Because the online advertising industry uses many different words for the same concepts, it's worth defining how a few key terms are used in the Audience Network developer documentation.
An image or video that is designed to help sell a product or to make an announcement.
A company that both helps advertisers find available ad space and helps publishers find advertisers that are willing to pay the highest price for their ad space.
The part of an app or website that is available to display ads to consumers.
An entity that has ads that it wants to display in an app or website. This can be an ad network or an individual advertiser.
A UI container that you define in your app. This object defines the format, size, and other metadata for the type of ad that can be displayed.
A company that owns and wants to sell ads to promote a product or announcement.
A metric that is used to measure the effectiveness of ads. ARPDAU is calculated as your total revenue over a 24-hour period divided by the number of active users of your product during the same period.
The amount that an advertiser pays to fill 1,000 impressions.
See ad network.
Leftover impressions that were not able to be sold directly.