Facebook Business Extension, v2

The Facebook Business Extension, v2 is a popup-based solution that enables Facebook users to easily set up the Facebook pixel, Business Manager, and page for features, such as Page Shops, Messenger features, Instagram features, and more.

Facebook Business Extension (v2) is currently only available to approved partners. If you are interested in becoming a partner, please contact your Facebook representative for access. FBE requires the manage_business_extension capability.

If you do not have a representative, please fill out this form if you are an eCommerce partner or this form (available on desktop only) if you are in the Services vertical.

Documentation Contents


Explanations of core concepts and usage requirements.

Get Started

Learn how to implement the Facebook Business Extension, v2, with instructions for different onboarding flows.


Use case-based guides to help you perform specific actions.


Product specifications and endpoint references.


Explains how to uninstall the Facebook Business Extension, v2 and how to contact us.