Individual creators that are part of our closed Beta program can publish effects to Instagram.
To publish an effect to Instagram, your Instagram account must be connected to a personal Facebook account, not a Page. The Facebook account the Instagram account is connected to will be the 'effect owner', and they will manage the effect.
During the beta, you can't publish to accounts owned by businesses. Effects that promote businesses, products or people in the effect content, name or icon won't be approved, and may result in removal from the beta.
Use these guidelines to:
The owner is the Facebook profile that will manage the effect.
The Instagram account linked to that Facebook profile will determine 2 things:
If you just have one Instagram account and a Facebook profile, it's simple to get set up. You can link your Instagram account to your Facebook profile by following these instructions.
This will allow you to use your Facebook profile to manage the effect, and choose the Instagram account whose followers will be able to discover the effect. You can only connect one Facebook profile to each Instagram account.
You'll need to refresh Spark Hub after you link your Instagram account.
If your account is connected to a Facebook Page, you may need to first disconnect it, and then link it back to your personal Facebook profile to be able to publish effects to it. You can do this in the Instagram app.
To disconnect your account from the Page:
To link your account back to your personal profile:
You'll need to refresh Spark Hub after doing this. You should then be able to publish effects to your account.
Please note that during Beta, you should only publish effects to Instagram accounts that represent you as the owner. Effects submitted to other Instagram accounts will be rejected during review.
You can convert your personal Instagram account to a 'Business Account' for additional insights about followers and posts.
You can use a business account to publish effects, as long as it belongs to an individual (person or influencer) and not a business (company). The account should also be connected to your Facebook profile, not a Facebook Page.
To make sure you're able to continue publishing effects after converting your personal account to a business account, follow these steps in the Instagram app:
If you already set up your business account and didn't connect it to a Facebook page at the time, you're ready to publish.
If you did connect a Facebook Page when converting to a business account, you'll need to remove the Page from the account. In the Instagram app:
You'll need to refresh Spark AR Hub. You should then be able to publish effects to your business account.
Followers of the Instagram accounts you select will be able to see your effect when browsing in the Instagram camera.
If someone shares a story using your effect, a “Try It” button will be displayed on the story. Anyone can try the effect by clicking the “Try It” button, not just the followers of the account.