Platform Integration

The commerce integration is a fast way to enable new distribution channels across the Facebook family of apps for your existing clients and a great way to acquire new sellers. Currently, you can provide access to Instagram Shopping with Checkout and Facebook Marketplace.

Before You Begin

  • You must have a business setup on Facebook and is verified.
  • You must have an application created for commerce integration that belongs to the business.
  • Required commerce contracts must be signed, including the Tech Provider Amendment and Supplemental Terms.

Integration Steps

  1. Set up your test account and access to API.
  2. Begin work on the order management system and catalog in parallel.
  3. Implement onboarding.
  4. Validate integration.
  5. Go live with sellers.
  6. Upgrade your implementation to features from level 2, if required.

StepActionLevel 1Level 2


Choose the best path to onboard sellers.



Catalog Management

Provide all required information about seller products and inventory update strategy.

Batch API

Full error report for feed upload

Optional: Localized catalog

Order Management

Update order statuses for orders placed across the Facebook family of apps.

List, Acknowledge, Shipment, Cancellation and maybe Refund

All Order management calls, Shipping profiles, Promotion API

Finance Reconciliation

Provide information about bank payouts to your sellers.



Surface Distribution

Both Facebook Marketplace and Instagram Shopping with Checkout require sellers to comply with our seller access policies. Contact your representative to learn more about these opportunities.

Seller Scale and Support

Read more about how you can help your sellers and when you need to send them to Facebook to address their questions.