocation

Excluded locations for ads targeting

excluded_mobile_device_model
list<string>

Excluded mobile device models

excluded_product_audience_specs
list<TargetingProductAudienceSpec>

Similar to product_audience_specs, but instead of including the people who have performed certain actions, excluding them

excluded_publisher_categories
list<string>

Excluded publisher categories, for example app categories on Audience Network

excluded_publisher_list_ids
list<numeric string>

Excluded publisher list IDs on Audience Network

excluded_user_device
list<string>

Excluded user mobile devices

exclusions
FlexibleTargeting

Excluded targeting rules and clusters

facebook_positions
list<enum>

The specified Facebook positions that the adset will be delivered to

family_statuses
list<IDName>

Status of family

fb_deal_id
numeric string

Deal Id for predefined deals between advertisers and publishers (eg: Instant Articles, Video Home, Audience Network)

flexible_spec
list<FlexibleTargeting>

Flexible combination of targeting rules and clusters

friends_of_connections

Friends of connections to target to

genders
list<unsigned int32>

Targeting genders

generation
list<IDName>

Generations to target

geo_locations
TargetingGeoLocation

Locations used for ad targeting

home_ownership
list<IDName>

Home owership types to target

home_type
list<IDName>

Home types to target

home_value
list<IDName>

Home values to target

household_composition
list<IDName>

Household compositions to target

income
list<IDName>

Income to target

industries
list<IDName>

Industries to target

instagram_positions
list<enum>

The specified Instagram positions that the adset will be delivered to

install_state_application
numeric string

Application to be used for install state exclusion

instream_video_skippable_excluded
bool

The opt-out option for advertisers to opt out from the in-stream skippable ads

instream_video_sponsorship_placements
list<string>

Instream Video placements to target, pre-roll/mid-roll/

interested_in
list<unsigned int32>

Targeting gender of person user is interested in

interests
list<IDName>

Targeting user interests

is_whatsapp_destination_ad
bool

Targeting users who is eligible for WhatsApp destination ad

keywords
list<string>

Targeting keywords

life_events
list<IDName>

Events in life

locales
list<unsigned int32>

Targeting user locales

messenger_positions
list<enum>

The specified Messenger positions that the adset will be delivered to

moms
list<IDName>

Types of moms to target

net_worth
list<IDName>

Net worth to target

office_type
list<IDName>

Office types to target

place_page_set_ids
list<numeric string>

Targeting a set of locations (local pages) under a main page

political_views
list<unsigned int32>

Targeting user political views

politics
list<IDName>

Politics to target

product_audience_specs
list<TargetingProductAudienceSpec>

A JSON spec that is used to describe the people who have performed certain actions on a set of products

prospecting_audience
TargetingProspectingAudience

Advertiser specified prospecting audience specs

publisher_platforms
list<enum>

The user specified platforms on which the ad set will be delivered

radius
numeric string

Targeting user located within a radius of the location

regions
list<IDName>

Targeting regions

relationship_statuses
list<unsigned int32>

Targeting relationship statuses

site_category
list<string>

The site category

targeting_automation
TargetingAutomation

targeting_automation

targeting_optimization
string

Relax targeting constraints to hints

targeting_relaxation_types
TargetingRelaxation

Allow passing of multiple targeting relaxations via a map

threads_positions
list<enum>

The specified Threads positions to which the adset will deliver

user_adclusters
list<IDName>

Targeting user ad clusters

user_age_unknown
bool

Advertiser selects to target users whose age is unknown

user_device
list<string>

User mobile device

user_event
list<unsigned int32>

User event

user_os
list<string>

User mobile OS

whatsapp_positions
list<enum>

The specified WhatsApp positions to which the adset will deliver

wireless_carrier
list<string>

The wireless carrier

work_employers
list<IDName>

Employers

work_positions
list<IDName>

Positions at work

zips
list<string>

Targeting locations' zip codes

Creating

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Updating

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Deleting

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