Success Story: Tinyco's Family Guy: The Quest for Stuff

Founded in 2009, San Francisco's TinyCo is a mobile gaming powerhouse that produces app store chart-toppers with games like Family Guy, Tiny Monsters and Tiny Village in its unique mission to make millions of people happy 5 minutes at a time.

Available on: Android, iOS

Goals

The TinyCo team partnered with media agency Unique Influence to develop an ad strategy that would drive mobile app installs and in-app purchases for the game Family Guy: The Quest for Stuff. TinyCo planned to use video clips in these ads, as the brand typically engages its fan base with humor and its characters.

Results

Facebook Products Used

  • Video App Ads: TinyCo ran Facebook video mobile app ads to acquire new players for Family Gu: The Quest for Stuff, resulting in significantly higher advertising conversion rates and in-game monetization.
  • Lookalike Audiences: TinyCo developed lookalike audiences of their highest-paying users to find the best quality for their advertising campaign.

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