User Experience

While the experience on Facebook and Instagram Shopping may differ at the point of discovery, it is very similar at the point of purchase. After discovering a product, users will be presented with a Product Details Page (PDP) containing the following product information:

  • Product name
  • Images
  • Description
  • Price
  • Variants (size / color)
  • Shipping, Returns policy and Purchase Protection

The user can then tap on the “Checkout” call-to-action, enter (or select if previously entered) their payment and shipping information. The checkout screen provides the following information:

  • Summary of the order (price, estimated tax, shipping cost)
  • Shipping option
  • Payment method (Visa, Master Card, Amex, Discovery, and PayPal)
  • Delivery information (name, and street address)
  • Contact information (email address)

Users can optionally opt-in to share their email address, and allow you to use it for marketing purposes (eg. remarketing, loyalty program sync, ...). You must restrict usage of this email address for order fulfillment purposes only if users do not opt-in.

Once the order is placed, clears fraud and other internal checks, it becomes available for you to fulfill using our seller tools or using an API integration.

You are responsible for the following tasks:

  • Fetch pending orders
  • Mark orders as shipped, by providing a shipping carrier code and tracking number
  • Mark orders as refunded
  • Mark orders as cancelled