The developer side of Audience Network helps publishers monetize their app by selling ad space to advertisers.
Publishers own an app or website. Publishers can monetize their property by showing ads to their audience.
If you're an advertiser, please check out the Audience Network business site.
Publishers typically see the best payout by auctioning their ad space out to multiple advertisers. There are many different ways to run an auction; the mediation model that you choose will have a huge impact on the coding that you will need to do, as well as the amount of revenue you can generate.
The information in this overview will help you choose between the following mediation models supported by Audience Network:
Waterfall mediation organizes a list of ad sources by their highest historical CPM. The bidder with the highest historical CPM is offered the chance to fill the ad space at a specific price point. If they refuse, the bidder with the next highest historical CPM is offered the chance to fill the ad unit, and so on.
Waterfall mediation is still widely used in online advertising, but it is quickly losing ground to open bidding. For information about upgrading an existing waterfall implementation to take advantage of open bidding, see Waterfall Mediation. Publishers that replace their waterfalls with open bidding often see the following improvements:
The most modern bidding model is what Google AdMob refers to as open bidding. In this bidding model, multiple advertisers bid into a real-time auction that begins when an app or website is about to display an ad. This auction usually finishes in less than a second. The bidder that offers the highest price in the specified timeframe wins the auction and serves an ad to the ad space.
Most publishers use mediation partners such as AdMob, MoPub, or Fyber to run the actual auction. This is a good solution if you don't have the resources to build your own mediation stack. For more information about using a mediation partner, see Open Bidding with Partner Mediation.
Open bidding with in-house mediation is intended for publishers that are large enough to have their own advertising support team and need granular control over which ads are shown in their ad space. In this model, publishers run their own real-time auction between multiple advertisers.
Audience Network Bidding Kit 2.0 helps you implement auctions, integrate with multiple real-time bidders, and customize auctions to meet your needs. For more information about implementing an in-house mediation stack, see Open Bidding with In-House Mediation.
Describes how to use a mediation system such as AdMob or Applovin to select ads based on open bidding (also known as header bidding or in-app bidding).
Talks about how to create your own in-house mediation system to select ads to display.
Describes the various formats available for Audience Network ads.
Defines key terms that are used in the Audience Network developer documentation.
Contains videos that explain key concepts about Audience Network.