Facebook Business Extension FAQs

Answers to frequently asked questions about the Facebook Business Extension (FBE) integration.


Please make sure the 'Enable Catalog' checkbox is enabled under the FBE Developer Panel > Setup tab in the App Dashboard.

Businesses/sellers can configure business features in the Management View, but will not be able to update FBE connected Facebook assets such as Business Manager, Ad Account, Page, Pixel, Catalog, and so on. Alternatively, businesses/sellers can edit settings in the FBE setup flow to connect with different assets.

Depending on your business need, you may choose to set up one or more of the following flows by configuring the appropriate value under Setup > Channel:

  • Default flow (no param required for channel) - Allows sellers to set up Facebook pixel, Facebook Page, Ad Account and Catalog for dynamic ads.
  • COMMERCE — Flow that allows the sellers to create a commerce account with Facebook Shop and Instagram Shopping Channel with onsite. checkout. Also proves an option to choose offsite shops within the flow.
  • COMMERCE_OFFSITE - Flow allowing sellers to create a Commerce Account with Offsite Facebook Shop and Offsite Instagram Shopping.
  • FEED - Flow allowing retailers to sync their catalog updates. Recommended only for partners that have feed/catalog capabilities, and do not have website hosting.
  • MARKETPLACE - Flow specific to marketplaces integrating with FBE. Recommended for partners who only need the Page and Business Manager steps in the FBE setup flow and then leverage FBE Management View to set up Collaborative Ads.
  • SIGNALS - Flow allows users to fire Facebook pixel and Conversions API events. This flow does not support Facebook Catalog as an asset. Recommended only for partners that have website hosting capabilities, and do not have catalog capabilities.

Below are some common scenarios you may encounter when selecting Pages during FBE Business Login. Note that the tooltips in the FBE flow will explain the exact reason why you are not able to select an asset -- the reason can differ from one scenario to another.

A Page will be available for selection:

  • If the selected Page is not owned by any BM, the Page will be claimed by the selected BM
  • If the selected Page is owned by another BM and is not a primary page of that BM, the Page will be transferred to the selected BM

A Page will not be available for selection:

  • If a Page is owned by and is also a primary page of another BM
  • If a Page is owned by a BM which has been disabled, for example, for policy violations

Partners can request the Page Public Metadata Access feature for their app, so that the app can query Page public fields. Learn more about this feature in this document and also here.

If the instagram_profiles field is not included, this means Instagram-related permission (for example, instagram_basic) is not included in the access token and/or the business has not connected any Instagram business profile with FBE. For more on FBE Installation API, see this document.

This means some permission is missing in the app. Note that the main permission needed for Business Manager related actions is business_management.

We support most of the currencies on this list except JMD, BGN, BYN, UAH, KIP, LKR.

Warning: FBE install will fail if non-supported currencies are provided in the Login URL config settings. We recommend partners check that their sellers are using supported currencies before allowing them to launch FBE.

Make sure you have admin access in the Facebook Business Manager associated with the current FBE connection, in addition to admin access to your Facebook business page or Instagram business profile. Follow these instructions on how to add an admin to your Facebook Business Manager.


The Facebook Business Extension (FBE) v2 uses Catalog to intake a business's inventory. It is used to power various features, such as Dynamic Ads, Shops, and Page services card. It is an optional part of the integration, but is required for those features.

See FBE Catalog API documentation for implementation details and supported fields.

Your app will need to get approved Catalog permission (catalog_management) via App Review before going live.

Add catalog_management permission to the scope parameter in your Business Login implementation, it will allow your app to create, read, update and delete business-owned catalogs.

Submit an App Review request as soon as you have a working demo you can use to screencast how:

  • Catalog permission is requested on the onboarding flow
  • The inventory is pushed to the connected Catalog
  • The Catalog-powered features are enabled after the Catalog was synced

Our App Review team will use the instructions and screencast you provide to test and verify your app's Facebook integration for Catalog. If you got a rejection, please make sure to read through the provided feedback to understand the reason. You should resubmit for review with updated information that provides more details for the reviewer.

Please visit our App Review Rejection Results Guide for tips on how to have a successful App Review and how to notify your Facebook partner manager about your rejections for further assistance

Asset selection is interlinked and has multiple reasons to fail eligibility. Some of the reasons could be:

  • Your selected page is already linked with a different catalog
  • Your catalog is associated with a different commerce account
  • If your catalog is used with the test app and you cannot use the same catalog for production


In FBE 2.0, a Facebook Page or Instagram business profile can be connected to more than one partner platform (based on App ID). However, the same profile can only be connected once for a given partner platform.

No. For Messenger chat, partner platforms can enable it by setting the messenger_chat of business_config in Business Login. For Page Shop, businesses/sellers have to enable it in the Management View after migration.


No. These two plugins are now deprecated from FBE management view. Messenger Chat is the only plugin supported as of 2021.

HTTPS is required for Messenger allowlisted domains. Partners should validate the domains field URLs with protocol ID, that is, https://

Learn more about how to configure the FBEMessengerChatConfigData object.

Partners may be in a better position to ensure the Messenger domain is valid and remove the hassle for businesses/sellers to set up the domains. Partners can set messenger_chat.domains in the business_config of FBE Business Login and set messenger_chat.enabled=false

Businesses/sellers can later enable Messenger plugin in Management View or partners can provide a way for the businesses/sellers to do it on their platforms via Feature Configuration API.

Integration Review

Integration Review is the process where Facebook verifies your FBE integration. Once your app's Integration Review is successful, your app will be available to public users (that is, business users and sellers).

You can request Integration Review in your app's FBE Developer Panel > Overview tab after all requirements are implemented. To help expedite the review process, you should also share with our reviewers or your FB representative an end-to-end working demo video of all the FBE features you have implemented.

Only administrators and developers of your app will be able to initiate the FBE flow until your app has successfully completed review.

SDK / API / Webhooks / Mobile

Yes, FBE is supported on m-browsers and can also be launched using Webviews through your native Android / iOS application. Learn more about launching FBE in mobile.

Access tokens are required to make Graph API calls. The different types of access tokens are explained here.

You may call Facebook Login to get the access_token before launching Management View, and then use that access_token to call the Feature Configuration API.

Sample code:

  function launchFBEManagementView(access_token) {
      display: 'popup',
      method: 'facebook_business_extension',
      external_business_id: <EXTERNAL_BUSINESS_ID>,
    }, function(response){
      // call Feature Configuration API with access_token here

    FB.getLoginStatus(function(response) {
    if (response.status === 'connected') {
      // returns a User Access Token with scopes requested
      access_token = response.authResponse.accessToken;

      // launch Management View
    } else {
      FB.login(function (response) {
        if (response.authResponse) {
          // returns a User Access Token with scopes requested
          access_token = response.authResponse.accessToken;

          // launch Management View
        } else {
          console.log('User cancelled login or did not fully authorize.');
      }, {});


To use Instagram Shopping for offsite or onsite flows, an Instagram business account is required. A personal Instagram account is not eligible. If your Instagram business account does not have an established presence or is not selling eligible goods, your account may not be eligible and you can request for re-verification in six (6) months. Please see the eligibility requirements.

A commerce account can have either offsite shops or onsite shops. You can also convert onsite shops to offsite shops and vice versa. If your business needs both offsite and onsite shops, you will require two onboarding flows with different assets.

Asset selection is interlinked and has multiple reasons to fail eligibility. Some of the reasons include:

  • User is not an admin of the business that owns the Page
  • Page is associated with a different Business Manager

Contact Us

Use the Direct Support tool in Business Manager to get assistance directly from our team:

  • Appointments, Reservations and Food Ordering partners: use the topic Facebook Business Extension for Services
  • Commerce partners: use the topic Marketing Partner: Technical Support or contact your Facebook partner manager directly.

If you don’t see your desired topic in the Direct Support dropdown menu, please contact your Facebook partner manager representative via email for access.

Direct Support has a strong integration with Business Manager. So make sure to add all your team members who will be using the Direct Support tool to submit questions and bugs as users of your company Business Manager. Learn how to do this by following the instructions here.