Open bidding is a modern online advertising model that increases competition between ad sources by running a real-time auction. Because all sources bid for each impression simultaneously, open bidding creates a fair and open ecosystem in which the source willing to pay the highest price has a chance to win every time.
Audience Network works with a number of third-party mediation partners so publishers who mediate with these platforms can integrate Facebook demand in real time. These partners follow our code of conduct, which outlines best practices for enabling an open and fair ecosystem. Key principles include:
The following table provides links to the Audience Network integration guides from our current mediation partners.