Overview

Facebook Business Extension (v2) is currently only available to approved partners. If you are interested in becoming a partner, please contact your Facebook representative for access. FBE requires the manage_business_extension capability.

If you do not have a representative, please fill out this form if you are an eCommerce partner or this form (available on desktop only) if you are in the Services vertical.

The Facebook Business Extension (FBE) helps businesses connect their Facebook or Instagram profiles to their presence on your platform. Once connected, you can help power a large suite of features for businesses to use. Ultimately, this helps increase their reach to new customers and boost transactions on your website.

Requirements

  • Your app must be owned by a Business Manager that is a verified business. Learn more about how to verify your business.

  • A Facebook app is required with the following permissions approved via App Review:

    • catalog_management— Only if your app is going to enable Catalog features. Alternatively, you can request ads_management permission if you also want to manage merchants ads on behalf of the client.
    • business_creative_management - If your app is a creative app utilizing draper api.

Get Your App on the Allow List

manage_business_extension is a private permission that requires your Facebook representative to add your app to the allow list, all you need to do is ensure that the app belongs to a verified business.

Contact Us

Use the Direct Support tool in Business Manager to get assistance directly from our team:

  • Appointments, Reservations and Food Ordering partners: use the topic Facebook Business Extension for Services.
    • Select Product Questions or Tech Integrations and Bugs topic depending on what kind of support you need.
  • Commerce partners: use the topic Marketing Partner: Technical Support or contact your Facebook partner manager directly.

If you don’t see your desired topic in the Direct Support dropdown menu, please contact your Facebook partner manager representative via email for access.

Direct Support has a strong integration with Business Manager. So make sure to add all your team members who will be using the Direct Support tool to submit questions and bugs as users of your company Business Manager. Learn how to do this by following the instructions here.

Next Steps

Read Get Started for integration steps.