Audience Network Overview

This section provides an overview of Facebook Audience Network, its components, and how it works.

In This Section

Ad Formats

Describes the various formats available for Audience Network ads.

Bidding with Partner Mediation

Describes how to use a mediation system such as AdMob or Applovin to select ads based on open bidding (also known as header bidding or in-app bidding).


Discusses the legacy Waterfall bidding system and how to integrate open bidding with an existing waterfall.

Bidding Models

Discusses the various methods available to select the ads that are displayed in your app.

In-House Mediation

Talks about how to create your own in-house mediation system to select ads to display.