The Audience Network gives publishers and developers the option to choose between three different ad units: banners, interstitials and native ads. All three ad units have access to the same great targeting and advertisers, since the ads are automatically rendered to fit the unit you chose. Whenever possible, a click on an ad doesn’t take your users out of your app. Instead, users can download other apps and visit webpages from within your app.
Banner ads are the most common type of ad unit and can be placed throughout your app. You can choose the ad refresh rate for your banner ads to make sure your users are seeing ads as frequently as makes sense for your app.
Interstitial ads are full screen ads that can be effective in catching a user’s attention. Many publishers recommend interstitial ads for pauses in game play or times when there is a natural break in your app’s flow.
Native ads give you the control to design the perfect ad unit for your app. With our Native ad API, you can customize the look, feel and size of your ad. Because you decide how the ads are formatted, ads can fit seamlessly within your app. Learn More