To maximize engagement with your ad, we have compiled these implementation requirements which supplement the Audience Network Policies. In order to create a high quality ecosystem and great experience for people and businesses, ensure you comply with these requirements when implementing the Audience Network product. As you begin implementing the Audience Network, please also be sure to reference and comply with our policies.
A native ad is a custom designed unit that fits seamlessly with your app. If done well, ads can blend in naturally with your interface.
The unique feature of native ads is that they should balance your app's experience while protecting the integrity of advertisers' assets and creating a great user experience. Follow these implementation requirements below to ensure that your native ads approach this balance the right way.
There are a number of mandatory advertiser assets that must always be included in your native ad design. Failing to include any of these items could result in Facebook disabling your placement:
In addition your ad must comply with the Audience Network Policies and must be clearly labeled and distinguishable from content.
AdChoices icon and distinguishable ad
Your native ad should be clearly delineated from the rest of your content and have space around it to avoid accidental clicks. The outline of your ad should be visible, and there should be a significant distance between the ad and any other clickable areas in your app.
The built-in native ad templates include the AdChoices control that allows users to learn about interest-based ads. You must use these built-in templates unless you have our prior written permission:
In order to avoid potential accidental clicks, ensure that when implementing native ads only the advertiser assets are clickable. This means that the background of the ad must not be clickable, including if you use the ad image as a background (ex: no clickable “whitespace”).
You can also integrate video ads into your Native Ad experience. To enable video you must complete the following steps:
An interstitial is a full screen ad that appears at a natural transition point in your app.
A banner is a small bar ad that appears at the bottom or top of your content. Usually sized 320 x 50.