Atlas API Version

Publisher Report Column Definition fields

When creating a report, you can specify following values in the report_column_definition field for getting corresponding data back in the result report. All the fields need to be specified correclty, if the values are wrong, then the report creation will fail.

Dimension Fields

keynameareaaggregation_usagedescription

action_id

Action ID

atttribution

dimension

The ID of the action tag

action_tag_title

Action Name

atttribution

dimension

The name of the action

ad_id

Ad ID

serving

dimension

The id of the ad

ad_name

Ad Name

serving

dimension

The name of the ad

statistics_date

Statistics Date

serving

dimension

The day for which the statistics apply. You must select this column to see results by day.

campaign_begin_date

Campaign Start Date

serving

dimension

The begin date of the campaign

campaign_end_date

Campaign End Date

serving

dimension

The end date of the campaign

company_id

Company ID

serving

dimension

The ID of the company

company_name

Company Name

serving

dimension

The name of the company

cost_basis

Net Cost Basis

serving

dimension

The net cost basis

cost_method

Cost Type

serving

dimension

The cost type

cost_package_id

Package ID

serving

dimension

The id of the cost package

cost_package_name

Package Name

serving

dimension

The name of the cost package

cost_period_begin_date

Cost Period Begin Date

serving

dimension

The cost period begin date

cost_period_end_date

Cost Period End Date

serving

dimension

The cost period end date

creative_set_id

Creative Concept ID

serving

dimension

The ID of creative set

creative_set_name

Creative Concept Name

serving

dimension

The name of the creative set

branch_id

Branch ID

serving

dimension

The ID of the branch

branch_name

Branch Name

serving

dimension

The name of the branch

client_id

Client ID

serving

dimension

The ID of the client

client_name

Client Name

serving

dimension

The name of the client

advertiser_id

Advertiser ID

serving

dimension

The ID of the advertiser

advertiser_name

Advertiser Name

serving

dimension

The name of the advertiser

campaign_id

Campaign ID

serving

dimension

The ID of the campaign

campaign_name

Campaign Name

serving

dimension

The name of the campaign

placement_id

Placement ID

serving

dimension

The ID of the placement

placement_name

Placement Name

serving

dimension

The name of the placement

placement_height

Placement Heigh

serving

dimension

The height in pixels of the placement

placement_width

Placement Width

serving

dimension

The height in pixels of the placement

publisher_id

Publisher ID

serving

dimension

The ID of the publisher

publisher_name

Publisher Name

serving

dimension

The name of the publisher

site_id

Site ID

serving

dimension

The ID of the site

site_name

Site Name

serving

dimension

The name of the site

clickthrough_rate

Clickthrough Rate %

serving

metric

The percentage of impressions that resulted in a click

counters_clicks

Clicks

serving

metric

The number of clicks delivered for the current row

counters_impressions

Impressions

serving

metric

The number of delivered impressions

conversions_last_touch

Conversions - Last Click

attribution

metric

The number of conversion actions attributed to this row using last touch attribution

conversions_click
_based_last_touch

Conversions - Last Click - Click Based

attribution

metric

The number of conversion actions attributed to this row using click based and cookie based last touch attribution

conversions_view_based
_last_touch

Conversions - Last Click - View Based

attribution

metric

The number of conversion actions attributed to this row using view based and cookie based last touch attribution

conversions_last
_touch_cookie

Conversions - Last Click (Cookie)

attribution

metric

The number of conversion actions attributed to this row using cookie based last touch attribution.

conversions_click_based
_last_touch_cookie

Conversions - Last Click - Click Based (Cookie)

attribution

metric

The number of conversion actions attributed to this row using click based and cookie based last touch attribution.

conversions_view_based
_last_touch_cookie

Conversions - Last Click - View Based (Cookie)

attribution

metric

The number of conversion actions attributed to this row using view based and cookie based last touch attribution

net_media_cost

Net Media Cost

serving

metric

The net media cost

The metrics of conversion_* keys are valid ONLY if there is at least one shared_action_tag.