Facebook Audience Network Bidding Kit 2.0 is a lightweight SDK that makes it easier for publishers to transition from the waterfall paradigm to in-house bidding. It is intended for in-house publishers that are using a homegrown mediation system, as opposed to publishers that are using hosted advertising solutions such as AdMob, MoPub, or Fyber. Bidding Kit 2.0 helps you implement auctions, integrate with multiple real-time bidders, and customize auctions to meet your needs.
Bidding Kit 2.0 consists of the following components:
Bidding Kit 2.0 runs auctions and acts as a bridge to current mediation systems. It relies on the publisher's app to load and display ads, in contrast to mediation solutions such as MoPub and AdMob that handle this logic. Bidding Kit 2.0 also integrates with certain aspects of the publisher's mediation.
Bidding Kit 2.0 uses a client-side mediation solution, which means that the end user's device consolidates information and decides which provider will win the impression. Impartial client-side auctions allow all connected demand sources to bid for impressions using open real-time bidding (ORTB). Because these auctions rely on SDK integrations for ad rendering and signal collection, demand sources can use their own technology and retain direct relationships with publishers.
Traditional mediation systems focus on three separate concerns:
The following figure illustrates a standard flow of how a mediation system is integrated with Bidding Kit 2.0.
The basic flow consists of the following steps: