Creators that are part of our closed beta program can publish effects to Instagram. Use these guidelines to:
You need to have your Instagram account linked to the Facebook profile that will manage the effect (the 'effect owner'). This allows you to choose the Instagram account whose followers will be able to discover the effect.
You'll need to refresh the Spark AR publishing hub after you link your Instagram account.
If you just have one Instagram account and a Facebook profile, it's simple to get set up. You can link your Instagram account to your Facebook profile by following these instructions.
This will allow you to use your Facebook profile to manage the effect - note that you can only connect one Facebook profile to each Instagram account.
The owner is the Facebook profile that will manage the effect. The Instagram account linked to that Facebook profile will determine 2 things:
Followers of the Instagram accounts you select will be able to see your effect when browsing effects in the Instagram camera.
If someone shares a story using your effect, a “Try It” button will be displayed on the story. Anyone can try the effect by clicking the “Try It” button, not just the accounts' followers.
The effect icon is the picture that will be displayed with your effect in the Instagram camera. For your effect to be accepted you'll need to use our template icon and follow our guidelines - find out more.
Go to Spark AR Hub, and click Upload Effect.
Select Instagram as the effect destination, and fill out the upload form.
All effects are reviewed to make sure they meet our policies. This can take up to a week.
Outside of Instagram:
Tips for Sharing and Promoting: