Adding Native Banner Ads to your iOS App

The Audience Network allows you to monetize your iOS apps with Facebook ads. This guide explains how to create an iOS app that shows native banner ads. The Native Banner Ad API allows you to build a customized experience for the ads you show in your app. When using the Native Banner Ad API, instead of receiving an ad ready to be displayed, you will receive a group of ad properties such as a title, an image, a call to action, and you will have to use them to construct a custom UIView where the ad is shown.

Let's implement the following native banner ad placement. You will create the following views to our native banner ad.

View #1: ad icon image view

View #2: ad choices view

View #3: ad advertiser name label

View #4: ad sponsored label

View #5: ad call to action button

Step 1: Create Native Banner Ad Views in Storyboard

Step 2: Load and Show Native Banner Ad

Step 3: Verify Impression and Click Logging

Step 4: How to Debug When Ad Not Shown

Step 5: Test Ads Integration

See Known Issues in the Change Log

Step 1: Create Native Banner Ad Views in Storyboard

Ensure you have completed the Audience Network Getting Started and iOS Getting Started guides before you proceed.

When designing native ads and banner ads, ensure you have followed iOS layout guideline for optimal user experience.

  1. After you have created a new project from iOS Getting Started guides, open Main.storyboard. Add a UIView element to the main View element and name it to adUIView.

  2. In addition, add adIconImageView (FBAdIconView), adChoicesView (FBAdChoicesView), adAdvertiserNameLabel (UILabel), adSponsoredLabel (UILabel), adCallToActionButton (UIButton) under adUIView as illustrated in the image below.

  3. You may notice that there is a red arrow nearby View Controller Scene. This usually means that there are missing constraints in your layout.

    You would need to select all the view objects in your scene and click the "resolve layout issue" icon to add missing constraints.

  4. Now that you have created all the UI elements for showing a native banner ad, you will need to reference these UI elements in the ViewController interface. First open the ViewController.m, then hold down the Control key and drag adUIView inside the ViewController interface object. You can name it as adUIView. After, you will need to do the same thing for adIconImageView , adChoicesView, adAdvertiserNameLabel, adSponsoredLabel, and adCallToActionButton.

  5. Build and run the project. You should see from your device or simulator empty content as follows:

Now that you have created all the UI elements to show native banner ads, the next step is to load the native banner ad and bind the contents to the UI elements.

Step 2: Load and Show Native Banner Ad

  1. Now, in your View Controller header file, import the SDK header, declare that ViewController implements the FBNativeBannerAdDelegate protocol and add a nativeBannerAd instance variable:
    #import "ViewController.h"
    @import FBAudienceNetwork;
    @interface ViewController () <FBNativeBannerAdDelegate>
    @property (nonatomic, strong) FBNativeBannerAd *nativeBannerAd;
  2. In viewDidLoad method, add the following lines of code to load native ad content.
    - (void)viewDidLoad 
        [super viewDidLoad];
        // Instantiate a NativeBannerAd object. 
        // NOTE: the placement ID will eventually identify this as your App, you can ignore it for
        // now, while you are testing and replace it later when you have signed up.
        // While you are using this temporary code you will only get test ads and if you release
        // your code like this to the App Store your users will not receive ads (you will get a no fill error).
        FBNativeBannerAd *nativeBannerAd = [[FBNativeBannerAd alloc]
        // Set a delegate to get notified when the ad was loaded.
        nativeBannerAd.delegate = self;
        // Initiate a request to load an ad.
        [nativeBannerAd loadAd];
    Replace YOUR_PLACEMENT_ID with your own placement id string. If you don't have a placement id or don't know how to get one, you can refer to the Getting Started Guide

  3. The next step is to show ad when content is ready. You would need to implement nativeBannerAdDidLoad method in ViewController.m file.
    - (void)nativeBannerAdDidLoad:(FBNativeBannerAd *)nativeBannerAd
        self.nativeBannerAd = nativeBannerAd;
        [self showNativeBannerAd];
    - (void)showNativeBannerAd
        if (self.nativeBannerAd && self.nativeBannerAd.isAdValid) {
            [self.nativeBannerAd unregisterView];
            // Render native banner ads onto UIView
            self.adAdvertiserNameLabel.text = self.nativeBannerAd.advertiserName;
            self.adSponsoredLabel.text = self.nativeBannerAd.sponsoredTranslation;
            if (self.nativeBannerAd.callToAction) {
                [self.adCallToActionButton setHidden:NO];
                [self.adCallToActionButton setTitle:self.nativeBannerAd.callToAction
            } else {
                [self.adCallToActionButton setHidden:YES];
            // Set native banner ad view tags to declare roles of your views for better analysis in future
            // We will be able to provide you statistics how often these views were clicked by users
            // Views provided by Facebook already have appropriate tag set
            self.adAdvertiserNameLabel.nativeAdViewTag = FBNativeAdViewTagTitle;
            self.adCallToActionButton.nativeAdViewTag = FBNativeAdViewTagCallToAction;
            // Specify the clickable areas. View you were using to set ad view tags should be clickable.
            NSArray<UIView *> *clickableViews = @[self.adCallToActionButton];
            [nativeBannerAd registerViewForInteraction:self.adUIView
            // In you don't want to provide native ad view tags you can simply
            // Wire up UIView with the native banner ad; the whole UIView will be clickable.
            // [nativeBannerAd registerViewForInteraction:self.adUIView
            //                                   iconView:self.adIconView
            //                               viewController:self];
            self.adChoicesView.corner = UIRectCornerTopLeft;
            self.adChoicesView.nativeAd = nativeBannerAd;
    First, you will need to check if there is an existing nativeBannerAd object. If there is, you will need to call unregisterView method. Then you will call [nativeBannerAd registerViewForInteraction:iconView:viewController:clickableViews:] method.

    Controlling Clickable Area

    For a better user experience and better results, you should always consider controlling the clickable area of your ad to avoid unintentional clicks. Please refer to Audience Network SDK Policy page for more details about white space unclickable enforcement.

    What registerViewForInteraction mainly does is register what views will be tappable and what the delegate is to notify when a registered view is tapped. In this case, adCallToActionButton will be tappable and when the view is tapped, ViewController will be notified through FBNativeBannerAdDelegate.

  4. Choose your build target to be device and run the above code, you should see something like this:

When running ads in the simulator, change the setting to test mode to view test ads. Please go to How to Use Test Mode for more information.

Step 3: Verify Impression and Click Logging

Optionally, you can add the following functions to handle the cases where the native banner ad is closed or when the user clicks on it:

- (void)nativeBannerAdDidClick:(FBNativeBannerAd *)nativeBannerAd
    NSLog(@"Native banner ad was clicked.");

- (void)nativeBannerAdDidFinishHandlingClick:(FBNativeBannerAd *)nativeBannerAd
    NSLog(@"Native banner ad did finish click handling.");

- (void)nativeBannerAdWillLogImpression:(FBNativeBannerAd *)nativeBannerAd
    NSLog(@"Native banner ad impression is being captured.");

Step 4: How to Debug When Ad Not Shown

Add and implement the following function in your View Controller implementation file to handle ad loading failures and completions:

- (void)nativeBannerAd:(FBNativeBannerAd *)nativeBannerAd didFailWithError:(NSError *)error
    NSLog(@"Native banner ad failed to load with error: %@", error);

Next Steps

More Resources

Getting Started Guide

Technical guide to get started with the Audience Network

Code Samples

Audience Network Ads Integration Samples


Audience Network FAQ

Native Ads Template

A more hands off approach when integrating Native Ads