Facebook Audience Network Policy

1. Build a quality product

  1. Prohibited Content - Don't integrate or display ads in apps or sites that contain or promote:

    a. Content that violates our Community Standards.

    b. Illegal products, services or activities.

    c. Misleading, deceptive, sensational or excessively violent content. This includes deceptive claims (such as false news), offers, or business practices.

    d. Discriminatory practices: apps and sites must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

    e. Tobacco Products: apps and sites must not promote the sale or use of tobacco products and related paraphernalia.

    f. Drugs and Drug-Related Products: apps and sites must not promote the sale or use of illegal, prescription, or recreational drugs.

    g. Unsafe Supplements: apps and sites must not promote the sale or use of unsafe supplements, as determined by Facebook in its sole discretion.

    h. Weapons, Ammunition, or Explosives: apps and sites must not promote the sale or use of weapons, ammunition, or explosives.

    i. Adult Content, Products or Services: apps and sites must not contain adult content, products or services. This includes nudity, depictions of people in explicit or suggestive positions, sexual tips or fetishes, casual dating, or activities that are overly suggestive or sexually provocative.

    j. Surveillance Equipment: apps and sites must not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.

    k. Hacking or cracking.

    l. Work at home schemes.

  2. Restricted Content

    a. Apps and sites that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed with prior written permission.

    b. Don't integrate or display ads in apps or sites that consist primarily of user-generated content, without our prior written permission.

  3. Don't display ads on apps or sites that provide an unexpected, disruptive, or misleading experience. This includes apps and sites that contain a disproportionate volume of ads relative to content, or ads that drive a negative user experience such as ads that are highly sexual, visually shocking, or promote scams.

  4. Don’t disseminate spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

  5. Ensure the ad call always contains accurate information about your approved app or site. This includes but is not limited to placement size and top-level URL.

  6. Don’t remove, obscure, or minimize any ad in any way without our written permission.

  7. Don’t edit, modify, filter, truncate or change the order of the information contained in any ad without our written permission.

  8. Don’t "crawl", "spider", index or in any non-transitory manner store or cache information obtained from any ads.

  9. Include a privacy policy that adequately discloses your privacy practices.

  10. Ensure you follow the Implementation Requirements for Audience Network Ads. For example, you must include the expandable “AdChoices” icon on your native ad and clearly mark your native ad as “Sponsored”, Promoted” or Ad” unless you have our prior written permission.

2. Give people control

  1. Don’t place ads where people are likely to accidentally click (ex: placing ads where people randomly click or place their fingers, such as near buttons).

  2. Ensure that only ad titles, URLs, Call-to-Action, and image assets are clickable (i.e., white space and the background of an ad must not be clickable).

  3. Don’t include ads that cover up or hide any area of interest during typical interaction.

  4. Ensure ads are clearly distinguishable from other content within your app.

  5. Don't interfere with the interface flow resulting from ad interaction or suppress views that pop-up as a result of such interaction.

  6. Ensure that clicking an ad is not the only way to exit a screen.

3. Encourage proper use

  1. Don't use Audience Network unless you either own or operate the sites and apps or the owner of the sites and apps has given you exclusive third-party rights to monetize the inventory, or have our prior written permission.

  2. Ensure you implement Audience Network in a way that delivers the expected clicks, impressions or conversion (i.e., avoid implementing Audience Network in a way that artificially inflates clicks, impressions or conversions). For example, don’t use automated, deceptive, fraudulent or other invalid means (ex: through repeated manual clicks or the use of bots) to artificially inflate clicks, impressions or conversions, and ensure that one click on an ad only logs one click.

  3. Don't integrate or display ads in apps or sites whose traffic is generated from automated processes (i.e., don't use Audience Network if you use spiders or any other non-human traffic to drive people to your app or site).

  4. Don’t stack multiple ads in a single ad placement.

  5. Don't direct people to pages where they do not express an intent to be directed.

  6. Don't place misleading labels near ads (ex: "Top Offers" or "Favorite Apps").

  7. Don’t make deceptive claims that encourage or mislead people into clicking on ads.

  8. Don't encourage people to engage with ads because it will help your app or site directly (ex: don't ask people to support you by engaging with ads).

  9. Ensure compliance with the U.S. Childrens Online Privacy Protection Act ("COPPA"). You must also comply with our usage notes.

  10. Don't incentivize people to view or click on an ad, or give the impression that viewing or clicking on an ad will be rewarded. This policy does not apply to Rewarded Video ads.

  11. Additional Policies for Rewarded Video ads:

    a. Ensure people explicitly opt-in to viewing each ad at the time each ad is served (i.e., don't offer a one-time opt-in to viewing all rewarded ads).

    b. Don't offer people monetary compensation or anything that can be turned into real money in exchange for viewing the ad.

    c. Don't offer rewards that can be transferred to others.

    d. Don't offer people a "chance" to receive a reward for viewing an ad.

    e. Ensure people know what reward they will receive after they view the ad.

    f. Ensure you deliver the reward after a person finishes viewing the ad, and that the reward is redeemable from within the app or site where the ad was placed.

    g. Don't use Rewarded Video to enter people in, or as a requirement to take part in, any contest, competition, or sweepstakes.

    h. Ensure that rewarded ads are only delivered to rewarded ad inventory.

  12. Don't encourage people to install programs that inject ads.

  13. Don't show ads before the user reaches the phone's home screen (ex: Audience Networks ads must not appear on a lock screen).

  14. Don't modify, translate, create derivative works of, or reverse engineer any SDK or its components.

  15. Comply with all applicable laws and adhere to our developer's guidance.

4. Things you should know

  1. We reserve the right to reject, approve or remove any Publisher or app or site for any reason, in our sole discretion, including Publishers and apps and sites that negatively affect our relationship with our users or advertisers, or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy. These guidelines are subject to change at any time.

  2. We may limit or remove your access to Audience Network if our systems detect possible violations of our policies or potential harm to our advertisers and users. For example, if our systems detect abnormal behaviors, we may suspend your use of Audience Network to confirm compliance with our terms and policies (ex: to check for a possible incentivizing violation, or to ensure you've properly implemented Audience Network to avoid artificial clicks, impressions or conversions).

  3. Content that does not meet our Content Guidelines for Monetization may be ineligible for monetization.

  4. Audience Network is only available to apps offered in Apple iTunes or Google Play, unless you have our prior written approval.

  5. We analyze every impression and click for patterns of abuse. If we determine that a publisher account might pose a risk to our advertisers, we may disable that account to protect our advertisers' interests.