Before submitting your Instant Game, make sure that you check the items below. These are the guidelines that our technical team will review against your game and bot.
Feel like a native game — that is, it should not scroll, zoom or pan like a webpage
Have visibility is set to Public in App Review tab
Specify a Namespace for the game under the Settings tab.
Have all assets uploaded as detailed on the Game Setup section
Have an initial download size of no more than 3MB (or 1MB for lightweight games)
Provide real loading progress via
Respect the physical mute switch on Mobile devices. We recommend using the WebAudio API for that.
Make use of SDK 4.0 or later, with all Custom Updates being sent via templates
Make sure to gracefully handle interruptions like receiving calls or notifications during the game, by subscribing to
Is in compliance with all posted Facebook Developer Policies
Share an App ID with any other live applications (like a Facebook Web game for example).
Include branding in name. For instance you can't call your game "Instant Gems" or "Gems for Messenger" because "Instant" and "Messenger" are reserved keywords.
Send more than one update per context per session.
Show third-party ads
Have passed App Review for Messenger with the events and permissions specified in the Bot Setup section
Be correctly associated with your Instant Game and responding to
Provide relevant, timely and valuable updates to the players. For more information, visit our Best Practices section.
Not send more than five messages within ten days after a person has interacted with the game. Any interaction with the game will reset that counter. You can refer to the "Instant Games" section of the Facebook Platform Policy webpage.
The Review tab of the developer dashboard allows you to submit your game to our review team. Ensure the game complies with all relevant policies before submitting for review.
During submission, you must provide an Apple Developer team ID in accord with Apple's App Store Review Guidelines 4.7. This enables distribution of the game on iOS.
Once the required fields are filled out, Submit for Review. Instant Game Review should take under a week for completion. Once a game is reviewed, it need not be reviewed again unless it is found to be in violation of our developer policies.
An Instant Game goes through several stages as it is launched. You can track the status of your game on the Launch Status tab of the developer dashboard.
To make it easy to test your game with a smaller audience, we allow soft launching a game to one of a number of country groups. To soft launch a game, select one of the following country groups from the soft launch drop down and then press Go Live.
We provide the following options for soft launch:
When you are ready you can globally launch your game by clicking Go Live Globally. Note that once a game is globally launched, it cannot be returned to soft launch, however you can still manage availability using Country Restrictions.