Meta Content Library
Meta Content Library is a web-based tool that allows researchers to explore and understand data across Meta technologies by offering a comprehensive, visual, and searchable collection of publicly accessible content.
See Meta Content Library API for information about the complementary API product that allows researchers to programmatically pull data from the same public content library.
For product support, refer to Support.
For information about ongoing issues, visit the Data Transparency Status page.
Scope of included data
Public content dataset
Posts to the following:
- Pages, groups and events
- Profiles with 1,000 or more followers
- Profiles with a verified badge
Meta Content Library surfaces posts by original producers only (excludes collaborators).
Downloadable subset
Posts to the above surfaces from the following:
- Pages with 15,000 or more likes or followers
- Profiles with 25,000 or more followers
- Profiles with a verified badge
Note: Downloads are only available if the Inter-university Consortium for Political and Social Research (ICPSR) has approved your Meta Content Library application and you have consented to the Product Terms for Meta Research Tools.
Facebook Marketplace
Public content dataset
Public listings on Facebook Marketplace from Pages or profiles, excluding the following:
- Listings marked as sold more than 1 month ago.
- Listings that have not been updated in the last 6 months.
- Listings with a privacy setting enabled, such as hiding a listing from friends.
- Job listings in some locations. See About jobs on Facebook for more information.
Facebook fundraisers
Public content dataset
- Public fundraisers on Facebook
- Fundraisers attached to public posts
- Reshares of public fundraisers (available in the posts data subset)
Public content dataset
Posts from the following:
- Business and creator accounts
- Personal accounts with 1,000 or more followers
- Personal accounts with a verified badge
Downloadable subset
Posts from the following:
- Business and creator accounts with 25,000 or more followers
- Personal accounts with 25,000 or more followers
- Business, creator and personal accounts with a verified badge
Meta Content Library surfaces posts by original producers only (excludes collaborators).
Note: Downloads are only available if the Inter-university Consortium for Political and Social Research (ICPSR) has approved your Meta Content Library application and you have consented to the Product Terms for Meta Research Tools.
Instagram fundraisers
Public content dataset:
Fundraisers created by public Instagram accounts
Reshares of fundraisers (available in the posts data subset)
Instagram channels
Public content dataset:
Active channels with audience set to “anyone” or “followers” as long as the creator of the channel meets the criteria for inclusion in the Instagram public content dataset.
All channel messages within public channels.
Threads
Public content dataset:
- Posts shared by public profiles with 1,000 or more followers
Note: Threads content is not available for download while this dataset is in development as data quality may have significant variation.
Geographic scope
In scope: Public data from public Facebook Pages, groups, events and profiles, from public Instagram accounts and channels and from Threads profiles from most countries/territories. No public data/content is available from the following countries:
- China
- North Korea
- South Korea
- Togo
This means that:
At least one admin of a public Facebook Page, group, event or profile, a public Instagram account or channel or a Threads profile or must have a stated location that is in a non-excluded country or region for information about that Page, group, event, profile, account or channel to be accessible. The owner of a public Instagram account or Threads profile must have a primary country or region that is in a non-excluded country or region for information about that account or profile to be accessible.
Of the Facebook Pages, groups, events and profiles, Instagram accounts and channels and Threads profiles that qualify based on #1, only posts or messages made by users in non-excluded countries/territories are in scope.
Multimedia content from the following states in the United States will be excluded from data downloads (downloads not available for all data types):
- Illinois
- Texas
For Facebook Marketplace listings
In scope:
Listings made by profiles are surfaced in Content Library as long as the profile is in a non-excluded country.
Listings made by public Pages are surfaced in Content Library as long as at least one Page admin is in a non-excluded country.
For Facebook fundraisers
In scope: Fundraisers from public Facebook profiles and nonprofits (registered and onboarded with Meta's fundraising tools) from countries where Facebook fundraisers are available.
For Instagram fundraisers
In scope: Fundraisers from public instagram accounts and nonprofits (registered and onboarded with Meta's fundraising tools) from countries where Instagram fundraisers are available.
Audience-restricted content
Facebook and Instagram content can have age-based or location-based audience restrictions. This can affect the data surfaced in Meta Content Library user interface (UI) and API as follows:
Age restrictions
Age restrictions may be imposed by producers on their content, or restrictions can be based on the classification of content as less appropriate for certain age groups.
Meta Content Library UI and API may not surface age-restricted content as it is not considered publicly accessible.
Location restrictions
Location restrictions may be imposed for a variety of reasons, such as producers limiting visibility of their content, local laws, legal actions, etc. For example, see Content Restrictions Based on Local Law.
Meta Content Library UI does not surface location-restricted content to users accessing the tool in that restricted location.
Location-restricted content is unavailable to users accessing Meta Content Library API using a cleanroom that is in a restricted location.
- Location-restricted content is not publicly accessible and will not be surfaced in Meta Content Library UI or API.
Language scope
Search results in all languages are included unless the search is filtered based on language (language filter is not available for all types of data).
Components of a Facebook post
Post reactions: Number of reactions on the post.
Post comments: Number of comments on the post. Comments on the post can be accessed by clicking the View comments link. This includes comments from all producers who responded to the post. A maximum of 50 comments are loaded on the comments page at a time. To load the next 50 comments, click Load more at the bottom of the page. Within the loaded comments you can:
- Search for text
- Sort
- Specify a time and date range
Post shares: Number of shares of the post.
Post views: Number of times the post was on screen, not including times it appeared on the post owner’s screen. For video posts, views are counted whether the video was played or not. Only posts with more than 100 views display the view count. A post displays no view count value if there were fewer than 100 views as of the last refresh. View counts for posts created within the last 180 days are refreshed approximately every 24 hours, provided the post has accumulated more than 10 views within that 24 hour period. If not, view counts are refreshed every 5-7 days. View counts for posts created more than 180 days ago are refreshed every 5-7 days. View counts are not available for posts created before January 1, 2017. Views of content may register differently on Instagram and Facebook: On Facebook, a content view is logged when content is either fully visible or covers at least 50% of the screen height for 250ms. On Instagram, the content needs to be at least 50% visible for the same duration to register a content view.
Post owner: Original producer of the post.
Post activity type: Type of activity represented in the post. Activity types include streaming or playing (of a gaming video).
Post activity name: Name of the activity represented in the post. For example, if the activity type is streaming (of a gaming video), this would be the name of the game being played.
Post surface country (for posts from Pages and profiles only): Primary country or region of the Page admin(s) of the post, or primary country or region of the profile owner of the post.
Post date: Date posted to Facebook.
Post media (text): Full text shared in the post.
Post media (image): Images shared in the post.
Post media (video and reels): Videos and reels shared in the post.
Post media (link): Complete URL of the link shared in the post.
Components of a Facebook Marketplace listing
Listing views: Number of times the listing was on screen, not including times it appeared on the seller’s screen. View counts are refreshed every 2-3 days. Listings with no views as of the last refresh display “N/A” for the view count.
Seller: Original producer (Page or profile) of the listing. Shown if the seller meets eligibility criteria. For profiles that do not meet eligibility criteria, the seller’s username will display as “Facebook profile".
Listing date: Date listed on Facebook Marketplace.
Listing title: Title of the listing.
Price: Price and currency shared in the listing.
Listing location: Location shared in the listing.
Listing media (image): Images shared in the listing.
Listing media (video): Video shared in the listing.
Description: Seller’s description of the listing (click View details to access).
Components of a Facebook fundraiser
Donors: Current number of donors contributing to the fundraiser.
Invited: Number of people invited to the fundraiser.
Shares: Number of times the fundraiser has been shared.
Organizer: Organizer of the fundraiser. Shown if the organizer meets eligibility criteria. For profiles that do not meet eligibility criteria, the organizer’s username will display as “Facebook profile."
Beneficiary: Name of the nonprofit or person the fundraiser benefits.
Date/time: Date and time the fundraiser was created.
Title: Title of the fundraiser.
Progress toward goal: Amount of money raised by the fundraiser to date and the goal amount, in the currency of the fundraiser. A green bar indicates the fundraiser has met or exceeded its goal. A blue bar shows the progress toward the goal.
View details: Click to access additional information about the fundraiser including, activity and updates, and details about the beneficiary.
Components of an Instagram post
Post likes: Number of like reactions on the post.
Post comments: Number of comments on the post. Comments on the post can be accessed by clicking the View comments link. This includes comments from all producers who responded to the post. A maximum of 50 comments are loaded on the comments page at a time. To load the next 50 comments, click Load more at the bottom of the page. Within the loaded comments you can:
- Search for text
- Sort
- Specify a time and date range
Post views: Number of times the post was on screen, not including times it appeared on the post owner’s screen. For video posts, views are counted whether the video was played or not. Only posts with more than 100 views display the view count. A post displays no view count value if there were fewer than 100 views as of the last refresh. View counts for posts created within the last 180 days are refreshed approximately every 24 hours, provided the post has accumulated more than 10 views within that 24 hour period. If not, view counts are refreshed every 3-5 days. View counts for posts created more than 180 days ago are refreshed every 3-5 days. View counts are not available for posts made before October 1, 2022. Views of content may register differently on Instagram and Facebook: On Facebook, a content view is logged when content is either fully visible or covers at least 50% of the screen height for 250ms. On Instagram, the content needs to be at least 50% visible for the same duration to register a content view. Note that this metric differs from the Views metric displayed on Instagram, which measures the number of times a reel started to play and the number of times a non-reel displayed on a person’s screen.
Post owner: Original producer of the post.
Post date: Date posted to Instagram.
Post media (image): Images shared in the post.
Post media (videos and reels): Videos and reels shared in the post.
Post media (album): Posts containing two or more images or videos.
Components of an Instagram fundraiser
Donations: Current number of donations contributed to the fundraiser.
Organizer: Organizer of the fundraiser. Shown if the organizer meets eligibility criteria. For profiles that do not meet eligibility criteria, the organizer’s username will display as "Instagram account".
Beneficiary: Name of the nonprofit the fundraiser benefits.
Date/time: Date and time the fundraiser was created.
Title: Title of the fundraiser.
Progress toward goal: Amount of money raised by the fundraiser to date and the goal amount, in the currency of the fundraiser. A green bar indicates the fundraiser has met or exceeded its goal. A blue bar shows the progress toward the goal.
View details: Click to access additional information about the fundraiser including details about the beneficiary and organizer.
Components of an Instagram channel search results list
The results of a channel search are displayed in tabular format with the following information available for each channel:
Channel name: Name of the channel.
Members: Number of channel members.
Date created: Date the channel was created.
View activity button: Click to view the channel activity page.
Components of an Instagram channel activity page
Search loaded messages field
- Enter text to search within the first 50 loaded messages (50 messages are loaded at a time).
- To search in the next set of 50, click Load more at the bottom of the channel activity page.
Message cards
- Reactions: Number of reactions on the message. Hover over the information icon for a breakdown of the top five reactions.
- Producer name: Name of the producer of the message. Hover over the name to display the producer’s description and number of followers.
- Date and time: Date and time the message was sent.
- Message content: Content of the message (text, photos, video, audio, shared Instagram post or link, poll, daily prompt).
About the channel
- Name of the channel
- Number of members of the channel
- Channel creation date
- Approximate number of messages on the channel
- Channel status as Active or Ended
- Admin
- Name and username of the channel admin.
Collaborators
- Names and usernames of channel collaborators for collaborators who meet eligibility criteria. Those who do not meet eligibility criteria are listed as “Instagram account,” and only their Meta Content Library ID is shown.
Moderators
- Names and usernames of channel moderators for moderators who meet eligibility criteria. Those who do not meet eligibility criteria are listed as “Instagram account,” and only their Meta Content Library ID is shown.
Components of a Threads post
Post likes: Number of like reactions on the post.
Post replies: Number of replies on the post, including replies to previous replies. Replies on the post can be accessed by clicking the View replies link. This includes replies from all producers who responded to the post. A maximum of 50 replies are loaded on the replies page at a time. To load the next 50 replies, click Load more at the bottom of the page. Within the loaded replies you can:
- Search for text
- Sort
- Specify a time and date range
Reposts: Number of times the content was reposted.
Post views: Number of times the post was on screen, not including times it appeared on the post owner’s screen. For original posts, view counts include views of the post itself but do not include views of reposts or quotes of the post. For quotes, view counts include views of the quote but do not include views of the original post or reposts. For replies, view counts include views of the reply but do not include views of the original post, quotes or reposts. For video posts, views are counted whether the video was played or not. Only posts with more than 100 views display the view count. A post displays no view count value if there were fewer than 100 views as of the last refresh. View counts for posts created within the last 180 days are refreshed every 24 hours, provided the post has accumulated more than 10 views within a 24 hour period after September 17, 2024. View counts for posts created more than 180 days ago are refreshed every 2 days. View counts are not available for posts created before March 17, 2024.
Post owner: Original producer of the post.
Post date: Date posted to Threads.
Post media (text-only): Posts that only contain text and no other types of media.
Post media (photos): Images shared in the post.
Post media (videos): Videos shared in the post.
Post media (albums): Posts containing two or more images or videos.
Post media (links): Posts containing one or more links.
Search options
Searching by URL, keyword or exact phrase is supported. Search is case insensitive. Additional information regarding searches is available in Advanced search.
| Supported keyword search method | Example |
|---|---|
Boolean search using &, |, - | taco & pizza, taco | pizza, taco -pizza |
All of these words | taco pizza bread (space interpreted as &) |
Any of these words | taco | pizza | bread |
Exclude these words | pizza-anchovies, pizza -anchovies |
Group multiple keywords | (taco | pizza) & (love) |
Hashtag | #pizzasauce |
URL shared in content (not available for Marketplace listings) | https://www.youtube.com/ |
Phrase (5 words and under) | “i love pizza” |
Phrase and boolean combined search | “i love tacos” & “i love pizza” “i love tacos” | “i love pizza” |
| Unsupported keyword search method | Example |
|---|---|
Boolean search by using AND, OR, NOT | taco AND pizza, taco OR pizza, taco NOT pizza |
Tags only | @pizzasauce |
URL of post | https://www.facebook.com/Meta/videos/101/ |
None of these words | -pizza - anchovies |
Filtering options
Note: You can clear all filters by clicking the Reset filters (arrows in a circle) button in the top menu bar (hover over the button to view the label).
Facebook posts
| Filter | Options available |
|---|---|
Date range Results include those posted within the specified time frame. | Select a date range or view content from all time. |
Post surface Results include those posted from the specified endpoints. | Select one or more:
Note: To be included, profiles must not be locked and must be set to public with a verified badge or 25,000 or more followers (for downloadable public data) or 1,000 or more followers (for view-only data). A verified badge in this context refers to accounts confirmed as authentic and not those with a paid Meta Verified subscription. The usernames of post owners will only be displayed if their profiles meet the above criteria. |
Post surface country Results include profiles with at least one owner in the specified location and Pages with at least one admin in the specified location. Only available when you select Pages in the Post surface filter. | Over 250 locations are available listed in alphabetical order. Select one or more. An option to "select all" is also provided. |
Producer Results include those originating from the specified search term. | Search for and select the public Pages, groups, events or profiles that posted the content. You can also select producer lists you previously created. Searches for producers will return all posts made to the Page, group, event or profile but not posts made by the producer to other Pages, groups, events or profiles. For profiles, only posts made by a user to their own profile are available. |
Language Results include those in the selected languages. | Over 180 languages are available, listed in alphabetical order. Select one or more. An option to “select all” is also provided. |
Content type Results include the selected content types. | Select one or more:
|
Views The number of times the post was on screen, not including times it appeared on the post owner’s screen. For video posts, views are counted whether the video was played or not. | A slide bar is provided to specify a range of views from 0 to the maximum of more than 100 million. |
Branded content Content for which the creator has been compensated, either monetarily or with something else of value, by a business partner. Ads are not included as part of branded content. | Select one:
|
Surface verified status Results include posts from Pages or profiles with the specified status types. | Select Verified, Unverified or both. A verified badge in this context refers to Pages or profiles confirmed as authentic and not those with a paid Meta Verified subscription. |
Facebook Marketplace listings
| Filter | Options available |
|---|---|
Date range Results include those posted within the specified date and time range. | Select a date and time range or view content from all time. |
Listing country Results include listings from the selected countries. | Over 250 locations are available listed in alphabetical order. Select one or more. An option to “select all” is also provided. |
Category Results include listings in the selected Facebook Marketplace listing categories. | Select one or more categories from the dropdown list of categories. |
Content type Results include listings with the selected content types. | Select one or more:
|
Views Results include listings with a number of views within the specified range. | A slide bar is provided to specify a range of views from 0 to the maximum of more than 5 million. |
Price Results include listings with a price within the specified range. Only available when a single listing country is selected. | Specify a minimum price, a maximum price or both. |
Facebook fundraisers
| Filter | Options available |
|---|---|
Date range Results include those posted within the specified date and time range. | Select a date and time range or view content from all time. |
Nonprofit country Results include fundraisers associated with nonprofits from the selected countries. | Over 250 locations are available listed in alphabetical order. Select one or more. An option to “select all” is also provided. |
Nonprofit category Results include fundraisers associated with nonprofits in the selected Facebook fundraiser categories. | Select one or more categories from the dropdown list of categories. |
Nonprofits Results include fundraisers associated with nonprofits that match the specified search term. | Search for and select the names of the nonprofits you wish to include. |
Producer Results include fundraisers created by producers that match the specified search term. | Search for and select the public Pages or profiles that created the fundraiser. |
Instagram posts
| Filter | Options available |
|---|---|
Date range Results include those posted within the specified time frame. | Select a date range or view content from all time. |
Account type Results include those posted from the specified endpoints. | Select one or more:
Note: The Personal filter includes Instagram profiles set up as personal accounts, not professional accounts. To be included an account must be set to public, not private, meaning anyone on Instagram can see posts and videos on the account’s profile. In addition, the account must have either a verified badge or 25,000 or more followers (for downloadable public data) or 1,000 or more followers (for view-only data). A verified badge in this context refers to accounts confirmed as authentic and not those with a paid Meta Verified subscription. |
Producer Results include those originating from producers that match the specified search term. | Search for and select the public accounts that posted the content. You can also select producer lists you previously created. |
Language Results include those in the selected languages. | Over 180 languages are available, listed in alphabetical order. Select one or more. An option to “select all” is also provided. |
Content type Results include the selected content types. | Select one or more:
|
Views The number of times the post was on screen, not including times it appeared on the post owner’s screen. For video posts, views are counted whether the video was played or not. | A slide bar is provided to specify a range of views from 0 to the maximum of more than 100 million. |
Branded content Content for which the content creator has been compensated, either monetarily or with something else of value, by a brand partner. Ads are not included as part of branded content. | Select one:
|
Account verified status Results include posts from accounts with the specified status types. | Select Verified, Unverified or both. A verified badge in this context refers to accounts confirmed as authentic and not those with a paid Meta Verified subscription. |
Instagram fundraisers
| Filter | Options available |
|---|---|
Date range Results include fundraisers posted within the specified date and time frame. | Select a date and time range or view content from all time. |
Nonprofit country Results include fundraisers associated with nonprofits from the selected countries. | Over 250 locations are available listed in alphabetical order. Select one or more. An option to “select all” is also provided. |
Nonprofit category Results include fundraisers associated with nonprofits in the selected Instagram fundraiser categories. | Select one or more categories from the dropdown list of categories. |
Nonprofit Results include fundraisers associated with the nonprofits that match the specified search term. | Search for and select the names of the nonprofits you wish to include. |
Producer Results include fundraisers originating from producers that match the specified search term. | Search for and select the public accounts that created the fundraiser. |
Instagram channels
| Filter | Options available |
|---|---|
Date created range Results include those created within the specified time frame. | Select a date and time range or view channels from all time. |
Number of members Results include those whose member count is in the specified range. | Specify a minimum, a maximum or both to define a member count range. |
Admin verified status Results include those with the specified status types. | Select Verified, Unverified or both. A verified badge in this context refers to accounts confirmed as authentic and not those with a paid Meta Verified subscription. |
Admin Results include those originating from producers that match the specified search term. | Search for and select the public accounts that created the channel. You can also select producer lists you previously created. |
Threads
| Filter | Options available |
|---|---|
Date range Results include those posted within the specified time frame. | Select a date range or view content from all time. |
Language Results include those in the selected languages. | Over 180 languages are available, listed in alphabetical order. Select one or more. An option to “select all” is also provided. |
Producer Results include those originating from producers that match the specified search term. | Search for and select the public accounts that posted the content. You can also select producer lists you previously created. |
Post type Results include the selected types of post. | Select one or more:
Posts by public profiles with more than 1,000 followers are included in the searchable data. Reposts are not a supported post type. |
Content type Results include the selected content types. | Select one or more:
|
Account verified status Results include posts from accounts with the specified status types. | Select Verified, Unverified or both. A verified badge in this context refers to accounts confirmed as authentic and not those with a paid Meta Verified subscription. |
Views The number of times the post was on screen, not including times it appeared on the post owner’s screen. For video posts, views are counted whether the video was played or not. | A slide bar is provided to specify a range of views from 0 to the maximum of more than 10 million. If the views filter is applied, posts without a view count available are not displayed. |
Branded content Content for which the producer has been compensated, either monetarily or with something else of value, by a brand partner. Ads are not included as part of branded content. | Select one:
|
Search text in images
You can search for text in images posted on Facebook or Instagram within approximately the last 180 days.
Phrase matches aren’t available for text in image search.
There may be reduced data quality for text matching on images.
Note: This feature is not available for Threads or Facebook Marketplace.
Sorting options
Facebook posts, Instagram posts and Threads posts
You have the following sorting options for search results:
- The date the post was made, from most to least recent
- The date the post was made, from least to most recent
- The number of views the post received, from highest to lowest (default sorting)
Facebook Marketplace listings
You have the following sorting options for search results:
- The number of views the listing received, from most to least (default sorting)
- The date the listing was made, from newest to oldest
- The date the listing was made, from oldest to newest
Only available when a single listing country is selected:
- The price of the listing, from highest to lowest
- The price of the listing, from lowest to highest
Facebook and Instagram fundraisers
You have the following sorting options for search results:
The number of donors (Facebook) or donations (Instagram), from highest to lowest (default sorting) The date the fundraiser was created, from newest to oldest The date the fundraiser was created, from oldest to newest
Instagram channels
You have the following sorting options for search results:
- The number of members the channel has, from most to least (default sorting)
- The date the channel was created, from newest to oldest
- The date the channel was created, from oldest to newest
Save your searches
Save your specified search parameters for future use to easily access relevant results.
Create producer lists
Create custom producer lists for quick reuse in your searches. You can create a new list or import from a CSV file. You can add a maximum of 1,000 producers to a list.
Note: This feature is not available for Facebook Marketplace listings.
Share your producer lists
You can share producer lists with collaborators who have the same type of Meta Content Library account as you. You can choose if you want to allow your collaborators to edit the list or only to view it.
You also have the option to generate an ID which can be used to view the producer list in the API. See Share producer lists between the UI and API for complete instructions.
Note: This feature is not available for Facebook Marketplace listings.
Access producer lists shared with you
If you’re given access to a producer list, you’ll receive an email notification letting you know who shared the list, what type of access you have (editor or viewer) and the name of the list. You can follow the link in the email to view the list, and you can use the list in your searches.
Copy producer lists
You can copy producer lists you’ve created and lists that have been shared with you. Updates to the copy of the producer list will not impact the original list. Updates to the original producer list made after the list is copied will not apply to the copied list.
Share your searches
You can copy your search to share with others.
You can include up to 1,000 producers when sharing a search. This includes individual producers applied to this search, as well as those in producer lists applied to the search (producer lists are not applicable to Facebook Marketplace).
Create API search ID
You can have the UI generate an API search ID that represents your query with all its search parameters so you can use it to perform the same search in Content Library API.
See Share API search ID documentation for complete instructions.
Note: This feature is not available for Threads or Facebook Marketplace.
Download data
If you select the downloadable public data subset for Facebook or Instagram when you search, you’ll see a Download CSV button above your search results. Threads content is not available for download as this dataset is in active development.
Note: Downloads are only available if the Inter-university Consortium for Political and Social Research (ICPSR) has approved your Meta Content Library application and you have consented to the Product Terms for Meta Research Tools.
Select a file to download to your local machine. You can download up to 10 CSV files per day, with up to 100,000 search results per CSV file.
Note: This feature is not available for Threads or Facebook Marketplace.
Trends in posts created
The Trends in posts created graph shows how often content matching your search keywords was posted on Facebook, Instagram or Threads within your chosen date range.
Note: This feature is not available for Facebook Marketplace.
Dashboards
You can create custom dashboards to display post feeds and trend charts based on selected keywords or producers. Learn more about dashboards
Note: This feature is not available for Facebook Marketplace.
Additional information
The search index only searches raw text of content from public Facebook Pages, groups and events, and from public Instagram accounts and public Threads profiles. It does not search metadata of photos, full URL matches, or comments. Occasionally results will match terms that are semantically related to a query term, or contain the query term as a substring. Tags in a post cannot be searched.
Search is case insensitive and only complete matches are returned (not partial matches).
The user interface retrieves only the top 1,000 search results, so the search results are not necessarily representative of all Facebook, Instagram or Threads posts on the search term in the specific timeframe of the query.
The top 1,000 search results can differ slightly day to day, not only due to newly created content but also because post owners might have deleted the content or modified the privacy settings.
Newly created Facebook profiles, Instagram accounts or Threads profiles, and content posted by these newly created profiles and accounts may not be included in Meta Content Library for up to 4 days.
Grouping multiple keywords in querying the data is not supported for languages that are read right-to-left.
Each researcher is limited to a maximum of 60 searches per minute.
Each researcher is limited to 500,000 total search results for Content Library UI per 7-day rolling window.
Results in downloaded CSV files from Content Library will be counted towards your 500,000 total search results limit. You also have a separate multimedia query budget in your downloads of 1,000 search results per 7-day rolling window.
See Quick links for more information. Please review the terms and conditions in the Product Terms for Meta research tools.
Disclosures and disclaimers
Disclosures
Data governance and sources described in Search quality approach may change from time to time and the metrics presented may not be representative of current operations at Meta. Due to issues such as erroneously logging the data sources from which the metrics are created, the metrics may suffer from fluctuating data quality and incompleteness, which may lead to fluctuating accuracy. In the Search quality approach document, we disclose known fluctuations where possible.
Individuals using Facebook and Instagram data are responsible for conducting standard and thorough data cleaning processes, and are responsible for ensuring that their analyses are accurate. It is expected there may be issues with the data when conducting their analysis. We encourage individuals to share any findings with us. This may include, but is not necessarily limited to, data quality, validity, or fidelity issues. Given the historical nature of the data and lapsed retention periods, we may not be able to fix the issues identified, but in such cases we will work to disclose them. Please reach out to us through Direct Support.
Post searches in Meta Content Library and API will only return posts by original producers, not by collaborators.
Disclaimers
Meta works diligently and utilizes a variety of quality assurance measures to improve the accuracy, quality, and reliability of the data it shares for research purposes. However, given the volume of data released and the imperfection of any quality assurance process, inaccuracies persist.
Meta makes no representation or warranty, express or implied, including without limitation, any warranties of fitness for a particular purpose or warranties as to the quality, accuracy or completeness of data or information.
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