Graph API Version

Insights Metric /{object-id}/insights/{metric}

Facebook Insights is a product available to all Pages and Apps on Facebook using the Insights dashboard. This object represents a single Insights metric that is tied to another particular Graph API object (Page, Post, etc.). This object is returned by the following edges:

Insights are only generated for a Facebook Page that has more than 30 people that like it.

App Insights are now returned by a separate /app/app_insights edge and will no longer work with this edge in v2.1.

Note:

  • The Graph API object {post-id} needs to be specified in the same format returned by the API call to fetch a list of page posts - do not attempt to split or combine other IDs to form a post ID.
  • The Insights API only offers two years retention. Insights data older than two years is subject to removal.
  • If you neglect to indicate a specific metric or metrics for the endpoint, you will receive an error response such as:
{
  "error": {
    "message": "Invalid query",
    "type": "OAuthException",
    "code": 3001,
    "error_subcode": 1504028,
    "is_transient": false,
    "error_user_title": "No Metric Specified",
    "error_user_msg": "No metric was specified to be fetched. Please specify one or more metrics to be fetched and try again.",
    "fbtrace_id": "GpdspOgqUHT"
  }
}

Reading

The endpoint used is determined both by the object (Page, Post) being queried and the metric that is being looked up. All available metrics are listed below.

Permissions

  • Any valid access token can be used for publicly available metrics (currently page_fans_country or page_storytellers_by_country).
  • A user access token with read_insights permission can retrieve metrics for all pages owned by this user.
  • A page access token with read_insights permission can retrieve all metrics for that Page.

Page Storytellers by Country

The data for page_storytellers_by_country contains data for the top 45 countries overall, not the top 45 countries for your page. This means:

  • If your page has no data for the overall top 45 countries, they will not appear in the list
  • If you have users that are not from the top 45 countries, they will not appear in the list

Therefore the sum of all breakdwon values returned by page_storytellers_by_country may not be the same value returned by page_storytellers.

Examples

There are two different ways to access the metrics of the Insights edge -- a single metric or a list of several metrics.

Single Metric

Graph API Explorer
GET v2.9/{object_id}/insights/{metric} HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
$request = new FacebookRequest(
  $session,
  'GET',
  '{object_id}/insights/{metric}'
);
$response = $request->execute();
$graphObject = $response->getGraphObject();
/* handle the result */
/* make the API call */
FB.api(
    "{object_id}/insights/{metric}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "{object_id}/insights/{metric}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
// For more complex open graph stories, use `FBSDKShareAPI`
// with `FBSDKShareOpenGraphContent`
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"{object_id}/insights/{metric}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
If you want to learn how to use the Graph API, read our Using Graph API guide.

Multiple Metrics

Graph API Explorer
GET v2.9/{object_id}/insights?metric={metric[,metric,...]} HTTP/1.1
Host: graph.facebook.com
/* PHP SDK v5.0.0 */
/* make the API call */
$request = new FacebookRequest(
  $session,
  'GET',
  '{object_id}/insights?metric={metric[,metric,...]}'
);
$response = $request->execute();
$graphObject = $response->getGraphObject();
/* handle the result */
/* make the API call */
FB.api(
    "{object_id}/insights?metric={metric[,metric,...]}",
    function (response) {
      if (response && !response.error) {
        /* handle the result */
      }
    }
);
/* make the API call */
new GraphRequest(
    AccessToken.getCurrentAccessToken(),
    "{object_id}/insights?metric={metric[,metric,...]}",
    null,
    HttpMethod.GET,
    new GraphRequest.Callback() {
        public void onCompleted(GraphResponse response) {
            /* handle the result */
        }
    }
).executeAsync();
// For more complex open graph stories, use `FBSDKShareAPI`
// with `FBSDKShareOpenGraphContent`
/* make the API call */
FBSDKGraphRequest *request = [[FBSDKGraphRequest alloc]
                               initWithGraphPath:@"{object_id}/insights?metric={metric[,metric,...]}"
                                      parameters:params
                                      HTTPMethod:@"GET"];
[request startWithCompletionHandler:^(FBSDKGraphRequestConnection *connection,
                                      id result,
                                      NSError *error) {
    // Handle the result
}];
If you want to learn how to use the Graph API, read our Using Graph API guide.

Insights Result Fields

The fields of the Insights result can be found here.

Parameters

ParameterDescription

period

enum{day, week, days_28, month, lifetime, total_over_range}

The aggregation period

metric

list<A valid metric for an insights endpoint>

The list of metrics that needs to be fetched

since

datetime

Lower bound of the time range to consider

until

datetime

Upper bound of the time range to consider

Fields

Reading from this edge will return a JSON formatted result:

{ "data": [], "paging": {} }

data

A list of InsightsResult nodes.

paging

For more details about pagination, see the Graph API guide.

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.

Available Metrics

All available metrics are shown below. Some of these metrics are available only to Pages, some only to Apps, and some to Posts, but the naming of each should indicate this. We have grouped the metrics into different categories.

Naming Patterns for Metrics

  • The _unique suffix indicates that this metric shows the number of unique users who performed a specific action. Metrics generated with the _unique suffix are approximate and may not be 100% accurate.
  • The _login and _logout suffixes indicate whether someone was logged into or out of Facebook.
  • The _source suffix indicates that the metric will be broken down into a list of referral sources. External referrals are broken down by domain. Internal referrals are broken down by Facebook-specific features such as 'Profile', 'Search', 'Requests', 'Suggestions', 'Stream', etc. In these case the value returned will be an object containing a series of key-value pairs where the key is the source name and the value is the metric for that source.
  • Metrics that are marked with * are available in real-time, i.e., they are refreshed approximately every 15 minutes. Most other metrics will update once every 24 hours.

Page and Post Stories and "People talking about this"

Metric Name Description Values for `period`
page_stories

The number of stories created about your Page (Stories).

day, week, days_28

page_storytellers*

The number of people sharing stories about your page ('People Talking About This' / PTAT). These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place. Note that currently only the weekly value is in real-time if you set `until=now` in the request. This metric is deprecated after the `deprecate_PTAT` migration.

day, week, days_28

page_stories_by_story_type

The number of stories about your Page's stories, by Page story type. (See possible types)

day, week, days_28

page_storytellers_by_story_type

The number of people talking about your Page's stories, by Page story type. (See possible types)

day, week, days_28

page_storytellers_by_age_gender

The number of People Talking About the Page by user age and gender.

day, week, days_28

page_storytellers_by_city

The number of People Talking About the Page by user city.

day, week, days_28

page_storytellers_by_country

The number of People Talking About the Page by user country.

day, week, days_28

page_storytellers_by_locale

The number of People Talking About the Page by user language.

day, week, days_28

post_stories*

The number of stories generated about your Page post ('Stories').

lifetime

post_storytellers*

The number of unique people who created a story about your Page post ('People Talking About This' / PTAT).

lifetime

post_stories_by_action_type*

The number of stories created about your Page post, by action type.

lifetime

post_storytellers_by_action_type*

The number of unique people who created a story about your Page post, by action type.

lifetime

post_story_adds

The number of stories generated about your Page post.

lifetime

post_story_adds_unique

The number of unique people who created a story by interacting with your Page post.

lifetime

post_story_adds_by_action_type

The number of stories created about your Page post, by action type.

lifetime

post_story_adds_by_action_type_unique

The number of unique people who created a story about your Page post by interacting with it.

lifetime

Page Impressions

Note that total page reach may be less than the sum of organic and viral reach. This is because some of the same users can be both present in viral_unique and organic_unique but are only counted once in page_impressions_unique.

Metric Name Description Values for `period`
page_impressions

The total number of impressions seen of any content associated with your Page.

day, week, days_28

page_impressions_unique

The number of people who have seen any content associated with your Page.

day, week, days_28

page_impressions_paid

The number of impressions of a Sponsored Story or Ad pointing to your Page.

day, week, days_28

page_impressions_paid_unique

Number of people who saw a sponsored story or Ad about your Page.

day, week, days_28

page_impressions_organic

The number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans.

day, week, days_28

page_impressions_organic_unique

The number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans.

day, week, days_28

page_impressions_viral

The number of impressions of a story published by a friend about your Page. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.

day, week, days_28

page_impressions_viral_unique

The number of people who saw your Page or one of its posts from a story published by a friend. These stories include liking your Page, posting to your Page's Timeline, liking, commenting on or sharing one of your Page posts, answering a Question you posted, RSVPing to one of your events, mentioning your Page, phototagging your Page or checking in at your Place.

day, week, days_28

page_impressions_by_story_type

Total impressions of stories published by a friend about your Page by story type. (See possible types)

day, week, days_28

page_impressions_by_story_type_unique

The number of people who saw stories published by a friend about your Page by story type. (See possible types)

day, week, days_28

page_impressions_by_city_unique

The number of people who have seen any content associated with your Page by city.

day, week, days_28

page_impressions_by_country_unique

The number of people who have seen any content associated with your Page by country.

day, week, days_28

page_impressions_by_locale_unique

The number of people who have seen any content associated with your Page by user selected language.

day, week, days_28

page_impressions_by_age_gender_unique

The number of people who have seen any content associated with your Page by age and gender grouping.

day, week, days_28

page_impressions_frequency_distribution

The number of people your Page reached broken down by how many times people saw any content about your Page.

day, week, days_28

page_impressions_viral_frequency_distribution

The number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page.

day, week, days_28

page_impressions_by_paid_non_paid

The total number of impressions seen of any content associated with your Page, broken down by total, paid, and non-paid.

day, week, days_28

page_impressions_by_paid_non_paid_unique

The number of people seen of any content associated with your Page, broken down by total, paid, and non-paid.

day, week, days_28

Page Engagement

Metric Name Description Values for `period`
page_engaged_users

The number of people who engaged with your Page. Engagement includes any click.

day, week, days_28

page_post_engagements*

The number of times people have engaged with your posts through likes, comments and shares and more.

day, week, days_28

page_consumptions

The number of times people clicked on any of your content.

day, week, days_28

page_consumptions_unique

The number of people who clicked on any of your content.

day, week, days_28

page_consumptions_by_consumption_type

The number of times people clicked on any of your content, by type.

day, week, days_28

page_consumptions_by_consumption_type_unique

The number of people who clicked on any of your content, by type.

day, week, days_28

page_places_checkin_total

The number of times people checked into a place.

day, week, days_28

page_places_checkin_total_unique

The number of people who checked into a place.

day, week, days_28

page_places_checkin_mobile

The number of times people checked into a place using mobile phones.

day, week, days_28

page_places_checkin_mobile_unique

The number of people who checked into a place using mobile phones.

day, week, days_28

page_places_checkins_by_age_gender

gender and age of people who checked in at your Place.

day

page_places_checkins_by_locale

top locales of people who checked into your Place.

day

page_places_checkins_by_country

top countries of people who checked into your Place.

day

page_negative_feedback

The number of times people took a negative action (e.g., un-liked or hid a post).

day, week, days_28

page_negative_feedback_unique

The number of people who took a negative action (e.g., un-liked or hid a post).

day, week, days_28

page_negative_feedback_by_type

The number of times people took a negative action broken down by type. (See possible types)

day, week, days_28

page_negative_feedback_by_type_unique

The number of people who took a negative action broken down by type. (See possible types)

day, week, days_28

page_positive_feedback_by_type

The number of times people took a positive action broken down by type. (See possible types)

day, week, days_28

page_positive_feedback_by_type_unique

The number of people who took a positive action broken down by type. (See possible types)

day, week, days_28

page_fans_online

The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day in PST/PDT.

day

page_fans_online_per_day

The number of your fans who saw any posts on Facebook on a given day.

day

page_fan_adds_by_paid_non_paid_unique

The number of new people who have liked your page broken down by paid and non-paid.

day

Page Reactions

Metric Name Description Values for `period`
page_actions_post_reactions_like_total

Daily total post "like" reactions of a page.

day

page_actions_post_reactions_love_total

Daily total post "love" reactions of a page.

day

page_actions_post_reactions_wow_total

Daily total post "wow" reactions of a page.

day

page_actions_post_reactions_haha_total

Daily total post "haha" reactions of a page.

day

page_actions_post_reactions_sorry_total

Daily total post "sorry" reactions of a page.

day

page_actions_post_reactions_anger_total

Daily total post "anger" reactions of a page.

day

page_actions_post_reactions_total

Daily total post reactions of a page by type.

day

Page CTA Clicks

Metric Name Description Values for `period`
page_total_actions

The number of clicks on your Page's contact info and call-to-action button.

day, week, days_28

page_cta_clicks_logged_in_total

Total number of clicks on the Page CTA button by people who are logged in to Facebook.

day, week, days_28

page_cta_clicks_logged_in_unique

Unique number of clicks on the Page CTA button by people who are logged in to Facebook.

day, week, days_28

page_cta_clicks_by_site_logged_in_unique

Number of unique people who are logged in to Facebook and clicked on the CTA button, broken down by www, mobile, api or other.

day, week, days_28

page_cta_clicks_by_age_gender_logged_in_unique

Number of unique people who are logged in to Facebook and clicked the Page CTA button, broken down by age and gender group.

day, week, days_28

page_cta_clicks_logged_in_by_country_unique

Number of unique people who are logged in to Facebook and clicked the Page CTA button, broken down by country.

day, week, days_28

page_cta_clicks_logged_in_by_city_unique

Number of unique people who are logged in to Facebook and clicked the Page CTA button, broken down by city.

day, week, days_28

page_call_phone_clicks_logged_in_unique

Number of unique people who logged in to Facebook and clicked the Call Now button.

day, week, days_28

page_call_phone_clicks_by_age_gender_logged_in_unique

Number of unique people who logged in to Facebook and clicked the Call Now button, broken down by age and gender group.

day, week, days_28

page_call_phone_clicks_logged_in_by_country_unique

Number of unique people who logged in to Facebook and clicked the Call Now button, broken down by countries.

day, week, days_28

page_call_phone_clicks_logged_in_by_city_unique

Number of unique people who logged in to Facebook and clicked the Call Now button, broken down by city.

day, week, days_28

page_call_phone_clicks_by_site_logged_in_unique

Number of unique people who logged in to Facebook and clicked the Call Now button, broken down by www, mobile, api

day, week, days_28

page_get_directions_clicks_logged_in_unique

Number of unique people who logged in to Facebook and clicked the Get Directions button.

day, week, days_28

page_get_directions_clicks_by_age_gender_logged_in_unique

Number of unique people who logged in to Facebook and clicked the Get Directions button, broken down by age and gender group.

day, week, days_28

page_get_directions_clicks_logged_in_by_country_unique

Number of unique people who logged in to Facebook and clicked the Get Directions button, broken down by country.

day, week, days_28

page_get_directions_clicks_logged_in_by_city_unique

Number of unique people who logged in to Facebook and clicked the Get Directions button, broken down by city.

day, week, days_28

page_get_directions_clicks_by_site_logged_in_unique

Number of unique people who logged in to Facebook and clicked the Get Directions button, broken down by www, mobile, api or other.

day, week, days_28

page_website_clicks_logged_in_unique

Number of unique people who logged in to Facebook and clicked the goto website CTA button.

day, week, days_28

page_website_clicks_by_age_gender_logged_in_unique

Number of unique people who logged in to Facebook and clicked the goto website CTA button, broken down by age and gender group.

day, week, days_28

page_website_clicks_logged_in_by_country_unique

Number of unique people who logged in to Facebook and clicked the goto website CTA button, broken down by country.

day, week, days_28

page_website_clicks_logged_in_by_city_unique

Number of unique people who logged in to Facebook and clicked the goto website CTA button, broken down by city.

day, week, days_28

page_website_clicks_by_site_logged_in_unique

Number of unique people who logged in to Facebook and clicked the Page CTA button, broken down by www, mobile, api and other.

day, week, days_28

Page User Demographics

Metric Name Description Values for `period`
page_fans

The total number of people who have liked your Page.

lifetime

page_fans_locale

Aggregated language data about the people who like your Page based on the default language setting selected when accessing Facebook.

lifetime

page_fans_city

Aggregated Facebook location data, sorted by city, about the people who like your Page.

lifetime

page_fans_country

Aggregated Facebook location data, sorted by country, about the people who like your Page.

lifetime

page_fans_gender_age

Aggregated demographic data about the people who like your Page based on the age and gender information they provide in their user profiles.

lifetime

page_fan_adds

The number of new people who have liked your Page.

day

page_fan_adds_unique

The number of new people who have liked your Page.

day, week, days_28

page_fans_by_like_source

This is a breakdown of the number of Page likes from the most common places where people can like your Page. (See possible types)

day

page_fans_by_like_source_unique

The number of people who liked your Page, broken down by the most common places where people can like your Page. (See possible types)

day

page_fans_group_by_like_source_unique

The number of people who liked your Page, grouped into five most common places where people can like your Page.

day

page_fan_removes

Unlikes of your Page.

day

page_fan_removes_unique

Unlikes of your Page.

day

page_fans_by_unlike_source_unique

The number of people who unliked your Page, broken down by the most common ways people can unlike your Page.

day

Page Content

Most below metrics can be retrieved using post_stories_by_action_type, post_consumptions_by_type, and page_consumptions_by_consumption_type.

Metric Name Description Values for `period`
page_tab_views_login_top_unique

The number of users logged in to Facebook who saw tabs on your Page. (See possible types)

day, week

page_tab_views_login_top

The number of times users logged in to Facebook saw tabs on your Page. (See possible types)

day, week

page_tab_views_logout_top

The number of times users not logged in to Facebook saw tabs on your Page. (See possible types)

day

Page Views

Metric Name Description Values for `period`
page_views_total

The number of times a Page's profile has been viewed by logged in and logged out people.

day, week, days_28

page_views_logout

The number of times a Page's profile has been viewed by people not logged in to Facebook.

day

page_views_logged_in_total

The number of times a Page's profile has been viewed by people logged in to Facebook.

day, week, days_28

page_views_logged_in_unique

The number of people logged in to Facebook who have viewed the Page profile.

day, week, days_28

page_views_external_referrals

Top referrering external domains sending traffic to your Page.

day

page_views_by_profile_tab_total

The number of people who have viewed each Page profile tab.

day, week, days_28

page_views_by_profile_tab_logged_in_unique

The number of people logged in to Facebook who have viewed your Page's profile, broken down by each tab.

day, week, days_28

page_views_by_internal_referer_logged_in_unique

The number of people logged in to Facebook who have viewed your Page, broken down by the internal referer within Facebook.

day, week, days_28

page_views_by_site_logged_in_unique

The number of people logged in to Facebook who have viewed your Page profile, broken down by the type of device.

day, week, days_28

page_views_by_age_gender_logged_in_unique

The number of people logged in to Facebook who have viewed your Page profile, broken down by gender group.

day, week, days_28

page_views

Deprecated. Use `page_views_total` instead. Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited.

day

page_views_unique

Deprecated. Use `page_views_login_unique` instead. Page Views from users logged in to Facebook.

day, week

page_views_login

Deprecated. Use `page_views_logged_in_total` instead. Number of times any tabs (e.g. Timeline, photo) of page's profile has been visited from users logged in to Facebook.

day, week

page_views_login_unique

Deprecated. Use `page_views_loggedin_unique. Page Views from users logged in to Facebook.

day, week

page_visits_logged_in_by_referers_unique

Logged-in page visit counts (unique users) by referral source.

day, week, days_28

Page Video Views

Metric Name Description Values for `period`
page_video_views

Total number of times page's videos have been viewed for more than 3 seconds.

day, week, days_28

page_video_views_paid

Total number of times page's promoted videos have been viewed for more than 3 seconds.

day, week, days_28

page_video_views_organic

Total number of times page's videos have been viewed for more than 3 seconds by organic reach.

day, week, days_28

page_video_views_by_paid_non_paid*

Total number of times page's videos have been viewed for more than 3 seconds, broken down by total, paid and non-paid.

day, week, days_28

page_video_views_autoplayed

Total number of times page's autoplayed videos have been viewed for more than 3 seconds.

day, week, days_28

page_video_views_click_to_play

Total number of times page's videos have been viewed after the user clicks on play for more than 3 seconds.

day, week, days_28

page_video_views_unique

Total number of times page's videos have been played for unique people for more than 3 seconds.

day, week, days_28

page_video_repeat_views

Total number of times that people replay a page's videos for more than 3 seconds.

day, week, days_28

page_video_complete_views_30s

Total number of times page's videos have been viewed for more than 30 seconds.

day, week, days_28

page_video_complete_views_30s_paid

Total number of times page's promoted videos have been viewed to the end, or for more than 30 seconds.

day, week, days_28

page_video_complete_views_30s_organic

Total number of times page's videos have been viewed to the end, or viewed for more than 30 seconds by organic reach.

day, week, days_28

page_video_complete_views_30s_autoplayed

Total number of times page's autoplayed videos have been viewed to the end, or viewed for more than 30 seconds.

day, week, days_28

page_video_complete_views_30s_click_to_play

Total number of times page's videos have been viewed to the end, or viewed after the user clicks on play for more than 30 seconds.

day, week, days_28

page_video_complete_views_30s_unique

Total number of times page's videos have been played for unique people to the end, or viewed for more than 30 seconds.

day, week, days_28

page_video_complete_views_30s_repeat_views

Total number of times that people replay a page's videos to the end, or for more than 30 seconds.

day, week, days_28

post_video_complete_views_30s_autoplayed

Number of times your video started automatically playing and people viewed it for 30 seconds or to the end, whichever came first.

day, week, days_28

post_video_complete_views_30s_clicked_to_play

Number of times people clicked to play your video and viewed it for 30 seconds or to the end, whichever came first.

day, week, days_28

post_video_complete_views_30s_organic

Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, without a paid promotion.

day, week, days_28

post_video_complete_views_30s_paid

Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion.

day, week, days_28

post_video_complete_views_30s_unique

Total number of times page's videos have been viewed for more than 30 seconds by unique users.

day, week, days_28

page_video_views_10s

The number of times your Page's videos were watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.

day, week, days_28

page_video_views_10s_paid

The number of times your Page's videos with paid activity were watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

day, week, days_28

page_video_views_10s_organic

The number of times your Page's videos were watched without any paid distribution for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

day, week, days_28

page_video_views_10s_autoplayed

The number of times your Page's videos were started automatically and watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

day, week, days_28

page_video_views_10s_click_to_play

The number of times your Page's videos were started by clicking the play button and watched for at least a total of 10 seconds, or for nearly their total length, whichever happened first.

day, week, days_28

page_video_views_10s_unique

The number of times your Page's videos were watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first, by unique users.

day, week, days_28

page_video_views_10s_repeat

The number of times your Page's videos were replayed for at least 10 seconds, or for nearly its total length, whichever happened first.

day, week, days_28

page_video_view_time

The total amount of time (in milliseconds) people spent watching videos on your Page.

day

Page Posts

Metric Name Description Values for `period`
page_posts_impressions

The number of impressions that came from all of your posts.

day, week, days_28

page_posts_impressions_unique

The number of people who saw any of your Page posts.

day, week, days_28

page_posts_impressions_paid

The number of impressions of your Page posts in an Ad or Sponsored Story.

day, week, days_28

page_posts_impressions_paid_unique

The number of people who saw your Page posts in an Ad or Sponsored Story.

day, week, days_28

page_posts_impressions_organic

The number of impressions of your posts in News Feed or Ticker or on your Page.

day, week, days_28

page_posts_impressions_organic_unique

The number of people who saw your Page posts in News Feed or Ticker, or on your Page's Timeline.

day, week, days_28

page_posts_impressions_viral

The number of times users saw your posts via stories published by their friends.

day, week, days_28

page_posts_impressions_viral_unique

The number of people who saw your Page posts via a story from a friend.

day, week, days_28

page_posts_impressions_frequency_distribution

The number of people who saw your Page posts, broken down by how many times people saw your posts.

day, week, days_28

page_posts_impressions_by_paid_non_paid

The number of impressions that came from all of your posts, broken down by total, paid, and non-paid.

day, week, days_28

page_posts_impressions_by_paid_non_paid_unique

The number of people who saw any of your Page posts, broken down by total, paid, and non-paid.

day, week, days_28

post_interests_impressions

The number of matched audience targeting impressions of your Page post on News Feed.

lifetime

post_interests_impressions_unique

The total number of people matched the audience targeting on Page post on News Feed was served.

lifetime

post_interests_consumptions_unique

The number of people who matched the audience targeting that clicked anywhere in your post on News Feed.

lifetime

post_interests_consumptions

The number of clicks anywhere in your post on News Feed from the user that matched the audience targeting on it.

lifetime

post_interests_consumptions_by_type_unique

The number of people who matched the audience targeting on post that clicked anywhere in your post on News Feed, by type.

lifetime

post_interests_consumptions_by_type

The number of clicks anywhere in your post on News Feed from users that matched the audience targeting on the post, by type.

lifetime

post_interests_action_by_type_unique

The number of unique people matched the audience targeting on the post on News Feed from who created a story about your Page post by interacting with it.

lifetime

post_interests_action_by_type

The number of stories created about your Page post on News Feed, from users that matched the Audience Targeting on the Post by action type.

lifetime

Page Post Impressions

Metric Name Description Values for `period`
post_impressions*

The number of impressions for your Page post.

lifetime

post_impressions_unique*

The number of people who saw your Page post.

lifetime

post_impressions_paid*

The number of impressions for your Page post in an Ad or Sponsored Story.

lifetime

post_impressions_paid_unique*

The number of people who saw your Page post in an Ad or Sponsored Story.

lifetime

post_impressions_fan*

The number of impressions for your Page post by people who have liked your Page.

lifetime

post_impressions_fan_unique*

The number of people who have like your Page who saw your Page post.

lifetime

post_impressions_fan_paid*

The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story.

lifetime

post_impressions_fan_paid_unique*

The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story.

lifetime

post_impressions_organic*

The number of impressions of your post in Newsfeed, Ticker, or on your Page's Timeline.

lifetime

post_impressions_organic_unique*

The number of people who saw your post in their Newsfeed or Ticker or on your Page's Timeline.

lifetime

post_impressions_viral*

The number of impressions of your Page post in a story generated by a friend.

lifetime

post_impressions_viral_unique*

The number of people who saw your page post in a story from a friend.

lifetime

post_impressions_by_story_type*

The number of times this post was seen via a story published by a friend of the person viewing the post.

lifetime

post_impressions_by_story_type_unique*

The number of people who saw your page post in a story from a friend, by story type.

lifetime

post_impressions_by_paid_non_paid*

The number of impressions for your Page post, broken down by total, paid, and non-paid.

lifetime

post_impressions_by_paid_non_paid_unique*

The number of people who saw your Page post, broken down by total, paid, and non-paid.

lifetime

Page Post Engagement

Metric Name Description Values for `period`
post_consumptions*

The number of times people clicked on anywhere in your posts without generating a story.

lifetime

post_consumptions_unique*

The number of people who clicked anywhere in your post without generating a story.

lifetime

post_consumptions_by_type*

The number of times people clicked on anywhere in your posts without generating a story, by consumption type.

lifetime

post_consumptions_by_type_unique*

The number of people who clicked anywhere in your post without generating a story, by consumption type.

lifetime

post_engaged_users*

The number of people who clicked anywhere in your posts.

lifetime

post_negative_feedback*

The number of times people took a negative action in your post (e.g. hid it).

lifetime

post_negative_feedback_unique*

The number of people who took a negative action in your post (e.g., hid it).

lifetime

post_negative_feedback_by_type*

The number of times people took a negative action in your post broken down by type.

lifetime

post_negative_feedback_by_type_unique*

The number of people who took a negative action in your post broken down by type.

lifetime

post_engaged_fan

People who have liked your page and engaged with your post.

lifetime

post_fan_reach

Post reach by people who like your page.

lifetime

page_story_adds

The number of stories created about your Page.

day

page_story_adds_by_age_gender_unique

The number of People Talking About the Page by user age and gender.

day

page_story_adds_by_city_unique

The number of People Talking About the Page by user city.

day

page_story_adds_by_country_unique

The number of People Talking About the Page by user country.

day

Page Post Reactions

Metric Name Description Values for `period`
post_reactions_like_total

Daily total "like" reactions of a post.

day

post_reactions_love_total

Daily total "love" reactions of a post.

day

post_reactions_wow_total

Daily total "wow" reactions of a post.

day

post_reactions_haha_total

Daily total "haha" reactions of a post.

day

post_reactions_sorry_total

Daily total "sorry" reactions of a post.

day

post_reactions_anger_total

Daily total "anger" reactions of a post.

day

post_reactions_by_type_total

Daily total post reactions by type.

day

Page Video Posts

Metric Name Description Values for `period`
post_video_avg_time_watched

The average length of time (in milliseconds) people spent viewing your video.

lifetime

post_video_complete_views_organic

The number of times your video was organically viewed from the beginning to 95% of its length.

lifetime

post_video_complete_views_organic_unique

The number of people who viewed your video organically from the beginning to 95% of its length.

lifetime

post_video_complete_views_paid

The number of times your video was viewed via paid impression from the beginning to 95% of its length.

lifetime

post_video_complete_views_paid_unique

The number of people who viewed your video via paid impression from the beginning to 95% of its length.

lifetime

post_video_retention_graph

Percentage of viewers at each interval. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket.

lifetime

post_video_retention_graph_clicked_to_play

Percentage of viewers at each interval where people clicked to play your video. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket.

lifetime

post_video_retention_graph_autoplayed

Percentage of viewers at each interval where the video started playing automatically. Video length is divided into short buckets. Each key in response represents a bucket. Values are percent of people saw the video in that bucket.

lifetime

post_video_views_organic

The number of times your video was organically viewed for 3 seconds or more.

lifetime

post_video_views_organic_unique

The number of people who viewed at least 3 seconds of your video organically.

lifetime

post_video_views_paid

The number of times your video was viewed via paid impression for 3 seconds or more.

day, lifetime

post_video_views_paid_unique

The number of people who viewed at least 3 seconds of your video via paid impression.

lifetime

post_video_length

Length of a video post (in milliseconds).

lifetime

post_video_views

The number of times your video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first.

day, lifetime

post_video_views_unique

The number of distinct people who viewed your video at least once.

lifetime

post_video_views_autoplayed

Number of times your video started automatically playing and people viewed it for more than 3 seconds.

lifetime

post_video_views_clicked_to_play

Number of times people clicked to play your video and viewed it more than 3 seconds.

lifetime

post_video_views_10s

The number of times your video was watched for an aggregate of at least 10 seconds, or for nearly its total length, whichever happened first.

lifetime

post_video_views_10s_unique

Number of unique viewers who watched your video for 10 seconds or to the end, whichever happened first.

lifetime

post_video_views_10s_autoplayed

Number of times your video started playing automatically and people viewed it for 10 seconds or to the end, whichever happened first.

lifetime

post_video_views_10s_clicked_to_play

Number of times people clicked to play your video and viewed it for 10 seconds or to the end, whichever happened first.

lifetime

post_video_views_10s_organic

Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) without paid promotion.

lifetime

post_video_views_10s_paid

Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) with paid promotion.

day, lifetime

post_video_views_10s_sound_on

Number of times your video was viewed with sound on for 10 seconds or viewed to the end, whichever happened first.

lifetime

post_video_views_sound_on

Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first.

lifetime

post_video_view_time

The total number of milliseconds your video was watched, including replays and views less than 3 seconds.

day, lifetime

post_video_view_time_organic

Total time (in milliseconds) video has been viewed without paid promotion.

day, lifetime

post_video_view_time_by_age_bucket_and_gender

Total time (in milliseconds) video has been viewed by Top Audiences.

lifetime

post_video_view_time_by_region_id

Total time (in milliseconds) video has been viewed by Top 45 Locations (Region - Country).

lifetime

post_video_views_by_distribution_type

Number of times your video was viewed by distribution type (page_owned and shared).

lifetime

post_video_view_time_by_distribution_type

Total time (in milliseconds) video has been viewed by distribution type (page_owned and shared).

lifetime

post_video_view_time_by_country_id

Total time (in minutes) video has been viewed by Top 45 Locations (Country).

lifetime

Special Values

Page Like Sources

For metrics:

  • page_fans_by_like_source
  • page_fans_by_like_source_unique
Name Description
page_suggestion

People who liked your Page through an invite from an admin

page_timeline

People who liked your Page from the Likes section of their own Timeline or someone else's

ads

People who clicked 'Like' in an Ad or Sponsored Story pointing to your Page on desktop

mobile_ads

People who clicked 'Like' in an Ad or Sponsored Story pointing to your Page on mobile

registration

People you added to your Page as admins

mobile

'People who liked your Page from a mobile device

wizard_suggestion

People who liked your Page in the New User Wizard when registering for Facebook

profile_connect

People who liked your Page on the Page itself or in a News Feed or ticker story

external_connect

People who liked your Page from an external site using a Facebook social plugin

recommended_pages

People who liked your Page from a Recommended Pages unit on the right column of Facebook

favorites

Other Pages that have liked your Page

api

People who liked your Page through an app developed by a third party

page_browser

People who liked your Page using Facebook's Page Browser

mobile_page_browser

People who liked your Page using Facebook's Page Browser on mobile

hovercard

People who liked your Page from the popup window they get when they hover over a link that leads to your Pag

search

People who liked your Page from their search results

page_profile

People who liked your Page on the Page itself

ticker

People who liked your Page from a story they saw about it in ticker

like_story

People who liked your Page from a story they saw about a friend liking it

feed_chaining

People who liked your Page after Facebook automatically suggested a story about a friend liking your page

all_category_pyml

People who liked your Page after seeing a PYML suggestion

page_suggestions_on_liking

People who liked your Page after seeing the Page in suggestions upon liking another Page on desktop

mobile_page_suggestions_on_liking

People who liked your Page after seeing the Page in suggestions upon liking another Page on mobile

fan_context_story

People who liked your Page after seeing a story of a friend interacting with the Page

sponsored_story

People who liked your Page after seeing a sponsored story

page_invite_escape_hatch_finch

People who liked your Page after being invited

page_admin_num_posts

Number of posts made by the admin of a Page.

page_admin_num_posts_by_type

Number of posts made by the admin of a Page broken down by post type.

timeline_like_chaining

People who liked your Page after Facebook suggested them to do it, based on their likes of similar Pages.

Negative Feedback Types

For metrics:

  • page_negative_feedback_by_type
Name Description
hide_clicks

Hide this story

report_spam_clicks

Report an object as a spam

unlike_page_clicks

Unlike a page

xbutton_clicks

Deprecated. This is no longer logged

Positive Feedback Types

For metrics:

  • page_positive_feedback_by_type
Name Description
like

Like a story

comment

Comment on a story

link

Share a story

answer

Answer a question

claim

Claim an offer

rsvp

Respond to an event

Page Story Types

Name Description
checkin

Page checkins

coupon

Offer claims

event

RSVPing to event

fan

Page likes

mention

Page mentions

page post

Posts by a Page

question

Question answers

user post

Posts by people on a Page

other

Other types

Tab Types

Name Description
allactivity

Administrative tab

app

Custom created tab

info

About tab view

insights

Insights tab

likes

Likes tab

locations

Map tab

photos

Photos tab

photos_albums

Photos tab

photos_stream

Photos tab

profile

Pages timeline

profile_info

Info tab

profile_likes

Likes tab

profile_photos

Photos tab

timeline

Pages timeline

events

Events tab

videos

Videos tab

wall

Timeline