This guide contains information about how to navigate data about your game on Facebook Analytics.Go to Facebook Analytics
Update: On August 13th, 2018, we updated the definition of Active Users for Instant Games to include only people playing the game or interacting with game bots. Previously, active users for game bots included users simply receiving bot messages. With this change, it is no longer necessary or recommended to show by Channel and filter to Instant Games.
Once your game is live, you should follow closely your game's behavior in Facebook Analytics. In addition to the custom events logged with
FBInstant.logEvent(), many events and demographic information are logged automatically.
Even if you don't log any custom events, you'll be able to check Analytics to get aggregated and anonymous information about your audience, such as age groups, country, languages spoken, etc.
You'll also be able to see engagement information such as retention, active users, etc. You should be following these closely to validate that your game updates are improving your metrics.
admin_message - Game plays coming from a custom update within a messenger thread
bookmark - Game plays coming from the Facebook bookmark
bot_cta - Game plays that began from a call-to-action attached to a Messenger bot message
bot_menu - Game plays that began from a Messenger bot menu
custom_share - Game plays started from custom shares created by the game with the share API
facebook_web - Game plays started from the Facebook front page on web
feed - Game plays started from a Facebook feed
game_composer - Games plays coming from the games selection in a Messenger thread menu
game_cta (deprecated) - Game plays that began from various call-to-action buttons on Messenger and Facebook
game_search - Game plays coming from players searching in Messenger and Facebook search
game_share - Game plays started from a generic player share of the Instant Game
gameroom - Game plays coming from Facebook Gameroom
games_hub - Game plays started from the Games tab on Messenger
group - Game plays that started from an entry point in a Facebook group
home_screen_shortcut - Game plays coming from our Home Screen Shortcuts API (Android Only)
menu - Game plays coming from a Messenger menu
notification - Game plays initiated by a player engaging with a Facebook notification
other - Game plays coming from sources we don't explicitly identify to games currently
shareable_link - Game plays that began from a deep link to the game (such as our Instant Game “m.me” links)
score_share - Game plays that started from a played-shared score
video_call - Game plays coming from the Messenger video chat entry point
web_games_hub - Game plays started from the Instant Games hub on web, located here