Organic Acquisition and Retention for Facebook Gaming

This section explains how to leverage Facebook platforms to attract and retain players.

Documentation Contents

Facebook Login for Gaming

Explains how to use Facebook Login for Gaming.

Cross Platform Games

Explains how to deploy the same code base on multiple platforms.

Player Messages

Explains how to send messages between your Facebook game and the player.

Playing With Friends

Explains how to allow players to play with friends in your Facebook game.


Explains how to run a tournament in your Facebook game.


Explains how to allow your players to share content from your Facebook game broadly across Facebook and Instagram.

Developer Messages

Explains how to use the Instant Games SDK and the Messenger Bot platform for Instant Games to build and communicate with your backend infrastructure.

Facebook Brand Assets

Explains how to acquire and use official Facebook logos and brand assets in your Facebook game.