Making Sure your Instagram Effects are Approved

Whether you're publishing an effect to Facebook or Instagram, you'll need to follow our community standards and platform policies.

If you're submitting an effect for Instagram, there are some additional guidelines you should follow. Otherwise, your effect won't be approved during the review process.

Find out more about:

Frame Rates

We test frame rates to avoid poor experiences for users.

Make sure the effect has an FPS of at least:

  • 24, on an iPhone 7.
  • 20, on a Nexus 5 or similar device.

You can use the Spark AR Player to check the frame rate.

If your Effect has Text or Logos

You can only include one logo in an effect, or a short catchphrase that's less than a sentence long.

If you do include text or a logo, make sure they:

  • Don't obscure any part of the face.
  • Appear as a natural part of an effect, for example a logo on a jersey - not as part of an overlay.

Avoid Using Splash Screens

A splash screen is an overlay featuring text or logos, that obscures the view of what the camera can see. Effects featuring splash screens won't be approved.

When to use Instructions

It's always a good idea to use instructions if someone needs to interact with your effect for it to work properly. For example, if somebody needs to tap the screen to trigger an animation.

Instagram effects that only work in the back camera - for example plane tracking effects - must have instructions.

Find out more about adding instructions to effects.