Making Sure your Instagram Effects are Approved

Whether you're publishing an effect to Facebook or Instagram, you'll need to follow our community standards and platform policies.

If you're submitting an effect for Instagram, there are some additional guidelines you should follow. Otherwise, your effect won't be approved during the review process.

Before you submit an effect to be published to Instagram, make sure:

It's also worth taking a look at our best practice guidelines - you'll find tips and tricks for making effects that people will want to share.

If your Effect has Text or Logos

You can only include one logo in an effect, or a short catchphrase that's less than a sentence long.

If you do include text or a logo, make sure they:

  • Don't obscure any part of the face.
  • Appear as a natural part of an effect, for example a logo on a jersey - not as part of an overlay.

If your effects that promotes a businesses, product or person in the effect content, name or icon, you’ll need to let us know. Find out more about promoting brands.

Avoid Using Splash Screens

A splash screen is an overlay featuring text or logos, that obscures the view of what the camera can see. Effects featuring splash screens won't be approved.

Frame Rates and Maximum File Size

We test frame rates to avoid poor experiences for users.

Make sure the effect has an FPS of at least:

  • 24, on an iPhone 7.
  • 20, on a Nexus 5 or similar device.

You can use the Spark AR Player to check the frame rate.

The maximum file size is 4MB. Find out more about compressing textures and optimizing other parts of your effect if you need to bring the file size or frame rate down.

When to use Instructions

It's always a good idea to use instructions if someone needs to interact with your effect for it to work properly. For example, if somebody needs to tap the screen to trigger an animation.

Instagram effects that only work in the back camera - for example plane tracking effects - must have instructions. Here's an example of a graph built in the Patch Editor. It tells the user to flip the camera if they're using the front camera, so they can see a plane tracking effect through the back camera.

Using Instructions Correctly

Use the built-in instructions available in Spark AR Studio. Effects using custom controls, for example pickers, keyboards and buttons won't be approved.

It's best to use either:

Icon Formatting and Naming Your Effect

Follow these guidelines to make sure you've formatted your icon properly and that your effect's name meets our standards.

Avoid Obscuring Facial Expressions

People like to see themselves and their friends when they're using effects. Avoid taking over the majority of the camera view or making people unrecognizable to themselves.

If you do make a mask effect that covers the face, it should react to the user. For example, it should respond to their expressions, movements or interactions. It shouldn't be a static mask.

Community Standards and Platform Policies

Before you submit an effect, make sure you've checked and followed our community standards and platform policies.

The following excerpts are especially important for augmented reality effects.


Do not submit effects intended to promote bullying, self-harm or violence. This includes effects featuring weapons.

Cultural sensitivity

Do not submit effects:

  • Intended to alter physical features to look more like any ethnicity - for example, altering skin color, hair or eyes.
  • That allude to, or perpetuate, negative stereotypes of a group.