Facebook Business Extension

All Facebook Business Extension versions are currently only available to approved partners. If you are interested in becoming a partner, please contact your Facebook representative for access. If you do not have a representative, please fill out this form if you are an eCommerce partner or this form (available on desktop only) if you are in the Services vertical. Thank you.

The Facebook Business Extension (FBE) is a popup-based solution that allows users to easily set up the Facebook Pixel, Catalog, and Facebook Page Shops (optional).

Facebook Business Extension Available Versions

Facebook Business Extension, v1 (Legacy)

This version was previously referred to as Facebook Business Extension, 2.5.

Facebook Business Extension, v2

This version is a preliminary implementation guide for the Facebook Business Extension, v2. It is only intended for select partners who have been granted early access. Official developer documentation will be more widely released in Q1’2020 with more details.


  • Client—The Facebook Onboarding Flow popup (provided by Facebook)
  • Server—The native plugin (built by the developer)