Product Catalog

Before people can buy products in your Facebook Shop or Instagram Shopping account, you need to upload them in a Facebook Product Catalog. Product Catalogs are managed in Catalog Manager.

Products are created, updated and deleted using the following approaches:

  • In bulk by uploading a Product Feed file, manually or scheduled in Catalog Manager
  • For existing products, update product inventory counts using the Product Catalog Batch API

The Product Feed should be provided in one of the supported formats (CSV, TSV, RSS XML, ATOM XML). You may already have a Product Catalog for Facebook Dynamic Ads, which can be extended with a set of mandatory fields specific for Commerce such as: inventory count, size/color variant, product category.

Learn more about how to manage your catalog and the field requirements in our inventory documentation.