After a seller has been successfully onboarded and their inventory has been uploaded to Facebook, their products are ready to be purchased by consumers.
Orders placed on Facebook or Instagram are put on hold during at least the first 30 minutes during which time they are being processed by our internal systems. This delay is also designed to give chance for buyers to cancel their orders in case of remorse.
After Facebook has verified that a given transaction is legitimate and the remorse period has elapsed, the corresponding order will be made available for you to fulfill.
You can fetch orders at any time, but will only be able to access customer details and change the state of a given order after it has been released from internal processing.
You are responsible for the following order fulfillment tasks:
Facebook and Instagram will send in-app notifications to users for all of the actions above, including emails. Because of this and to avoid double communication, you must suppress the corresponding emails on your end.
Orders are automatically acknowledged if you are managing orders manually using Commerce Manager. If you are managing orders through an API integration, you need to acknowledge orders to let us know that you've seen the order and are ready to fulfill it.
You can pass an
merchant_order_reference during acknowledgement. This represents the unique identifier of the order as known by your internal Order Management Solution. This ID will be displayed on the receipt and can be referenced by users when contacting your teams for support. If you do not provide this optional field, you need to ensure that your teams are trained to support customers using the Facebook or Instagram order ID.
When you are ready to ship products to customers, mark the order as shipped.
Cancelations can be initiated by the buyer or the seller.
IN_PROGRESS. Shipped orders have to be refunded instead. Seller initiated cancellations are typically made if a customer contacts your support team to request a cancellation after the 30 minutes buyer remorse period.
Refunds are initiated by you, and only apply to shipped orders. Typically you would refund an order if a customer contacts your support team to signal a problem with the product or the shipment. You can request a partial or full refund, which triggers a reverse payment transaction by Facebook to the buyer. This operation also deducts the corresponding amount from your balance and be made available in your cash report.
Unless a product is marked as a
final sale, you are required to provide support for returning goods. You must give buyers at least 30 calendar days to return an item. Buyers can go to their order summary to initiate a return, which initiates one of the following flows:
Returns URLin your shop setup.
If you have provided a return label in the package, customers can also return items directly without using the Facebook or Instagram app. When your warehouse team has confirmed items have been received and in good condition, you should initiate a refund.
To help with order fulfillment, we also allow sellers to export their order history directly from Commerce Manager, go to the Orders tab, and click Download Order History.
Order History Report