Bidding lets you offer every ad opportunity to multiple demand sources at the same time through an impartial auction. With bidding, you get the best price for each impression without the complicated setup and costly maintenance of the waterfall.
All ad sources simultaneously bid on the impression and the source willing to pay the highest price has a chance to win every time.
When every demand source bids in an open and fair real-time auction you see more competition for your inventory, which means better prices for every impression.
By removing the burden of maintaining complex waterfalls, bidding helps you increase operational efficiency so your team can focus on driving more impact for your business.
Bidding allows you to easily add more demand sources, helping you increase competition for your inventory with minimal effect on latency and minimal impact on operational resources.
Uses a third-party mediation platform.
Build your own mediation stack in-house.